See what’s working + fix what’s not =
More bums in bed🚀🌟
Picture of tourism tribe's digital dashboard

Analytics, AI and SEO Dashboard for Tourism Operators

Our Looker Studio dashboard turns confusing analytics into real-world insights—built just for tourism operators. It shows if your marketing is actually converting, where you’re wasting effort, and whether your site is ready for Google, Local Search, and AI tools like ChatGPT.

You’re investing time and money into marketing. But is it actually working?

If you’re relying on GA4 or Search Console to answer that, good luck. Most tourism operators can’t make sense of them—because they were built for data-scientists, not tourism operators.

That’s why we created this Digital Dashboard, tailored for busy tourism professionals who want to:

  • Track the source bookings and enquiries in plain English
  • Spot what’s costing them money with no return
  • See how their website is performing in Google, local search, and AI engines and everywhere else!

What problem does the GA4 Dashboard solve?

Problem 1: You don’t know if your marketing is actually driving bookings

Solution: The dashboard shows you which pages, posts, and campaigns are putting real people in beds and seats. No fluff, just clear performance insights.

Problem 2: You’re spending time or money in places that aren’t working

Solution: Instantly see what’s not converting. If you’re throwing money at Meta ads or updating pages no one visits—this dashboard will show you.

Problem 3: You don’t know if your website is ready for AI, Google & local search

Solution: We reveal which pages are actually optimised—and which ones are invisible. It tracks referrals from ChatGPT, Bing Copilot, and shows how well your content ranks on Google and Google Maps.

What you'll get

  • A custom Looker Studio dashboard connected to your GA4 & Search Console
  • Real-time data showing what’s working (and what’s not)
  • AI traffic insights (from tools like ChatGPT and Bing Copilot)
  • Local SEO and Google performance visibility
  • Access to our training video so you feel confident using it

Optional add-on: we’ll set up your Google Analytics, Booking system integration, Google Business Profile, Search console.

FAQs about the dashboard

You’ll need access to your Google Analytics 4 and Search Console accounts. If you’re not sure, we can help you get set up.

The dashboard checks for referral traffic from Large Language Models and chatbots so you can see if AI tools are recommending your site.

Yes—unlike generic templates, this is purpose-built for tourism businesses who want clarity on what’s filling their tours, rooms, and attractions.

Those tools are designed for data analysts—not tourism operators. Our dashboard pulls only the data you actually need and presents it in a way that makes sense, without the overwhelming tables and jargon.

Yes! You can share a live link to the dashboard with anyone—your staff, your marketing agency, or even your accountant—so everyone’s working from the same source of truth.

The dashboard updates automatically using your live GA4 and Search Console data. You don’t have to do anything—just check it anytime for up-to-date insights.
It’s a once-off purchase for lifetime access to the dashboard. If you’d like us to maintain or customise it in the future, we can offer that as an optional extra.

$550.00

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