Marketing in the digital age
Tourism marketing has evolved and so must we. This category is your guide to navigating modern marketing as a tourism operator. From content strategies and social media hacks to AI-powered tools and evolving customer behaviour, we unpack what actually works in today’s digital landscape.
Whether you’re doing it all yourself or leading a small team, these articles help you cut through the noise, focus on what matters, and reach the right customers at the right time with the right message. Practical, real-world marketing advice designed for our industry.
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Should I put customer reviews and testimonials on my own website?
Read more: Should I put customer reviews and testimonials on my own website?Yes. Published as readable text on your pages, genuine reviews become content AI can quote. Here’s what counts, what doesn’t,…
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The correct way to review and update your website footer to increase conversions
Read more: The correct way to review and update your website footer to increase conversionsA well-designed website footer can serve as a safety net to keep visitors on your website. This article will show…
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6 Examples of Great Reel ideas for Tourism Businesses
Read more: 6 Examples of Great Reel ideas for Tourism BusinessesReels are growing in popularity as they are a great way to improve your organic reach on Instagram – more…
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A directory listing won’t get your members booked by AI
Read more: A directory listing won’t get your members booked by AIWe audited an official tourism listing to see what AI can actually read. The bookable facts were not there. Here…
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Why Your AI Generated Content Sounds Like AI (And the Simple Fix)
Read more: Why Your AI Generated Content Sounds Like AI (And the Simple Fix)AI content sounds generic when the briefing is generic. Here is how a voice DNA document fixes the problem for…
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What Google’s AI Optimisation Guide Actually Says (And What Tourism Operators Can Ignore)
Read more: What Google’s AI Optimisation Guide Actually Says (And What Tourism Operators Can Ignore)Google’s first official AI search guide tells tourism operators what works and what to ignore. We break down the key…
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Google’s Universal Cart: The Booking Button Is Moving Into Search
Read more: Google’s Universal Cart: The Booking Button Is Moving Into SearchGoogle’s Universal Cart moves the checkout inside Search. Here’s what agentic booking means for your tourism business, and the three…
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How to Improve Your AI Readiness Score
Read more: How to Improve Your AI Readiness ScoreRan the free AI Readiness audit and want a better score? Here is how to lift all eight categories, in…
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Why your DMO website traffic is down 30% and Google Analytics can’t see it
Read more: Why your DMO website traffic is down 30% and Google Analytics can’t see itAI is reading your destination content and answering travellers without sending them to you. Here is why your traffic is…
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How Destination Toronto and Brand USA already run on AI
Read more: How Destination Toronto and Brand USA already run on AITwo of the world’s leading DMOs stopped chasing website traffic and started building for AI. Here is what they do…
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ChatGPT Tried to Replace Your Booking Engine. It Failed.
Read more: ChatGPT Tried to Replace Your Booking Engine. It Failed.Description: OpenAI killed Instant Checkout for travel. Here is what that means for tourism operators and why your website matters…
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Tourism Tech Session Recap: Introduction to Google AI Mode and practical ways to get found in Google’s AI-driven results
Read more: Tourism Tech Session Recap: Introduction to Google AI Mode and practical ways to get found in Google’s AI-driven resultsGoogle AI Mode is changing how people find and choose tourism businesses. Learn the key differences from AI Overview and…
