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Marketing in the digital age
Tourism marketing has evolved and so must we. This category is your guide to navigating modern marketing as a tourism operator. From content strategies and social media hacks to AI-powered tools and evolving customer behaviour, we unpack what actually works in today’s digital landscape.
Whether you’re doing it all yourself or leading a small team, these articles help you cut through the noise, focus on what matters, and reach the right customers at the right time with the right message. Practical, real-world marketing advice designed for our industry.
Claude Benard from HotelITour and Tourism Tribe expert explains the trends, tools and best practice for video.
Our tips are not what you think!
Understanding your Chinese visitors is essential to attract them and make sure they enjoy their stay.
With these 3 simple tips, you can improve your TripAdvisor ranking. Can you afford not to?
The reality is not all bookings will come direct to your business and you'll need to establish partnerships and relationships to increase your bookings, in this post we'll explain how and why.
Learn the basics about the distribution system and links to other resources to help your business benefit.
In this blog we explain the diversity of questions we can answer and our commitment to helping you improve your tourism business.
Are you interested in finding out what people think about your business? Why not create an online survey?, in this blog we explain the essentials and list some tools you can use.
In this post we explain what influences consumer purchasing decisions.
Liz Ward, chief executive of tourism industry resource hub Tourism Tribe, told SmartCompany that while tourism operators now have more control over tracking bookings and knowing who is planning on attending their attractions, there are still vulnerabilities for smaller operators in the sector.
There are 3 sectors in the Tourism industry who really benefit from an online booking system, in this post we explain who and why.
If you enjoy a good read and want to improve your business, why not take a look at these books.