[vc_row][vc_column][vc_column_text lead=”yes”]Five months on since Mark Zuckerberg announced a major change to the Facebook algorithm many tourism operators are asking what does the Facebook Zero update really mean and what changes should they be making to their posting regimes. Some are seeing a reduction in reach and engagement and others haven’t noticed much change at all.
In this article we look at what the change really means and what you can do to bring focus and meaningful effort into your Facebook posting and get your mojo back for Facebook and your business.[/vc_column_text][vc_column_text]
What is the Facebook Zero Update about?
What does the Facebook Zero Update mean for businesses?
What can you do about the Facebook Zero Update and get your Facebook mojo back?
- Get back to basic marketing philosophies of knowing who your audience is and what they’re interested in
- Remember the majority of people are on Facebook to be entertained and to connect with family and friends, so respect that and give them content that they are interested in and most likely to share with their friends
- Create a monthly calendar for your Facebook, blog posts and other social channels postings and create the right (test and measure) balance in your content. Remember only 30% about your own business, 30% inspiration and entertainment, 30% educational and 10% sales is a good rule of thumb
- Make video a must have in your marketing activities. We’re still seeing good engagement on video and Facebook is still giving good reach to live video. Hone your quality amateur video making skills on your phone and make video a regular feature of your monthly content calendar or be ready to catch that great live video moment.
- Your passion may intertwine with your business or you may operate a niche experience, which means you may have good reasons to start a Facebook group. People who opt into groups are naturally more engaged in that content shared across that group.
- Explore the potential of Facebook Messenger bots to make your Facebook Page the most useful information source for your destination as well as a customer service channel for your business. You will have noticed an increase in the number of people using Facebook Messenger and Messenger bots use artificial intelligence to start a helpful conversation with users.
- Incorporate Facebook Ads into your promotional plan
- Social media is an important aspect of your marketing strategy, but don’t take your eye off other critical elements like your website, search performance, online reputation, partnerships and distribution and email marketing. All of these components work in a fluid dynamic with social media, with your customer at the centre, to help you to attract and engage with your ideal customer.
Where can you get more help?
[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_cta h2=”Learn how to better use Social Media and Facebook in your Tourism Business” txt_align=”center” style=”outline” add_button=”bottom” btn_title=”Join Tourism Tribe ” btn_color=”orange” btn_align=”center” add_icon=”top” i_icon_fontawesome=”fa fa-thumbs-up” i_background_style=”rounded” btn_link=”url:https%3A%2F%2Fwww.tourismtribe.com%2Fmembership-levels%2F|||”]The Social Media for Tourism and Facebook learning hubs offer tutorials, support articles, webinars and the ability for members to ask a question via our support forum[/vc_cta][/vc_column][/vc_row]