Marketing in the digital age
Tourism marketing has evolved and so must we. This category is your guide to navigating modern marketing as a tourism operator. From content strategies and social media hacks to AI-powered tools and evolving customer behaviour, we unpack what actually works in today’s digital landscape.
Whether you’re doing it all yourself or leading a small team, these articles help you cut through the noise, focus on what matters, and reach the right customers at the right time with the right message. Practical, real-world marketing advice designed for our industry.
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Create your customer personas – the key to a successful marketing strategy
Read more: Create your customer personas – the key to a successful marketing strategyIn order to have a crystal clear understanding of who your ideal customer is and their needs, you need to…
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Explore the various ways to use Canva across your marketing channels
Read more: Explore the various ways to use Canva across your marketing channelsCanva makes the most of your limited time and resources. In this video demonstration, we explore the various ways to…
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Create an automatic thank you email for a successful visitor servicing strategy
Read more: Create an automatic thank you email for a successful visitor servicing strategyGet more reviews from a successful visitor servicing strategy by setting up a “thank-you” email automation that directs them to…
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How to use Facebook and Instagram Insights to save time and money
Read more: How to use Facebook and Instagram Insights to save time and moneyLearn how to access your Facebook and Instagram Insights and use them to enhance your digital marketing.
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Create a list of Effective Call to Actions
Read more: Create a list of Effective Call to ActionsUse this list of effective Call to Action to begin converting customers and have them take action from every post…
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Learn how to create an Instagram Reel
Read more: Learn how to create an Instagram ReelReels are currently the most popular form of content on Instagram. So, to help you grow your business, we have…
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What You Need to Know About Tourism Pricing and Distribution
Read more: What You Need to Know About Tourism Pricing and DistributionWe outline what every business needs to know about tourism pricing and distribution including systems, working with booking agents and…
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Get rid of dead-ends: how to find broken links on your website
Read more: Get rid of dead-ends: how to find broken links on your websiteImprove the SEO of your website and improve customer experience by learning how to find broken links on your website.
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Top 10 Tips to Collaborate and Develop a Strong Local Visitor Economy
Read more: Top 10 Tips to Collaborate and Develop a Strong Local Visitor EconomyLearn how to pave the way for a successful local visitor economy and leverage your business within your region.
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Your Tourism Business Roadmap out of Lockdown in 3 Steps
Read more: Your Tourism Business Roadmap out of Lockdown in 3 StepsOur Tourism Business Roadmap out of Lockdown provides operators with only the most necessary information and resources needed to re-target…
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Want your business to work 24/7 for you: then automate admin tasks with Zapier
Read more: Want your business to work 24/7 for you: then automate admin tasks with ZapierLearn how to use Zapier to automate time-consuming tasks so that you can focus on the more important things like…
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Use QR codes to get more reviews
Read more: Use QR codes to get more reviewsLearn how to direct customers to your website and social media channels easily using QR codes.
