Reply uniquely to any past reviews that you haven’t yet responded to

Writing thoughtful responses to all of your online reviews gives you the opportunity to make a great impression to your future customers.

What’s your review response process like… are you all over it or is it pretty ad-hoc? Today’s activity gives you an opportunity to get back on track with your review responses.

Why bother responding to reviews?

Having unique and thoughtful responses to all of your online reviews demonstrates to both past and future customers that you care about your customers’ experience and that you value their feedback. Even negative reviews, although painful and frustrating, present you with an opportunity to demonstrate your excellent customer service through a well crafted reply.

The most important thing to remember about online review responses is that your words are not only addressing the reviewer but ALSO any potential customers who are researching your business. The potential future customers who are doing their research on your business will look to your reviews for social proof. If you do not monitor and respond to online reviews you risk ruining your first chance at a good impression.

No copy and paste responses

Today, go through every review your business has received on Google, Facebook, TripAdvisor and wherever else you appear and write a response to each and every one. It’s important to note that we’re not talking about a quick “Thank you” message. A copy-and-paste response does nothing to show off your unique business personality. Write a 2-3 sentence response that acknowledges something that the reviewer has said in their testimonial and expands on it where possible. For extra guidance, take a look at our coach Claire’s step by step method for responding to reviews.

Review response example

Reviews are a great way to share extra information about your business and services. So if your customer says “We loved seeing a bouquet of flowers in the dining room upon arrival” you can say, “We’re so glad you enjoyed the flowers! We strive to buy from local suppliers whenever we can and I will pass on your kind words to our florist David. If you’re ever back in the area we recommend dropping in to his stall at the farmers market on Saturday mornings.”.

You can’t control what your past customers say about you online. But every review provides you with an opportunity to demonstrate the gracious and helpful character of your business.

FREEBIES: Grab your free resource + bonuses!

Pop your details below to download your free resource and our extra bonuses, which include cheatsheets, our Smart Tourism Marketing System email course and monthly grant funding opportunities! 

Leave a Comment

Your email address will not be published.

Latest posts

How to not get ripped off in Business by a Marketing Freelancer or Digital Professional

Our cheat sheet will help you identify legit professionals from scammers. That way you can have peace of mind when outsourcing business operations or acquiring additional help.

Read More →
automate with Zapier

Want your business to work 24/7 for you: then automate admin tasks with Zapier

Learn how to use Zapier to automate time-consuming tasks so that you can focus on the more important things like growing your business.

Read More →

Your Tourism Business Roadmap out of Lockdown in 3 Steps

Our Tourism Business Roadmap out of Lockdown provides operators with only the most necessary information and resources needed to re-target customers and re-open business after many states have experienced months of pro-longed lockdowns.

Read More →

Stay current

We’ll keep you current on the latest digital tools and opportunities that will help you to remain competitive in the digital world.

Brisbane
Head office

Suite 1,
57 Woodfield Rd
Pullenvale QLD 4069 
Australia

Sydney

Suite 101,
18-20 Victoria St
Erskineville NSW 2043
Australia

Melbourne

5 Molesworth St
Hawthorn East VIC 3123
Australia

Adelaide

120 Kenilworth Rd
Parkside SA 5063
Australia

Agnes Water

139 Bicentennial Dr
Agnes Water QLD 4677
Australia

Europe

36C Rte de St Cergue
1260 Nyon
Switzerland

aboriginal-flag

Our team would like to acknowledge the traditional custodians of Country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past, present and emerging and extend that respect to all Aboriginal and Torres Strait Islander peoples today. We acknowledge that the sharing of knowledge has occurred across the lands and waterways of Australia for many thousands of years. As we continue to share stories and support small tourism businesses we try to listen to the knowledge and practice that has always existed here and consider how we can contribute to the preservation of culture and Country wherever we live and work.

© proudly brought to you by Digital Coaching International   ABN: 45 153 766 771 All prices are in Australian Dollars

Terms & Conditions  | Privacy Policy