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Artificial Intelligence

Explore our curated collection of Artificial Intelligence resources tailored for tourism operators and organisations. From actionable insights to innovative tools, discover how AI can enhance customer experiences, streamline operations, and drive business growth. Whether you’re just starting with AI or looking to deepen your understanding, you’ll find guides, case studies, and best practices designed to empower your journey into smarter tourism solutions.

Fab doing a live demonstration of AI searches
Learn how to make your tourism website discoverable in AI search tools like ChatGPT and Google’s AI Overview using GEO, schema, blogs, and smart SEO.
A screenshot of Google's SGE showing the Top Pics highlighted in a Google-branded box
Learn what Google SGE's AI Snapshot Cards (Top Picks) are, why they matter for tourism marketing, and how to get your business featured in these coveted AI results.
Attention Tourism Organisations - From content to structure, your website must now speak AI. Discover the urgent steps tourism orgs need to stay discoverable and relevant.
AI tools for tourism businesses
Discover AI tools for tourism businesses - from ChatGPT tasks to GEO content tips, Fyxer.ai, and Google Workspace automation.
AI is changing how travellers plan and book. If your tourism business isn’t showing up in ChatGPT, Google AI or Bing Copilot, you’re already behind. Here's what GEO can do.
Titled The State of Artificial Intelligence in Tourism – 2025 Edition, the report is the first of its kind in Australia and captures responses from 90 tourism organisation, including regional tourism operators, councils, visitor centres, and destination marketing organisations (DMOs).
The State of Artificial Intelligence in Tourism 2025 Edition - is a national survey-based report uncovering trends, opportunities, and challenges for tourism operators and destination marketing organisations (DMOs).
AI is reshaping how travellers plan and book their trips — is your tourism business showing up in search? In this episode, we reveal how to optimise your website for AI tools like ChatGPT, Gemini and Bing, with simple tips you can start actioning today.
We dived deep into Google Gemini! Learn how AI is changing tourism SEO, practical tips for image generation, research, content creation, and optimising for Google AI. Get actionable AI strategies to boost your business
Discover how AI tools like ChatGPT, Grok, and Perplexity are transforming tourism marketing, research, and automation.
Discover how AI tools like ChatGPT, Grok, and Perplexity are transforming tourism marketing, research, and automation.
In Episode 9 of Untangling Tourism Tech, discover how AI tools like Google Meet’s note-taking feature, Veed.io for video editing, and Grok AI for summarising news can save time and boost marketing in your business. Tune in to learn how to integrate AI into your workflows, operations, and customer experience strategies for greater efficiency and success.
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