Local Search
Local search decides who shows up when a traveller searches “things to do near me”. These resources cover Google Business Profile, reviews, map listings, and the details that lift you into the local results. The same groundwork helps AI assistants like ChatGPT and Gemini recommend you when someone asks what to do in your area.
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Episode 21: Google Business Profiles Are Doing Your DMO’s Job Now
Read more: Episode 21: Google Business Profiles Are Doing Your DMO’s Job NowDMOs keep trying to fix their website. Learn why Google Business Profiles now shape AI recommendations, and what to do…
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How to Track AI Traffic and Improve Your Google Business Profile for Tourism
Read more: How to Track AI Traffic and Improve Your Google Business Profile for TourismFabienne walked members through how to check which AI tools are visiting their website using Cloudflare and Google Analytics, and…
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How to write your Google Business Profile description and services with AI
Read more: How to write your Google Business Profile description and services with AIGive ChatGPT or Gemini your own facts first, then a clear prompt. Edit for your voice and check every detail.…
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How to write a month of Google Business Profile posts with AI without repeating yourself
Read more: How to write a month of Google Business Profile posts with AI without repeating yourselfAI repeats itself when you feed it the same facts. Rotate Google’s three post types and give it this week’s…
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Improve your local search ranking by updating your Google My Business listing
Read more: Improve your local search ranking by updating your Google My Business listingYour Google listing is a powerful digital asset. This article explains how you can improve your search ranking by updating…
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How to reply to Google reviews that have stars but no text
Read more: How to reply to Google reviews that have stars but no textReply to star-only Google reviews in two or three sentences that add one new fact about your business. Examples by…
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How should a business with several Google profiles collect reviews for each one?
Read more: How should a business with several Google profiles collect reviews for each one?Quick links Give every Google Business Profile its own review link and QR code. Then send each guest the link…
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How do I register on Apple Maps and Bing so I show up on more phones?
Read more: How do I register on Apple Maps and Bing so I show up on more phones?Quick links Register on Apple Maps through Apple Business at business.apple.com, and on Bing through Bing Places for Business at…
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Tourism Tech Session Recap: How to Optimise Your Google Business Profile for Local Search and AI Visibility
Read more: Tourism Tech Session Recap: How to Optimise Your Google Business Profile for Local Search and AI VisibilityOptimise your Google Business Profile for AI and local search. Learn how reviews, categories, photos, and Maps clicks influence visibility…
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Teach the AI: How Organising Your Business Info Helps Travelers Find You
Read more: Teach the AI: How Organising Your Business Info Helps Travelers Find YouFabienne Wintle walked through the new AI-first Google search landscape and what tourism operators need to do now, from Google…
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Do I need real-time online booking, and how do I connect it to Google?
Read more: Do I need real-time online booking, and how do I connect it to Google?Real-time booking lets travellers and AI agents book without waiting for you to reply. Here is how to connect your…
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A directory listing won’t get your members booked by AI
Read more: A directory listing won’t get your members booked by AIWe audited an official tourism listing to see what AI can actually read. The bookable facts were not there. Here…
