Snapchat is a popular platform with the youth market

If one of your target markets is the Generation Z, then this post is for you.

We’ll explain who they are, what platforms they use and most importantly what content you should be sharing with them. Avoid the scattergun approach and target your time and efforts to ensure maximum return.

 

Who are Generation Z?

Quite simply they are customers born from 2000-2017. A significant aspect of this generation is the widespread usage of the Internet from a young age; members of Generation Z are typically thought of as being comfortable with technology, and interacting on social media websites for a significant portion of their socialising.

(Source – Wikipedia)

Gen Z is part of a generation that is global, social, visual and technological. They are the most connected, educated and sophisticated generation ever. They are the up-agers, with influence beyond their years. They are the tweens, the teens, the youth and young adults of our global society. They are the early adopters, the brand influencers, the social media drivers, the pop-culture leaders. They comprise nearly 2 billion people globally, and they don’t just represent the future, they’re creating it. (Source – GenerationZ.com)

What platforms are they using?

  • Generation Z likes Facebook and they like to consume video footage
  • They are also heavily into Snapchat
  • Timing is important with this group so try first thing in the morning

So, if Generation Z are your target market, here are our 4 top tips

  1. Use Facebook as your primary Social Media channel for this group.
    1. Ensure you are on and post regularly on Facebook preferably hitting the newsfeed early in the morning
    2. Link your Facebook page to your website
    3. Promote your business with engaging content on Facebook, keep it short and precise
    4. Be authentic and use video
  2. Post more frequently later in the week
  3. Use Snapchat to target this group
    1. Try Snapchat special offers
  4. Repurpose your content across platforms

Try to focus your efforts in these areas for this target audience, and don’t forget to measure what you do, do more of what works and less of what doesn’t to hone your success.

Learn how to better use Social Media and Online Marketing in your Tourism Business

The Social Media for Tourism and Online Marketing learning hubs offer tutorials, support articles, webinars and the ability for members to ask a question via our support forum

About Wendy Smith

Wendy SmithWendy is the Head of Customer Service at the Tourism Tribe. With 30 years experience in the Tourism industry and a former small business owner herself, she brings a wealth of practical experience to the Tourism Tribe.

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