Unique ‘behind the scene stories’ of the Best Queensland Tourism Businesses

As part of the Silver sponsorship agreement with the Tourism Awards, Tourism Tribe has partnered with QTIC to deliver an even bigger and better awards promotional program than in previous years, to increase online and offline exposure for entrants and winners.

Excitement is at its highest level for the Queensland tourism industry’s ‘night of nights’.

Hundreds of the State’s top tourism operators will gather at The Star Gold Coast today (November 16) for the Queensland Tourism Awards 2018, hosted by the Queensland Tourism Industry Council.

The fun kicked off the yesterday, with a pre-awards networking night at The Island Rooftop Bar, in Surfers Paradise, hosted by Silver sponsor Tourism Tribe.

Tourism Tribe is an online community of more than 1,600 tourism businesses around the world and is a leader in digital technology and coaching for the tourism industry.

As part of the Silver sponsorship agreement, they have partnered with QTIC to deliver an even bigger and better awards promotional program than in previous years, to increase online and offline exposure for entrants and winners.

Using their unique digital story-telling tool (www.tourismtribe.com/story-qta), Tourism Tribe is capturing the stories of all entrants – with 40 stories already captured at the time of writing – quickly and easily creating a story from the information entered into the template and then publishing that on Tourism Tribe’s website, which is very highly ranked by Google, and social media channels. View the stories and their videos here: www.tourismtribe.com/stories

The tool also produces a ready-to-go media release, which is published almost immediately and automatically distributed to the award entrant’s local media and Regional Tourism Organisation.

Instagram stories and other social media channels are being utilised to maximise exposure in the lead-up to, and during, the event, resulting in the combined exposure of web, social and traditional media, all working together.

“Our three-pronged campaign is a way to shine the spotlight on Queensland’s tourism businesses and celebrate their success,” Tourism Tribe’s CEO Liz Ward said.

“Since their stories have been published, tourism operators have received the support of coverage of local media, which is fantastic.

“This was exactly what we envisaged for the digital storytelling tool when we created it, so we are very excited to be achieving these results on behalf of the award entrants.”

CEO Daniel Gschwind said QTIC had enjoyed a long and successful relationship with Tourism Tribe and it was now very exciting to be partnering with them as Silver sponsor for this year’s QTAs.

“Tourism tribe’s expertise in digital technologies, tools and training for tourism businesses is almost unrivalled in Australia,” he said.

“We are excited about this new and different online campaign, which will really increase exposure for the awards, the entrants and the winners, and will build on the already excellent track record QTIC has for promoting the awards online pre, during and post event.

For more information about the awards visit https://www.qtic.com.au/industry-development/qta/
and follow #qta18

For more information about this how Queensland tourism businesses have boosted their exposure before the awards contact Tourism Tribe’s CEO Liz Ward on +61 (0) 419 578 200.

FREEBIES: Grab your free resource + bonuses!

Pop your details below to download your free resource and our extra bonuses, which include cheatsheets, our Smart Tourism Marketing System email course and monthly grant funding opportunities! 

Feel free to leave a comment so we can get back to you with a professional and practical answer.

Leave a Comment

Your email address will not be published.


Use Loom to record your screen and talk to your issue if you'd like! Then paste the link in the comment :)

Latest posts

Team members sitting in front of a macbook screen discussing the 20% bonus tax deduction for small businesses under the Small Business Skills and Training Boost

20% Bonus Tax Deduction for Small Businesses Investing in Skills and Training

We explain how tourism businesses can access a 20% bonus tax deduction under the government’s Small Business Skills and Training Boost.

Read More →

Complete a SWOT analysis to uncover new growth opportunities in 2022

Reassess your business in 2022 by conducting a SWOT analysis that identifies your strengths, weaknesses, opportunities and threats.

Read More →

Grab our Freebies

Click here to access a number of free checklists and resources available to Tourism Operators.

Head office

Suite 1,
57 Woodfield Rd
Pullenvale QLD 4069 


Suite 101,
18-20 Victoria St
Erskineville NSW 2043


5 Molesworth St
Hawthorn East VIC 3123


120 Kenilworth Rd
Parkside SA 5063

Agnes Water

139 Bicentennial Dr
Agnes Water QLD 4677


36C Rte de St Cergue
1260 Nyon


Our team would like to acknowledge the traditional custodians of Country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past, present and emerging and extend that respect to all Aboriginal and Torres Strait Islander peoples today. We acknowledge that the sharing of knowledge has occurred across the lands and waterways of Australia for many thousands of years. As we continue to share stories and support small tourism businesses we try to listen to the knowledge and practice that has always existed here and consider how we can contribute to the preservation of culture and Country wherever we live and work.

© proudly brought to you by Digital Coaching International   ABN: 45 153 766 771 All prices are in Australian Dollars

Terms & Conditions  | Privacy Policy