Mildura Visitor and Booking Centre

The value of the Visitor Information Centre and TripAdvisor in destination

Online reviews, the local Visitor Information Centres and Google maps are all tools that can be used in destination. In this blog we explain how they can assist your business.

[vc_row][vc_column][vc_column_text]This blog follows on from my first blog titled “Why Google Places is so important to your business” and it’s importance when making travel decisions, prior to travel, if you missed it you’ll find it here.

This blog focusses on the tools I used “in destination” to gather information and ultimately make decisions on where to spend my money.

I have to admit that I had done some prior research, mainly to check for tours and cruises to make sure we had options. So on Saturday morning, we headed to the Mildura Visitor Information Centre. This centre is very impressive with an adjacent cafe, library and swimming centre all together.

Mildura Visitor and Booking Centre

Mildura Visitor Information and Booking Centre

It was well organised with brochures organised by category, so it was easy to find what we needed. We took only the brochures of the places we were interested  and the local visitor guide. We then proceeded to the desk and asked for some local advice from an expert.

Using technology

Once back in the car, it was back onto the IPhone for Google Maps and a look at reviews to reinforce our decisions. We looked at TripAdvisor for reviews of the places we had identified and proceeded on our way.

We used Google Maps to find the Mildura Holden Motor Museum  that obviously was to keep the other half happy! Then off to Trentham Estate Winery , followed by Varapodio Estate for the olive oil (brochure from the visitor centre) and finally to Sunraysia Cellar Doors. It was a perfect day and the TripAdvisor reviews were spot on.

Our final decision was what to have for dinner, as if we hadn’t already eaten enough

We ended up at “Little Malaysia” why? because all his reviews were good and he was very responsive on his Facebook page. Even though this restaurant didn’t have it’s own Website the owner was responsive to reviews and Facebook posts and showed a genuine pride in his restaurant. This was the deciding factor in selecting his business over others. We weren’t disappointed.

 

In summary, your customers are going to use different tools, both online and offline and various stages of the purchasing cycle. You should consider all your touchpoints with the customer as equally important. Don’t underestimate the value of peer reviews and your online footprint.

 

Top tips:

  • Make sure your local Visitor Information Centre knows about you and your business
  • If they carry individual brochures make sure they have stock
  • If they produce flyers, make sure your business is included
  • Manage all online reviews such as TripAdvisor in a professional manner, even if they are negative
  • Respond to social media posts and keep your customers informed, especially if you don’t have your own Website.
  • Refer customers both offline and online to businesses you think the customer would enjoy.

[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_cta h2=”Learn how to better use Social Media in your Tourism Business” txt_align=”center” style=”outline” add_button=”bottom” btn_title=”Join Tourism Tribe ” btn_color=”orange” btn_align=”center” add_icon=”top” i_icon_fontawesome=”fa fa-thumbs-up” i_background_style=”rounded” btn_link=”url:https%3A%2F%2Fwww.tourismtribe.com%2Fmembership-levels%2F|||”]The Social Media for Tourism learning hub offers tutorials, support articles, webinars and the ability for members to ask a question via our support forum[/vc_cta][/vc_column][/vc_row]

About fabienne

AvatarFabienne Wintle is Chief Digital Strategist and is an advocate for digital self-sufficiency, having empowered thousands of small businesses with the knowledge and tools required to make a living from tourism. Her special blend of digital know-how, tourism knowledge, coaching skills and a natural gift for communication make her a sought-after consultant, workshop facilitator and speaker.
She lives on Australia's Southern Great Barrier Reef in Agnes Water, Queensland where she volunteers her time to help local businesses use the internet.

Latest posts

Setting up Live Chat on your website

Online chat can help you improve your online customer service and increase sales. The reasons you haven’t adopted this technology may not be valid. In this blog we explain why.

Read More →

Marketing Heart & Lung Surgery: Episode 1

We’re on a journey to go for big business goals and have decided to share our small steps with our audience. Read how it all started.

Read More →

Nine essential digital marketing trends for tourism business entrepreneurs

Technology trends in digital marketing for tourism and Tourism Tribe’s essential nine tips for getting on that digital surfboard and riding today’s technology wave

Read More →

© proudly brought to you by Digital Coaching International   ABN: 45 153 766 771 All prices are in Australian Dollars

Terms & Conditions  |  Privacy Policy | Call Head Office +61 (0)7 3103 7994

 

Receive our mini course

and access all our other free resources

Learn how to create a lucrative digital marketing system with the right tools and marketing automation

We're 100% spam free and will never share your details

"I can’t speak highly enough of Liz and Fabie and the extraordinarily generous product they have created for us. They truly are ‘Givers’."

Log in with your credentials

or    

Forgot your details?