Marketing in the digital age
Tourism marketing has evolved and so must we. This category is your guide to navigating modern marketing as a tourism operator. From content strategies and social media hacks to AI-powered tools and evolving customer behaviour, we unpack what actually works in today’s digital landscape.
Whether you’re doing it all yourself or leading a small team, these articles help you cut through the noise, focus on what matters, and reach the right customers at the right time with the right message. Practical, real-world marketing advice designed for our industry.
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Setting up Live Chat on your Tourism Website | Step-by-Step Guide
Read more: Setting up Live Chat on your Tourism Website | Step-by-Step GuideOnline chat is a must have on any tourism websites. In this article we will help you with recommendations and…
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Create a Clickable Contact Number on Your Website
Read more: Create a Clickable Contact Number on Your WebsiteIn this article, we’ll show you how to set up a clickable contact number so that customers can call you…
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How to optimise your website copy to get more bookings for your tour
Read more: How to optimise your website copy to get more bookings for your tourLearn how to optimise your website copy to get more bookings for your tour with these 5 tips.
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Should I show my prices on my tourism website?
Read more: Should I show my prices on my tourism website?Yes. Show your prices as plain text on your website. AI assistants read text and quote it back to travellers.…
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How do I write website content that AI can quote?
Read more: How do I write website content that AI can quote?AI quotes specific facts from your website: durations, prices, named places. Here’s how to write content that gives AI something…
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Do I need real-time online booking, and how do I connect it to Google?
Read more: Do I need real-time online booking, and how do I connect it to Google?Real-time booking lets travellers and AI agents book without waiting for you to reply. Here is how to connect your…
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Why doesn’t ChatGPT know my business exists?
Read more: Why doesn’t ChatGPT know my business exists?Three technical reasons ChatGPT may not find your tourism business: JavaScript rendering, blocked crawlers, and no Google index. How to…
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Can AI read my accreditation and award logos?
Read more: Can AI read my accreditation and award logos?AI reads text, not images. Accreditation logos without alt text or a visible label are invisible to AI assistants. Here’s…
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Should I put customer reviews and testimonials on my own website?
Read more: Should I put customer reviews and testimonials on my own website?Yes. Published as readable text on your pages, genuine reviews become content AI can quote. Here’s what counts, what doesn’t,…
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The correct way to review and update your website footer to increase conversions
Read more: The correct way to review and update your website footer to increase conversionsA well-designed website footer can serve as a safety net to keep visitors on your website. This article will show…
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6 Examples of Great Reel ideas for Tourism Businesses
Read more: 6 Examples of Great Reel ideas for Tourism BusinessesReels are growing in popularity as they are a great way to improve your organic reach on Instagram – more…
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A directory listing won’t get your members booked by AI
Read more: A directory listing won’t get your members booked by AIWe audited an official tourism listing to see what AI can actually read. The bookable facts were not there. Here…
