Marketing in the digital age
Tourism marketing has evolved and so must we. This category is your guide to navigating modern marketing as a tourism operator. From content strategies and social media hacks to AI-powered tools and evolving customer behaviour, we unpack what actually works in today’s digital landscape.
Whether you’re doing it all yourself or leading a small team, these articles help you cut through the noise, focus on what matters, and reach the right customers at the right time with the right message. Practical, real-world marketing advice designed for our industry.
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Website Conversions | Increase Sales Using a Lead Magnet
Read more: Website Conversions | Increase Sales Using a Lead MagnetAre you looking for new ways to nurture website visitors and convert them into paying customers? In this blog post,…
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How to convert the 95% of your Tourism website visitors that do not buy from you there and then?
Read more: How to convert the 95% of your Tourism website visitors that do not buy from you there and then?Did you know that most tourism websites are missing? Communication tools that allow their customers to contact them on their…
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Destination Marketing is every operator’s business and the #WePhilosophy helps you do just that!
Read more: Destination Marketing is every operator’s business and the #WePhilosophy helps you do just that!It’s imperative to understand the importance of destination marketing before marketing your own business. Learn the benefits of marketing your…
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The best way to improve your website performance on mobile devices
Read more: The best way to improve your website performance on mobile devicesWith more people on the move looking for businesses online, you can improve your website performance using these simple steps.
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Setting up Live Chat on your Tourism Website | Step-by-Step Guide
Read more: Setting up Live Chat on your Tourism Website | Step-by-Step GuideOnline chat is a must have on any tourism websites. In this article we will help you with recommendations and…
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Create a Clickable Contact Number on Your Website
Read more: Create a Clickable Contact Number on Your WebsiteIn this article, we’ll show you how to set up a clickable contact number so that customers can call you…
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How to optimise your website copy to get more bookings for your tour
Read more: How to optimise your website copy to get more bookings for your tourLearn how to optimise your website copy to get more bookings for your tour with these 5 tips.
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Should I show my prices on my tourism website?
Read more: Should I show my prices on my tourism website?Yes. Show your prices as plain text on your website. AI assistants read text and quote it back to travellers.…
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How do I write website content that AI can quote?
Read more: How do I write website content that AI can quote?AI quotes specific facts from your website: durations, prices, named places. Here’s how to write content that gives AI something…
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Do I need real-time online booking, and how do I connect it to Google?
Read more: Do I need real-time online booking, and how do I connect it to Google?Real-time booking lets travellers and AI agents book without waiting for you to reply. Here is how to connect your…
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Why doesn’t ChatGPT know my business exists?
Read more: Why doesn’t ChatGPT know my business exists?Three technical reasons ChatGPT may not find your tourism business: JavaScript rendering, blocked crawlers, and no Google index. How to…
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Can AI read my accreditation and award logos?
Read more: Can AI read my accreditation and award logos?AI reads text, not images. Accreditation logos without alt text or a visible label are invisible to AI assistants. Here’s…
