Website
Your website is the one asset you own outright. These articles cover what belongs on a tourism website, broken down by business type: tours, accommodation, events, hire and transport, destinations and attractions. You will also find guidance on contact pages, FAQs written for AI search, and the technical detail that decides whether Google and AI assistants can read you.
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Tourism Tech Session Recap: Introduction to Google AI Mode and practical ways to get found in Google’s AI-driven results
Read more: Tourism Tech Session Recap: Introduction to Google AI Mode and practical ways to get found in Google’s AI-driven resultsGoogle AI Mode is changing how people find and choose tourism businesses. Learn the key differences from AI Overview and…
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Tourism Tech Session Recap: How to Optimise Your Google Business Profile for Local Search and AI Visibility
Read more: Tourism Tech Session Recap: How to Optimise Your Google Business Profile for Local Search and AI VisibilityOptimise your Google Business Profile for AI and local search. Learn how reviews, categories, photos, and Maps clicks influence visibility…
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How to get your tourism business featured in Google’s AI Overviews
Read more: How to get your tourism business featured in Google’s AI OverviewsLearn what Google’s AI Overviews are, why they matter for tourism marketing, and how to give your business the best…
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How ready is your Tourism Business for AI Search? | GEO Readiness Assessment
Read more: How ready is your Tourism Business for AI Search? | GEO Readiness AssessmentAI is changing how travellers plan and book. If your tourism business isn’t showing up in ChatGPT, Google AI or…
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Don’t get locked out of your digital front door: why admin access matters for every tourism business
Read more: Don’t get locked out of your digital front door: why admin access matters for every tourism businessDon’t wait until you’re locked out of your own website, booking system, or social media account. As part of our…
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How to not get ripped off in Business by a Marketing Freelancer or Digital Professional
Read more: How to not get ripped off in Business by a Marketing Freelancer or Digital ProfessionalOur cheat sheet will help you identify legit professionals from scammers. That way you can have peace of mind when…
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WordPress, Elementor, Astra and Gutenberg Training
Read more: WordPress, Elementor, Astra and Gutenberg TrainingAstra Pro and Elementor Pro offer a powerful, customisable website solution that’s easy to manage—no coding required. This guide explains…
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How to change your website favicon
Read more: How to change your website faviconYour favicon is an important visual identifier for your website that can help to reinforce your brand identity. In this…
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How to build a great ‘About Us’ page that connects with your guests
Read more: How to build a great ‘About Us’ page that connects with your guestsYour About Us page is more than your story! It’s where guests decide to trust and book with you. This…
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The Power of Online Accessibility: 8 Reasons Why Your Website Must Be Inclusive
Read more: The Power of Online Accessibility: 8 Reasons Why Your Website Must Be InclusiveDiscover how improving your website’s accessibility isn’t just good practice—it’s a powerful strategy to attract more visitors, improve conversions, and…
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A Complete Guide to Understanding Small Business SEO (Non-Techie)
Read more: A Complete Guide to Understanding Small Business SEO (Non-Techie)This short article written in plain English covers the fundamental small business SEO techniques required to rank higher in search…
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Group Coaching Call Summary – 23 February 2023
Read more: Group Coaching Call Summary – 23 February 2023A video summary and transcript of the 23 February Group Coaching Call which focused on Systemise and Secure your Business,…
