Untangling Tourism Tech is your go-to podcast for cutting through the confusion of tech in tourism. Whether you’re a tourism operator or part of a DMO, you’ll get practical tips, real-world tools, and forward-thinking ideas to help you stay ahead in a fast-changing digital landscape.
Hosted by Tourism Tribe founders Fabienne Wintle and Liz Ward, each episode dives into the real conversations, solutions, and lightbulb moments sparked by their work with tourism professionals across Australia and beyond. Expect honest chats, emerging trends, success stories, and insights straight from the Tourism Tribe community.
🎧 Available on your favourite podcast platform.
In 2026, the AI landscape has shifted from Large Language Models to functional AI Agents. Liz and Fab explain how tourism operators can move beyond generic chatbots and use “digital doers” to provide accurate, real-time visitor information while preserving the unique soul of their destination.
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Tourism videos made simple: short video is the new TV. In this episode Liz and Fab show operators how to get over their fear of imperfections, use simple tools, and repurpose content without letting AI wash out their real voice. It’s a straight up chat that not only shows you how to create video, but gives you the nudge you need to stop overthinking it and just post the thing.
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Fabienne and Liz unpack how AI is changing the social media game for tourism businesses. They reveal why authentic storytelling, community engagement, and consistency are now the keys to standing out in an AI-driven world.
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How AI is Supercharging Scams and What Tourism Businesses Must Do to Stay Safe
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Attention Tourism Organisations – From content to structure, your website must now speak AI. Discover the urgent steps tourism orgs need to stay discoverable and relevant.
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AI is reshaping how travellers plan and book their trips — is your tourism business showing up in search? In this episode, we reveal how to optimise your website for AI tools like ChatGPT, Gemini and Bing, with simple tips you can start actioning today.
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Discover how AI tools like ChatGPT, Grok, and Perplexity are transforming tourism marketing, research, and automation.
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Discover how AI tools like ChatGPT, Grok, and Perplexity are transforming tourism marketing, research, and automation.
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In Episode 9 of Untangling Tourism Tech, discover how AI tools like Google Meet’s note-taking feature, Veed.io for video editing, and Grok AI for summarising news can save time and boost marketing in your business. Tune in to learn how to integrate AI into your workflows, operations, and customer experience strategies for greater efficiency and success.
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In Episode 8 of Untangling Tourism Tech, we reveal expert tips from former judges on how to ace tourism awards. Learn how to boost your online reputation, plan effectively, and showcase innovation to elevate your business. #TourismExcellence #TourismAwards #UntanglingTourismTech
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Discover how Lou Clifton of Blue Mountains Tourism uses data to drive tourism success and demonstrate value to stakeholders in this insightful episode of “Untangling Tourism Tech.”
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Discover how Lou Clifton of Blue Mountains Tourism uses data to drive tourism success and demonstrate value to stakeholders in this insightful episode of “Untangling Tourism Tech.”
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