Meet our crew

Tourism Tribe is a genuine peer to peer community of tourism operators, industry and digital experts in a supported learning environment.

Tourism Tribe is relentlessly committed to help tourism businesses stays up-to-date with transformative technology and business opportunities brought by the new traveller and leverages these new opportunities in the most time and cost-effective manner.

The Tourism Tribe platform is built leveraging interconnected free cloud platforms available to anyone, from anywhere, to deliver cost-effective training and the ability for any business, independently of their location, to share best practices without reinventing the wheel.

Liz Ward CEO and Founder Tourism Tribe

Liz Ward

Founder & CEO

2 before 10

Fabienne Wintle

Founder & CIO

straight cappucino

Claire McCollum

Coach & Strategist

fancy green tea

Hannah Conroy

Business Specialist

soy latte

Liz Ward CEO and Founder Tourism Tribe

Liz Ward

Founder & CEO

Liz is a committed advocate for innovation in marketing and distribution and recognised expert in strategy with more than 20 years experience specialising in travel and tourism. Liz has pioneered many first-time digital transformation initiatives that have had lasting impacts including starting up the Australian Tourism Data Warehouse (ATDW) and being its CEO for over ten years.

Liz Ward

Liz is the co-founder of the innovative tourism online learning community, Tourism Tribe, which launched in July 2015 and is already providing online coaching and support to over 1,600 tourism operators around Australia and the world.  Tourism Tribe was awarded in the Queensland Tourism Industry Innovation Awards in 2016 and in its inception in the UNWTO Innovation Awards in 2015.

Liz is also is Managing Director of Digital Coaching International – a network of experts who assist businesses through digital transformation of their marketing and operational processes.  Liz is able to pull together a team of tourism experts with the relevant, specific experience to meet the clients’ needs.

Recent consulting projects have included:

  • Development of an online health check and raking model to benchmark the digital maturity and effectiveness of destinations and tourism business
  • Implementation of a digital capability training program across 10 destinations in Queensland
  • Digital strategy and capability building program for 300 Northern Territory businesses TourismTribe.com/Digital-Leap
  • Development of the Digital Business Scorecard and Training Program for the Department of Digital Economy in Queensland business.qld.gov.au/running-business/it/digital-scorecard

Liz is an experienced speaker, facilitator and trainer and leads her sessions with a philosophy of shared knowledge and collaborative learning. Some of Liz’s speaking commitments have included:

  • Keynote at Destination Tweed AGM 2018
  • Keynote at the Welcome to the Dry conference in Darwin 2017
  • MC for the Australian Chamber of Commerce Mobile-ising Women in Business conference in 2016
  • Facilitated Digital Masterclass, Destination Queensland conference 2016

Liz is a Fellow of both the Australian Institute of Company Directors and Australian Institute of Management and holds an Advanced Diploma in Business from University of Southern Queensland.

Liz has been a director on several boards, including Tourism and Events Queensland, Queenslanders Credit Union and presently is on the board of Women Chiefs of Enterprise, Australia. Liz is also President for Women Chiefs of Enterprise, Queensland.

Fabienne Wintle

Founder & CIO

Fabienne (Fabie) is a digital strategist who excels in her field of empowering tourism professionals to make the most of digital technology in their business ventures.  She is an advocate for digital self-sufficiency within businesses and her hands-on approach has enabled thousands of small and large business owners with the tools and knowledge to make a living from Tourism. Fabienne’s special blend of digital know-how, tourism knowledge, her training and coaching skills, ability to think outside the box and a natural gift for communication make her a sought after consultant, workshop facilitator and speaker in her field.

Fabienne (Fabie) Wintle

Fabienne has developed some of the best performing customer-facing websites and digital coaching programs in the tourism industry. She is also the co-founder of the worldwide digital phenomenon, Tourism Tribe, which has an online community of 1,500 businesses.

Recent projects have included:

  • Development of the Tourism Tribe genuine peer to peer online platform
  • Development of the Tourism and Events Queensland Social Media Criteria for the Best of Queensland project
  • Development of an online health check and raking model to benchmark the digital maturity and effectiveness of destinations and tourism business
  • Implementation of a digital capability training program across 10 destinations in Queensland
  • Digital strategy and capability building program for 300 Northern Territory businesses http://www.TourismTribe.com/Digital-Leap
  • Development of the Digital Business Scorecard and Training Program for the Department of Digital Economy in Queensland www.business.qld.gov.au/running-business/it/digital-scorecard

Fabienne holds a Bachelor and Masters in Information & Communication Systems (University of Geneva, Switzerland), a Masters in International Tourism & Hospitality Management (Griffith University, Australia), a Certificate IV in Training & Assessment and a Certificate IV in Small Business Management. She was also awarded Young Achiever of the Year – Queensland Tourism (2010) and received the Griffith University Business School Young Outstanding Alumnus Award (2011).

Fabienne has been a director on several boards, including Queensland Tourism Industry Council and is currently Vice President of Discovery Coast Tourism and Commerce. Fabie is also a Queensland Digital Champion (Queensland government).

Fabie practices what she preaches, living a balanced connected lifestyle in the beachside community of Agnes Water/1770 (Central Queensland), with her head in the digital world and both feet firmly planted on the sandy ground.

Claire McCollum

Coach & Strategist

Claire is Tourism Tribe’s Coach and Digital Strategist. She has extensive experience in the tourism industry working for tour and accommodation operators in guiding and marketing roles and now provides confidence and capability building to tourism operators through training and coaching. A major part of Claire’s role is to work with clients to develop content marketing strategies, blog updates and social media plans. Claire worked as a tour guide both Kakadu (8 day tours) and in the Kimberleys for two years. She’s also been wearing the Marketing and Business Manager for Gibson’s Pet Friendly Accommodation for the past 5 years five years where she transformed that business to a fully self-sufficient, online business. Claire migrated the entire operational systems and marketing to digital and cloud-based platforms, driving efficiencies and sales and making the business systems available remotely at any time. Claire is very well-travelled, both overseas and in Australia and has lived in every state except for South Australia and Tasmania!

Hannah Conroy

Business Support Specialist

Hannah works behind the scenes on a variety of tasks including social media, website copywriting, online training preparation, video editing, graphic design and more. She ensures Tourism Tribe members and clients have access to all of the products and training that can enable them to push their businesses further. Hannah has been involved in tourism since 2010 when she started working at a Victorian ski resort where she did four seasons. She worked abroad in tourism and hospitality roles in Japan and Ireland before settling back in Melbourne working for a major hotel in the city centre. Her experience in a variety of large and small tourism and hospitality environments has given her insight into what it takes to operate a tourism business and what modern travellers look for in a holiday. Hannah holds a degree in Sociology and has a passion for social and environmental justice; outside of Tourism Tribe she volunteers for the Asylum Seeker Resource Centre

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"I can’t speak highly enough of Liz and Fabie and the extraordinarily generous product they have created for us. They truly are ‘Givers’."