Blog
Practical tips, smart AI tools, and digital strategies to help tourism operators save time, get found online, and grow their business.
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How to Choose and Use ChatGPT, Gemini, and Claude for Your Tourism Business
Read more: How to Choose and Use ChatGPT, Gemini, and Claude for Your Tourism BusinessAt the June 2026 Tourism Tech Session, Fabienne covered the differences between ChatGPT, Gemini, and Claude for small tourism operators:…
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How do I write website content that AI can quote?
Read more: How do I write website content that AI can quote?AI quotes specific facts from your website: durations, prices, named places. Here’s how to write content that gives AI something…
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Restaurant and cellar door website essentials
Read more: Restaurant and cellar door website essentialsYour menu, facilities and allergen info as readable text let diners and AI assistants choose you. Here is what to…
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Tourism Tribe Partners with Penrith City Council to Build a World-Ready Visitor Economy
Read more: Tourism Tribe Partners with Penrith City Council to Build a World-Ready Visitor EconomyPenrith City Council has partnered with Tourism Tribe to deliver Destination Penrith: Experience More —-Ready to Welcome the World, helping…
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Essential tourism website basics
Read more: Essential tourism website basicsFour basics decide whether AI can find, read and trust your tourism site: HTTPS, a clear menu, on-site search and…
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Should I show my prices on my tourism website?
Read more: Should I show my prices on my tourism website?Yes. Show your prices as plain text on your website. AI assistants read text and quote it back to travellers.…
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Why your DMO website traffic is down 30% and Google Analytics can’t see it
Read more: Why your DMO website traffic is down 30% and Google Analytics can’t see itAI is reading your destination content and answering travellers without sending them to you. Here is why your traffic is…
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A directory listing won’t get your members booked by AI
Read more: A directory listing won’t get your members booked by AIWe audited an official tourism listing to see what AI can actually read. The bookable facts were not there. Here…
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How Destination Toronto and Brand USA already run on AI
Read more: How Destination Toronto and Brand USA already run on AITwo of the world’s leading DMOs stopped chasing website traffic and started building for AI. Here is what they do…
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Teach the AI: How Organising Your Business Info Helps Travelers Find You
Read more: Teach the AI: How Organising Your Business Info Helps Travelers Find YouFabienne Wintle walked through the new AI-first Google search landscape and what tourism operators need to do now, from Google…
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Your AI Will Follow Orders From Anyone Who Emails You – here’s how to stop it
Read more: Your AI Will Follow Orders From Anyone Who Emails You – here’s how to stop itYou gave your AI assistant access to your inbox to save time. Now anyone who emails you can hand it…
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How to Improve Your AI Readiness Score
Read more: How to Improve Your AI Readiness ScoreRan the free AI Readiness audit and want a better score? Here is how to lift all eight categories, in…
