Industry training and mentoring

Since 2015, Tourism Tribe has delivered a wealth of masterclass presentations, webinar training and tourism workshops across Australia. Co-founders Fabienne Wintle and Liz Ward alongside our team of specialists have been in demand to deliver digital trends and transformation keynote presentations. It is the combined lifetime worth of experience and knowledge that helps tourism businesses keep up-to-date with new information, transformative technology and advantageous business opportunities.

Tourism Tribe offers a comprehensive curriculum of training programs and support approaches to assist tourism operators to achieve growth and tourism excellence. 

Purpose built for the industry in our AI-digitised marketplace our innovative Digital Engagement Health Check™ sets us apart, combining industry expertise with advanced digital tools to deliver automated, actionable insights. This fully digitised assessment helps tourism businesses understand and improve their digital presence with unprecedented efficiency.

We cater to programs of all sizes, from small groups of 5 to large cohorts of thousands of operators. Each participant gains access to our extensive online support with our Digital Assistance Plans including an online course library and optional twice monthly group tech sessions and tech hotline, ensuring they have the resources and guidance needed to thrive in today’s constantly changing marketing landscape.

Finally, our online communication system ensures that operators are paced through the program and gives you access to participant’s progress and achievements at a glance.

Contact industry development team

Training and workshops

Whether you need a short and sharp workshop, or a year-long training program that includes face-to-face workshops, online group coaching, one-on-one mentoring, and Digital Engagement Health Checks™, we are equipped and ready to deliver.

Chose the delivery style that best suits your audience:

  • In-person workshops (1h, half-day, full-day)
  • Live truly interactive online workshops (1h, half-day)
  • Month-long to year-long tourism industry training programs including group training, one-on-ones, digital health checks and board-ready reporting.

Industry feedback and program results indicate that programs that blend face to face training and online coaching drive tangible outcomes for tourism operators. Online workshops and webinars also offer a cost-effective way to provide support to a large number of operators.

Topics can be bundled into tailored programs to support your visitor economy and organisation’s goals.

Workshop topic ideas

 

Digital Marketing Essentials

Foundational principles all tourism businesses should have in place

Topic ideas

Digital Protection: Smart Business Tools | Boosting Online Reputation Management | Cut-through Strategies for Success | Sprucing up your online presence
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The Power of Collaboration

Give operators the tools needed to start, build and maintain partnerships to drive long-term successes.

Topic ideas

Purposeful Packaging | Crafting Experiences That Inspire | Choosing the right partners | 10-Step packaging formula | Unlocking New Markets: Creating Smart Collaborations with Trade in the Tourism Industry
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AI Powered Digital Marketing to Nurture Growth

These growth-focused courses delve deeper into AI tools and specific areas of digital marketing.

Topic ideas

Make AI Work for your Business | Automate Live Chat & Messenger | Get your website lead-ready | Facebook & Insta Ads | Email marketing automation | Easy 5-step marketing plan | Work smarter not harder | Improve your imagery | Creating and editing video

Crisis Response and Business Continuity

Enable tourism operators to be prepared for any crisis situation that may impact their businesses.

Topic ideas

Crisis Preparedness | Protecting your online assets and reputation | Immediate disaster response | Post-Crisis Recovery Strategy | Building Reputation

Tourism Excellence Program

Empower your operators to excel in today’s competitive landscape.

Topic ideas

The tourism landscape | Customer experience | Product development | Distribution | Business planning | Marketing strategy | Target markets | Guest personas | Sustainability | Accessibility | Distribution

E-Commerce and Distribution

Ensuring your operators have got the right tools and strategies in place to deal with online sales

Topic ideas

Online booking systems | Payment gateways | Afterpay | Online security | Automating pre and post-arrival emails

Self-paced training courses

All our self-paced courses, included in the Digital Assistance Plan, can also be delivered as a workshop format and/or included in a program.

No Courses Found!

Digital Foundations for Smarter Tourism

Digital Champion 101

Digital Champion 202

Program to improve your tourism website

Make your website the best it can be

Make AI work for your tourism business

Mastering Blogging

Search for dog friendly accommodation Darwin

Search Engine Optimisation (SEO)

Man sitting on paddle board taking selfie has a prosthetic foot

Enhancing Accessibility in Tourism: A Guide for Small Operators

Local search results top 3

Local Search & Google Business Profile

Online Reputation Management

TikTok business account

Mastering TikTok for Tourism

Canva

women on live chat

Live Chat and Facebook Messenger

Make Facebook Work for your Business

Create Effective Facebook and Instagram Ads

Make Instagram work for your business

digital courses for tourism

Images and video

Email marketing automation basics

Photo of a screen displaying a Google Analytics report

Google Analytics

Tourism marketing strategy

How to Maximise Your ATDW Profile (Australia only)

Online Distribution & Reservation Technology

'Road to Recovery' Post Disaster Marketing

Successful Grant Funding

Three customers taste wine at a winery

Creating great experiences and packages

Cash flow management

A yellow street lights ahead sign a quarter underwater in a flooded background

Crisis management and communication

Coaching & mentoring

We also offer coaching and mentoring on its own or as part of a program. Our private sessions offer the opportunity to help businesses one on one to leverage digital technology smartly and efficiently.

All our sessions are tailored to achieve tangible objectives and to fix operator issues.

For example, we could work with operators to:

  • Set up and configure your website for AI and Generative Engine Optimisation so that it gets picked up by the likes of ChatGPT, Gemini, Copilot, Grok, Claude etc.
  • Learn how to use AI tools to save time and improve marketing outcomes
  • Improve their website’s Search Engine Optimisation in the AI search environment
  • Configure Google Analytics
  • Review and update their Google My Business listing
  • Review their marketing campaigns and track their success in Google Analytics
  • Teach them how to write a blog post
  • Set up automation with free third-party services and tools to free up their time
  • Add an Accessible guide to their website

We also provide full reporting on outcomes as part of our coaching.

Digital Engagement Health Checks ™

Tourism Tribe’s Digital Engagement Health Check™ is an in-depth analysis designed to help tourism businesses enhance their digital presence. Our expert team conducts a detailed ‘secret-shopper’ style review of tourism operators’ online assets, including your website, Google Business Profile, social media accounts (Facebook and Instagram), TripAdvisor, and online reviews. The assessment culminates in a comprehensive 57-point report written in plain English, highlighting areas where your digital presence may be falling short and providing actionable steps for improvement.

When conducted for regions or industry associations, the Digital Engagement Health Check™ provides a full overarching view of where the operators in the area stand in terms of their digital engagement. This comprehensive analysis helps identify common strengths and weaknesses across the sector, allowing associations to tailor their training programs to address the specific needs of their members. By understanding the collective digital health of their operators, associations can focus on the most impactful training areas, ensuring that resources are effectively allocated to improve the overall digital literacy and performance of the tourism businesses within their region.

Catherine holding her health check
Catherine from Bendigo said the Digital Engagement Health Check was something that was never suggested to her before and that it was extremely useful.

Keynotes and speaking engagements

We’ve been proud to deliver keynotes, workshops, and panels across Australia for local governments, tourism organisations, and regional events. Our speaking engagements are known for being engaging, practical, and tailored to the real-world needs of tourism operators.

Our portfolio page lists the conferences and events where we’ve shared insights on AI in tourism, digital transformation, and destination development

DNSW
VTIC Logo
Australias coral coast partner
Bundaberg Tourism partner
TICSA
VSC
Tourism Central Australia
Boom Local SEO
Glampstock
Kopa Kreative
Destination Perth Logo
Ecotourism Australia logo has words in dark blue with graphic element of concentric circles looking like tree rings in blue and green.
Merimbula Tourism Logo with blue and orange mountains going into blue water graphic along with Sapphire Coast Merimbula text
We recently held our first Small Business Month event which was sponsored by the NSW Government’s Small Business Month program for October, providing owners and managers from local tourism businesses a free workshop on the topics of branding, AI / ChatGPT and mastering social media. We were fortunate enough to secure Liz Ward from Tourism Tribe to be our main guest presenter and felt very honoured to have her in our small regional town of Eden on the far south coast of NSW. Liz’s presentation had every single one of our guests completely captivated. She spoke from obvious skill and experience and used a mixture of slides and live tools to step us through mastering our social media, including the use of AI tools like ChatGPT. Liz not only presented a fabulous and very on-point presentation, but she made particular effort during the before and after networking to get to know as many operators as possible and answer their questions. Our only regret was not booking her for a full day! We would highly recommend getting Liz (or her team) along from Tourism Tribe for workshops or presentations, not only tourism oriented but for all small business owners/managers.
Clair Mudaliar Manager, Eden Visitor Information Centre, NSW
Liz Ward and the Tourism Tribe team have delivered training for participants from Indonesia and Sri Lanka for the Australia Awards Sustainable Tourism short course training program from 2015 onward with 8 programs delivered from that time onward. the presentation Liz delivers on digital marketing is constantly rated very highly and participants often comment how relevant and important the information is for their work. From working with Liz and seeing her impact on the participants, I know first hand how engaged, enthused and committed Liz and the team are. I would like to thank Liz and her team for her commitment and enthusiasm for her work.
Sharm AboosallyInternational Projects Officer, Griffith University.
Liz Ward from Tourism Tribe presented at our virtual conference and the feedback from our attendees was great! Her presentation was tailored to be relevant to our sector and very engaging, especially considering it was delivered completely online. Her up to date expert knowledge was hugely valuable to our attendees, who were keen to understand how to stay competitive during a challenging time for tourism. She was also so professional to work with in the lead up to the conference, I wouldn’t hesitate to recommend her.
Maigan ThompsonCommunications Manager, Zoo and Aquarium Association.
We highly recommend the team at Tourism Tribe. We have had a number of valuable group sessions with the team and a one on one coaching session. Our business has had positive measurable outcomes implementing the knowledge gained by working with Fabienne and Despina. The team at Tourism Tribe have both social media and marketing expertise which is not easy to find a company that excels in both. Working with Tourism Tribe on generating and implementing an online strategy is already putting us ahead of our competitors and really getting us noticed in the online world. Thank you team!
Natalie CumminsEndeavour Inn, Emu Park, Qld.
We really appreciate the guidance and assistance to launch ourselves properly into the digital world, which I think is something that we've been lacking and not brave enough to jump into and this guidance has given us the confidence to do it.
Bellthorpe Stays
It's a fantastic opportunity to gain more skills and to have a better understanding of our changing industry and how we need to respond to that. Also great to be able to pick the brains of digital tourism experts.
Pineapple Tours

Testimonials

Average Rating: ★★★★★ (82 reviews)

Clients

“Liz Ward and the Tourism Tribe team have delivered training for participants from Indonesia and Sri Lanka for the Australia Awards Sustainable Tourism short course training program from 2015 onward with 8 programs delivered from that time onward. The presentation Liz delivers on digital marketing is constantly rated very highly and participants often comment how relevant and important the information is for their work. From working with Liz and seeing her impact on the participants, I know first hand how engaged, enthused and committed Liz and the team are. I would like to thank Liz and her team for her commitment and enthusiasm for her work.”

, Griffith University · January 1970

“We recently held our first Small Business Month event which was sponsored by the NSW Government’s Small Business Month program for October, providing owners and managers from local tourism businesses a free workshop on the topics of branding, AI / ChatGPT and mastering social media. We were fortunate enough to secure Liz Ward from Tourism Tribe to be our main guest presenter and felt very honoured to have her in our small regional town of Eden on the far south coast of NSW. Liz’s presentation had every single one of our guests completely captivated. She spoke from obvious skill and experience and used a mixture of slides and live tools to step us through mastering our social media, including the use of AI tools like ChatGPT. Liz not only presented a fabulous and very on-point presentation, but she made particular effort during the before and after networking to get to know as many operators as possible and answer their questions. Our only regret was not booking her for a full day! We would highly recommend getting Liz (or her team) along from Tourism Tribe for workshops or presentations, not only tourism oriented but for all small business owners/managers.”

Clair Mudaliar, Eden Visitor Information Centre, NSW · March 2025

“"On behalf of the Board of Business Excellence Australia and the UTS Business School, we extend our heartfelt gratitude for your invaluable contribution as the keynote speaker at our conference on 10 November. The feedback we received about your presentation was outstanding, and it is evident that your insights, explanations, and clear examples resonated exceptionally well with the audience. Attendees expressed appreciation for the practical applicability of the approaches you shared, making it easy for them to imagine the possibilities in their own contexts. Your dedication to staying for the entire day did not go unnoticed, and people found it truly enjoyable to spend the day with someone as knowledgeable and like-minded as yourself. Your presence contributed significantly to creating a positive and engaging atmosphere throughout the event."”

, Board of Business Excellence Australia and the UTS Business School · January 1970

Participants

“Well done”

Parramatta Female Factory Friends · June 2023

“Liz & team provided a highly engaging & personalised learning experience that provided a real step change for my understanding of the tourism industry. Beyond the knowledge, the program also identified and implemented many quick win improvements for my start-up business and greater clarity on medium & longer term strategy. Highly recommend Liz, Tourism Tribe and this program!”

BikeFlowAdventures · September 2024

“It was an absolute pleasure working with Claire, she was very inspiring and motivating!”

Cake & Plate P/L · September 2024

“A fantastic program which was really beneficial to my helping me grow my business. The Tourism Tribe team have so much experience that they are ready to share. The one on one coaching sessions were invaluable, time well spent making real changes.”

Meliora Farm · September 2024

“This is definitely one of the best most help full coarse i have done and the one on one coaching sessions with Claire were very helpful”

Bombora Ettalong Beach SUP · November 2024

“I cannot express enough how transformative Tourism Tribe has been for my business. - In just one hour, I met face-to-face via Zoom with their WordPress expert, who conducted a full review of our site, identified and fixed issues like using outdated Elementor sections, and even configured Elementor to properly include our branding and fonts. Their team was insightful, genuinely interested in our success, and provided practical, tailored advice that made the whole process smooth and efficient. This has significantly boosted our business operations. I highly recommend Tourism Tribe to any business looking to improve and grow.”

The Bloom Barn Farm · January 1970

“Thank you Liz, it has been such a pleasure working with you over the last few months and I can not wait to see what the outcome of our sessions will have over the coming months.”

Angel Sussurri · August 2024

“Tourism Tribe are always so very helpful! We are a small accommodation business and find the technology side of things can be a bit daunting. Very grateful for all the assistance we have received.”

Mt Nebo Railway Carriage and Chalet · February 2024

“"The lead magnet can just sums up who we are. And I think more I read it, the more proud I become of what we've achieved over the years to where we are now. We very much had humble beginnings. And we're getting some great followers now."”

Carinya Station · January 1970

“Thanks so much to the team at Tourism Tribe for guiding me through such important aspects of Digital Marketing - I am so excited to be able to implement these new skills in our business!”

Headlands Hotel · January 1970

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Contact industry development team

Our portfolio

Since 2015, Tourism Tribe has delivered a wealth of masterclass presentations, webinar training and tourism workshops across Australia. Co-founders Fabienne Wintle and Liz Ward alongside our team of specialists have been in demand to deliver digital trends and transformation keynote presentations. As it is the combined lifetime worth of experience and knowledge that helps tourism businesses keep up-to-date with new information, transformative technology and advantageous business opportunities.

Masterclass Presentations

We deliver practical and invaluable tourism masterclass presentations

Tourism Workshops

We provide insightful, engaging and actionable workshops on a wide range of topics

Podcasts and Interviews

Our in-depth interviews empower, motivate and educate operators.

Vew full portfolio

Watch a glimpse of one of our training programs in Bendigo, Victoria below.

A few of our current & past industry training programs

Please view all our tourism industry training programs page here.

Digital Accelerator and Mentoring Program

Destination River Murray
Inclusions: Pre & post Digital Engagement Health Checks ™, Digital Bizkeeper 101 Self-Paced, 6 one on one coaching sessions, 3 workshops, Access to the online course library, Fortnightly coaching calls, Support group
An excellent opportunity for tourism businesses operating in the Riverina Murray region to improve their digital skills and get their online assets in top shape with targeted workshops, 1:1 consultation sessions and digital asset health checks.
Read more

2021 Digital Marketing Capability Development Program

Scenic Rim Regional Council
Inclusions: Pre & post Digital Engagement Health Checks ™, 2 one on one coaching sessions, 4 workshops, Access to the online course library, Fortnightly coaching calls
A program to help Scenic Rim tourism businesses improve their digital skills and get their online assets in top shape with targeted workshops, 1:1 consultation sessions and digital asset health checks.
Read more

2021 Caravanning Industry Champions Bizkeeper program

This laser-focused Bizkeeper program will give you the specific digital skills you absolutely need if you don’t have the luxury of having a digital marketer in house.
Read more
small business coaching by Liz Ward

2021 Digital Tourism Excellence Program

This program for Victorian businesses in the Mitchell Shire includes digital health checks, targeted workshops and one on one consultations.
Read more
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Enquire

We would love to work with you to tailor a program to suit your objectives, destination and your local industry. All clusters of businesses are at different stages of digital adoption and maturity of their tourism industry.

Your program can be tailored to your budget and the particular characteristics of your destination.

If you are interested in learning more about our pricing and packaging please fill out the form below and we will be in touch shortly.

What are the benefits of industry development programs

Our programs grow the capabilities of local tourism operators and destination stakeholders. We provide practical training that helps improve digital confidence, strengthen marketing and distribution strategies, and increase bookable experiences in the region.

By upskilling tourism businesses and local teams, workshops create momentum and collaboration across the industry. This results in better visitor experiences, more bookings, and stronger destination branding.

Visitors now plan and book travel online, often via AI tools and mobile devices. Operators who understand digital tools—from social media to booking systems—are more likely to attract and convert customers.

Tourism operators, visitor centre teams, local councils, and regional tourism organisations. Programs are tailored to all levels, from beginners to experienced professionals looking to stay ahead of new trends like AI.

Topics include:

  • Digital marketing and social media strategy
  • Online reputation management
  • Google and AI search visibility
  • Booking system optimisation
  • Target market strategy and customer journey mapping
  • Productivity tools and automation and many more available further up on this page
Operators learn how to package, price, and promote their products in ways that align with distribution channels and customer demand—making more experiences visible and accessible online
It boosts local business success, increases visitation and spend, and enhances the overall competitiveness of your destination. When local operators succeed, the region thrives.
Participants learn how to research and reach new audiences—like international visitors, niche segments, or emerging trends—using data, digital tools, and targeted messaging.

Yes. Training includes sessions on campaign planning, content creation, social media engagement, and working with distribution partners. It helps clarify your value proposition and align with customer motivations.

Ideally, these programs should be run annually or biannually, with ongoing digital support. The tourism landscape changes quickly—especially with AI-driven changes in how people plan and book travel.
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