Create your customer personas – the key to a successful marketing strategy
In order to have a crystal clear understanding of who your ideal customer is and their needs, you need to create your customer personas.
Read moreMarketing in the digital age
Tourism marketing has evolved and so must we. This category is your guide to navigating modern marketing as a tourism operator. From content strategies and social media hacks to AI-powered tools and evolving customer behaviour, we unpack what actually works in today’s digital landscape.
Whether you’re doing it all yourself or leading a small team, these articles help you cut through the noise, focus on what matters, and reach the right customers at the right time with the right message. Practical, real-world marketing advice designed for our industry.
Work out your brand promise: How to write a Unique Selling Proposition (USP)
How to write a Unique Selling Proposition or USP – a statement that identifies the one thing that sets your business apart from your competition.
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Create an automatic thank you email for a successful visitor servicing strategy
Get more reviews from a successful visitor servicing strategy by setting up a “thank-you” email automation that directs them to the review platform of your choice.
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Facebook Cover Update
Bring your business to life with a new Facebook cover that accurately depicts all facets of your businesses with this how-to guide.
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How to use Facebook and Instagram Insights to save time and money
Learn how to access your Facebook and Instagram Insights and use them to enhance your digital marketing.
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Best practice elements of a Tourism Contact Us page
Here is an actionable guide that’ll help you design your Tourism Contact Us page to convert customers and generate sales leads
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Explore the various ways to use Canva across your marketing channels
Canva makes the most of your limited time and resources. In this video demonstration, we explore the various ways to use Canva using our favourite hacks.
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Learn how to update your Instagram bio and searchable business name
Did you know your Instagram bio must be optimised for you to increase your page’s visibility and reach? Learn how to update your Instagram bio in 15 minutes.
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What to include in an FAQ page on your website
Well-written FAQs make life easier for both you AND your guests. This article will guide you through what to include in an FAQ page for your website.
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It’s time to update your TripAdvisor listing
Our 5 step actionable guide that will help you update your TripAdvisor listing to uphold best practice examples.
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Reply uniquely to any past reviews that you haven’t yet responded to
Writing thoughtful responses to all of your online reviews gives you the opportunity to make a great impression to your future customers.
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Review and update the ‘About’ section of your Facebook page
The ‘About’ section of your business’ Facebook page is often a go-to spot for new customers seeking important information so it is vital that it is up to date.
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