Marketing in the digital age
Tourism marketing has evolved and so must we. This category is your guide to navigating modern marketing as a tourism operator. From content strategies and social media hacks to AI-powered tools and evolving customer behaviour, we unpack what actually works in today’s digital landscape.
Whether you’re doing it all yourself or leading a small team, these articles help you cut through the noise, focus on what matters, and reach the right customers at the right time with the right message. Practical, real-world marketing advice designed for our industry.
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Improve your local search ranking by updating your Google My Business listing
Read more: Improve your local search ranking by updating your Google My Business listingYour Google listing is a powerful digital asset. This article explains how you can improve your search ranking by updating…
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How To Add or Update Your Business Listing On 3rd Party Websites – Google Business Profile, Tripadvisor and ATDW
Read more: How To Add or Update Your Business Listing On 3rd Party Websites – Google Business Profile, Tripadvisor and ATDWYour goal is to drive online traffic that leads your customer to your website and whether you are a tourism…
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Our top tips to Online review success
Read more: Our top tips to Online review successA vast majority of consumers are influenced by reviews. Have you ever wondered why and how you can improve conversion…
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Best practice elements of a Tourism Contact Us page
Read more: Best practice elements of a Tourism Contact Us pageHere is an actionable guide that’ll help you design your Tourism Contact Us page to convert customers and generate sales…
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Tour website essentials
Read more: Tour website essentialsEvery tour page needs its pick-up and drop-off detail and a what-to-bring list, in text, so first-timers and AI assistants…
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Accommodation website essentials
Read more: Accommodation website essentialsShow your check-in, check-out and reception hours, and describe your parking in detail, so guests and AI assistants know how…
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Destination and attraction website essentials
Read more: Destination and attraction website essentialsItineraries, local listings, maps and getting-there detail keep guests planning around you and give AI content it can use. Here…
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Event website essentials
Read more: Event website essentialsShow ticket prices, times, location and conditions as readable text, plus a get-involved page, so attendees and AI assistants can…
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Hire and transport website essentials
Read more: Hire and transport website essentialsList every price as text and spell out pickup, delivery or exact transfer points, so travellers and AI know your…
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Restaurant and cellar door website essentials
Read more: Restaurant and cellar door website essentialsYour menu, facilities and allergen info as readable text let diners and AI assistants choose you. Here is what to…
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Essential tourism website basics
Read more: Essential tourism website basicsFour basics decide whether AI can find, read and trust your tourism site: HTTPS, a clear menu, on-site search and…
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The unsung hero of tourism websites: how to write FAQs for tourism websites to drive more bookings
Read more: The unsung hero of tourism websites: how to write FAQs for tourism websites to drive more bookingsSmart FAQs help your tourism business get found in AI search, build trust and boost bookings. Here’s how to write…
