4 of the best ways to motivate staff in the low season

First published on February 12, 2017
Last updated on May 23, 2023
The blog explains how to motivate your staff after the busy period and how to engage them to work on your business.

As the sun sets on a fantastic holiday, it’s not only the travellers who get the post-holiday blues. Your staff, after thriving in the wild pace of the peak period, might feel unmotivated, jittery and bored in the slower times.

How do you keep your staff feeling positive and motivated in the quieter seasons? If you’ve got fabulous staff you’ll want a plan to ensure they stick around. We’ve got 4 key things you can try to keep your employees full of beans during the low season.

1. Lead by example

It is important for you to give out an enthusiastic, optimistic vibe. As the front of your operation, you are a weathervane for the rest of the team. Gloom in the lower months will infect your staff. If you know that you are susceptible to the post-rush low, make sure that you have some solid plans in place to keep you busy.

2. Get reflective

The low season is an opportunity for you and your team to actually think about how you are doing things. Put aside some time to get your staff out of the office. Assess the busy period that has just passed. A quieter period allows you to really look at how you are operating and ask:

  • How could we improve on what we are doing?
  • Are we happy with our current proposition?
  • How are we stacking up compared to other operators?
  • Where do we want to be?

Creating a day for contemplation and strategy will demonstrate to your staff that you value their feedback and the injection of new ideas. A new perspective can be enormously effective in infusing your staff with a new energy.

3. Get creative

Slower times are perfect to spark creativity. If you’ve taken some time to reflect on the business, you can also start to implement those ideas. The quiet season is the time to start:

  • Ensuring that your marketing activity is attracting your ideal customer
  • Working on new campaigns
  • Looking at website improvements
  • Expanding your operation

Motivate staff

Getting your staff heavily involved in these projects isn’t just about keeping them busy, it’s empowering them to come up with ideas and to have an active say in the business. If you let them take ownership over one of these projects you will also create a culture of trust and transparency.

4. Reward a successful season

Working over the holidays is a common occupational hazard for those in our line of work. Your team should not miss out on the Chrissy party, instead you should save it for that quiet time. It’s important that you use this time to acknowledge how hard your team have worked and how much you appreciate them.
We hope these pointers have given you some inspiration to invigorate your staff. If you’d like to know more about how to boost activity during the quieter times, you should download our ebook: Make the most of the low season today.

Final thoughts

Motivating your staff is super important to ensure your business keeps high levels of productivity and continues to produce awesome results. However, it is important to keep yourself motivated too!

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