
Wondering how industry roles and tourism marketing strategies must evolve to remain competitive in an increasingly AI-driven global landscape?
Tourism Tribe is capturing insights from destination marketing organisations (DMOs) and tourism businesses worldwide to understand how AI is shaping their strategies, challenges, and successes.By evaluating the current landscape, we aim to identify opportunities where AI can be leveraged for good, ensuring it enhances human experiences, promotes sustainability, and fosters fair economic growth in tourism
The insights gathered from this survey will inform a comprehensive white paper titled The State of Artificial Intelligence in Tourism: A Call to Action for Industry Innovation.
The paper will identify opportunities, challenges, and actionable recommendations, ensuring DMOs, associations, regional and local organisations, and tourism businesses can harness the power of AI to innovate, engage traveller, and deliver exceptional experiences.
Survey
Your responses are confidential and will be used exclusively for the purposes of this report.
The survey seeks to assess the current and future use of benevolent AI, which means AI-powered systems that enhance traveller experiences, promote sustainable tourism, support local communities, and provide accessible, unbiased recommendations while ensuring data privacy and ethical use of customer insights.