Tourism marketing has evolved and so must we. This category is your guide to navigating modern marketing as a tourism operator. From content strategies and social media hacks to AI-powered tools and evolving customer behaviour, we unpack what actually works in today’s digital landscape.
Whether you’re doing it all yourself or leading a small team, these articles help you cut through the noise, focus on what matters, and reach the right customers at the right time with the right message. Practical, real-world marketing advice designed for our industry.
Become China Ready – Episode 5 – Welcome to the series of tutorials on how to engage with Chinese travellers including topics from marketing online to real life interactions.
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Manage relationships with Chinese Travellers – Episode 4 – Welcome to the series of tutorials on how to engage with Chinese travellers including topics from marketing online to real life interactions.
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Some great tips for Windows and Mac users, these shortcuts are a must read.
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Getting to Know Chinese Travellers – Episode 3 Localise content for Chinese travellers – Welcome to the series of tutorials on how to engage with Chinese travellers including topics from marketing online to real life interactions.
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The blog explains how to motivate your staff after the busy period and how to engage them to work on your business.
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Episode 2 – Ready for Chinese travellers – Where are they online? Welcome to the series of tutorials on how to engage with Chinese travellers including topics from marketing online to real life interactions.
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Save time and money by selecting the right booking system, this blog is written for the attraction sector.
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Getting to Know Chinese Travellers – Episode 1 Welcome to the series of tutorials on how to engage with Chinese travellers including topics from marketing online to real life interactions.
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Learn how to optimise your website copy to get more bookings for your tour with these 5 tips.
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When you’re a tour or activity operator, getting new business can be a challenge. Especially if you rely solely on direct bookings through your website or self-run social media campaigns.
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Have you claimed your Google Places listing? In this blog we explain why it’s important you, with a practical example.
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Online reviews, the local Visitor Information Centres and Google maps are all tools that can be used in destination. In this blog we explain how they can assist your business.
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