Popular AI tools for those working in Tourism organisations

Last updated on January 29, 2025

As technology reshapes industries worldwide, tourism is no exception. From chatbots to content creation, AI is empowering Destination Marketing Organisations (DMOs), visitor centres, and tourism operators to streamline operations, personalise visitor experiences, and improve marketing effectiveness. Let’s explore some of the top AI tools revolutionising tourism marketing and how they can elevate your organisation.

STOP: Examples of where things are at!

AI agents can have a full blown phone conversation

Watch this short insta reel to get an example of how Real Estate agencies use it for qualifying leads and making appointments.

The AI agent can clone your voice, call leads that answered (in this instance) a Facebook ad and make an appointment with a real estate agent if the call is conclusive.
The last piece of the reel shows how the agent deals with someone who doesn’t like to be called for marketing purposes. Whilst I could pick up it was an AI “bot” talking, I don’t think that this issue would take long to solve…

China launches revolutionary open source AI model

 

DeepSeek, a Chinese AI company introduced an AI model called R1, which works like ChatGPT but costs much less to run compared to the AI systems from OpenAI, Google, and Meta. DeepSeek sspent just $5.6 million to build their model, while other companies spend hundreds of millions or even billions on similar technology.

China launches revolutionary open source AI model

 

DeepSeek, a Chinese AI company introduced an AI model called R1, which works like ChatGPT but costs much less to run compared to the AI systems from OpenAI, Google, and Meta. DeepSeek sspent just $5.6 million to build their model, while other companies spend hundreds of millions or even billions on similar technology.

1. Chatbots and Conversational AI

Engaging with visitors in real time is essential for delivering exceptional service and boosting conversions. Conversational AI provides instant responses, solves queries, and guides visitors throughout their journey.

  • ChatGPT (Free & Plus)
    Use: Brainstorm ideas, draft content, and engage visitors.
    Example: A DMO uses ChatGPT to craft engaging social media posts for a campaign showcasing hidden gems on wine trails.
  • Claude (Free & Pro)
    Use: Plan content strategies and create tailored itineraries.
    Example: A visitor centre utilises Claude Pro to develop a campaign for a cultural festival.
  • Google Gemini
    Use: Combine conversational AI with real-time information.
    Example: Improvie emails directly in Google Workspace/Gmail.

2. AI-Enhanced Virtual Assistants

Voice-based virtual assistants are transforming visitor information services by making them accessible on the go.

  • Apple Siri (OpenAI-powered)
    Example: A tourism app integrates Siri to offer voice-based directions and tour highlights.
  • Amazon Alexa (Anthropic Claude Integration)
    Example: Enable visitors to book tickets for events through simple voice commands.

3. Brainstorming & Idea Generation

AI sparks creativity, making campaign and itinerary planning a breeze.

  • ChatGPT & Claude
    Example: A DMO brainstorms strategies for off-season tourism campaigns, boosting visitor numbers in quieter months.
  • Perplexity
    Example: Use Perplexity to research and integrate trending international travel activities into your campaigns.

4. Visual and Video Content Creation

  • Canva Magic Studio
    Use: Simplify graphic design with templates and AI-powered tools.
    Example: A visitor centre produces social media graphics aligned with branding effortlessly.
  • Veed.io (with AI Voice Clone)
    Use: Ensure consistent video narration across campaigns.
  • Runway, HeyGen, & ElevenLabs
    Example: DMOs produce professional videos with engaging animations and realistic voiceovers to promote local attractions.

5. Task Automation

Save time and reduce errors with AI automation for scheduling, social media, and email campaigns.

  • Zapier
    Example: Automate workflows, such as adding new event registrations to your CRM and email lists.
  • Mailchimp
    Example: Automate personalised email sequences for event follow-ups.

6. Ad Targeting & Optimisation

AI improves ad performance by analysing user behaviour and dynamically adjusting targeting.

AI takes the guesswork out of advertising by analysing user data to deliver hyper-relevant campaigns.

  • Google Ads & Facebook Ads Manager
    Example: Boost engagement by dynamically targeting audiences based on their preferences and behaviour.

7. Booking Tools with AI Integration

Streamline the booking process for visitors, ensuring seamless transactions and satisfaction.

  • Trvlr.ai
    Example: Allow visitors to book multi-day itineraries, combining transport, accommodation, and activities in one step.
  • Magpie.travel
    Use: A tool that leverages AI to enable tourism operator content to be published across distribution platforms.

8. AI-Powered Chatbots

Enhance visitor engagement with AI chatbots, offering real-time answers and tailored recommendations.

  • tawk.to
    Example: A visitor centre provides instant answers about hours and ticket pricing.
  • GuideGeek by Matador
    Example: Recommend local dining and activities directly within Facebook Messenger.

Conclusion

AI tools like ChatGPT, Claude, Trvlr.ai, Google Gemini, and tawk.to are reshaping how DMOs, visitor centres, and tourism organisations operate. By automating workflows, improving visitor engagement, and providing personalised experiences, these tools allow you to achieve greater efficiency, increase visitor satisfaction, and ultimately boost revenue.

Adopting AI is not just about staying relevant—it’s about thriving in a competitive market. If you’re ready to explore tailored AI solutions for your tourism organisation, contact us today.

Where to from here?

Top AI Tools for the Tourism Industry - Free cheatsheet

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