Website Top Hits eBook

What makes a website good?

The answer to this question is never straight forward. There are many things that make a website great; the style, whether it is user-friendly, the level of information, the copy, the image quality, the load time… the list goes on.

In our many years of working with tourism operators, we’ve seen all kinds of websites, the bad, the good and the excellent.

This guide covers some of the hits of the Australian tourism website world, focusing on one aspect per website to break down the components of functional, attractive and user-friendly websites. This eBook provides you with insight into what works and why.

This guide covers the following topics and provides examples for each:

  • Website Basics
  • Single Page Website
  • Contact Information
  • Destination information
  • COVID information
  • Product page
  • Video & Imagery
  • Blogging
  • Accessibility information

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Pullenvale QLD 4069 


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Erskineville NSW 2043


5 Molesworth St
Hawthorn East VIC 3123


120 Kenilworth Rd
Parkside SA 5063

Agnes Water

139 Bicentennial Dr
Agnes Water QLD 4677


36C Rte de St Cergue
1260 Nyon


Our team would like to acknowledge the traditional custodians of Country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past, present and emerging and extend that respect to all Aboriginal and Torres Strait Islander peoples today. We acknowledge that the sharing of knowledge has occurred across the lands and waterways of Australia for many thousands of years. As we continue to share stories and support small tourism businesses we try to listen to the knowledge and practice that has always existed here and consider how we can contribute to the preservation of culture and Country wherever we live and work.

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