Meet your fun and passionate crew

Tourism Tribe is a genuine peer to peer community of tourism operators, industry and digital experts in a supported learning environment.

Tourism Tribe is relentlessly committed to helping tourism businesses stay up-to-date with transformative technology and business opportunities brought by the new traveller. We aim to help businesses to leverage these new opportunities in the most time and cost-effective manner.

The Tourism Tribe platform is built leveraging interconnected free cloud platforms available to anyone, from anywhere, to deliver cost-effective training and the ability for any business, independently of their location, to share best practices without reinventing the wheel.

Liz Ward CEO and Founder Tourism Tribe

Liz Ward

Founder & CEO

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Fabienne Wintle

Founder & CIO

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Despina Karatzias

Chief Navigator & GM

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Claire McCollum

Coach & Strategist

fancy green tea

Hannah Conroy

Business Specialist

soy latte

Emily Barry

Digital Marketing Coordinator

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Julia Retson

Digital Engineer

chai latte

Amanda Hinton

Business Development Manager

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Rochelle Ryan

Executive Assistant

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Sam Ward

Coach & Business Development Assistant

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Katrina headshot

Katrina Coleman-Crass

Customer Service Advocate

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Our team in action

In July 2021, we celebrated our sixth year anniversary with a six-month recap of coaching sessions, events, industry workshops, news updates and more!

We are so thankful to everyone who has been part of this journey and all the amazing businesses we have met and had the pleasure of working alongside these past six years.  We hope to celebrate another six years helping small tourism businesses navigate the digital world.

Liz Ward CEO and Founder Tourism Tribe

Liz Ward

Founder & CEO

Liz is a committed advocate for innovation in marketing and distribution and recognised expert in strategy with more than 20 years experience specialising in travel and tourism.

Liz has pioneered many first-time digital transformation initiatives that have had lasting impacts including starting up the Australian Tourism Data Warehouse (ATDW) and being its CEO for over ten years.

Liz Ward

Liz is the co-founder of the innovative tourism online learning community, Tourism Tribe, which launched in July 2015 and is already providing online coaching and support to over 1,600 tourism operators around Australia and the world.  Tourism Tribe was awarded in the Queensland Tourism Industry Innovation Awards in 2016 and in its inception in the UNWTO Innovation Awards in 2015.

Liz is also is Managing Director of Digital Coaching International – a network of experts who assist businesses through digital transformation of their marketing and operational processes.  Liz is able to pull together a team of tourism experts with the relevant, specific experience to meet the clients’ needs.

Recent consulting projects have included:

  • Development of an online health check and raking model to benchmark the digital maturity and effectiveness of destinations and tourism business
  • Implementation of a digital capability training program across 10 destinations in Queensland
  • Digital strategy and capability building program for 300 Northern Territory businesses TourismTribe.com/Digital-Leap
  • Development of the Digital Business Scorecard and Training Program for the Department of Digital Economy in Queensland business.qld.gov.au/running-business/it/digital-scorecard

Liz is an experienced speaker, facilitator and trainer and leads her sessions with a philosophy of shared knowledge and collaborative learning. Some of Liz’s speaking commitments have included:

  • Keynote at Destination Tweed AGM 2018
  • Keynote at the Welcome to the Dry conference in Darwin 2017
  • MC for the Australian Chamber of Commerce Mobile-ising Women in Business conference in 2016
  • Facilitated Digital Masterclass, Destination Queensland conference 2016

Liz is a Fellow of both the Australian Institute of Company Directors and Australian Institute of Management and holds an Advanced Diploma in Business from University of Southern Queensland.

Liz has been a director on several boards, including Tourism and Events Queensland, Queenslanders Credit Union and presently is on the board of Women Chiefs of Enterprise, Australia. Liz is also President for Women Chiefs of Enterprise, Queensland.

Fabienne Wintle

Founder & CIO

Fabienne (Fabie) is a digital strategist who excels in her field of empowering tourism professionals to make the most of digital technology in their business ventures. 

She is an advocate for digital self-sufficiency within businesses and her hands-on approach has enabled thousands of small and large business owners with the tools and knowledge to make a living from Tourism.

Fabienne’s special blend of digital know-how, tourism knowledge, her training and coaching skills, ability to think outside the box and a natural gift for communication make her a sought after consultant, workshop facilitator and speaker in her field.

Fabienne (Fabie) Wintle

Fabienne has developed some of the best performing customer-facing websites and digital coaching programs in the tourism industry. She is also the co-founder of the worldwide digital phenomenon, Tourism Tribe, which has an online community of 1,500 businesses.

Recent projects have included:

  • Development of the Tourism Tribe genuine peer to peer online platform
  • Development of the Tourism and Events Queensland Social Media Criteria for the Best of Queensland project
  • Development of an online health check and raking model to benchmark the digital maturity and effectiveness of destinations and tourism business
  • Implementation of a digital capability training program across 10 destinations in Queensland
  • Digital strategy and capability building program for 300 Northern Territory businesses http://www.TourismTribe.com/Digital-Leap
  • Development of the Digital Business Scorecard and Training Program for the Department of Digital Economy in Queensland www.business.qld.gov.au/running-business/it/digital-scorecard

Fabienne holds a Bachelor and Masters in Information & Communication Systems (University of Geneva, Switzerland), a Masters in International Tourism & Hospitality Management (Griffith University, Australia), a Certificate IV in Training & Assessment and a Certificate IV in Small Business Management. She was also awarded Young Achiever of the Year – Queensland Tourism (2010) and received the Griffith University Business School Young Outstanding Alumnus Award (2011).

Fabienne has been a director on several boards, including Queensland Tourism Industry Council and is currently Vice President of Discovery Coast Tourism and Commerce. Fabie is also a Queensland Digital Champion (Queensland government).

Fabie practices what she preaches, living a balanced connected lifestyle in the beachside community of Agnes Water/1770 (Central Queensland), with her head in the digital world and both feet firmly planted on the sandy ground.

Despina Karatzias

Chief Navigator (GM)

Despina is Tourism Tribe's Chief Navigator (AKA our General Manager). Despina brings incredible business expertise to the Tourism Tribe team and our clients. She has started up and managed multiple businesses and brings unsurpassed experience in all aspects of running and growing a tourism business.

As a lover of all things tourism and the small ‘passionate’ business community Despina loves to work with the small to medium business owner or manager who struggles to figure out cost effective ways to maximise and grow their business through digital, social media, distribution and partnership marketing.

When Despi isn't managing, mentoring, hosting a webinar or creating irresistible social media content for clients, she can be found with her family. Despina met her hubby over 20 years ago (two days after she turned eighteen) and their greatest gifts in life have been their three children. She has two daughters and a gorgeous little man.

Despina's love for travel and the Australian tourism industry is her other passion. She loves everything about travel and tourism. Everything! Long haul. Weekend. Overnight. Accommodation. Tours. Attractions. Wineries. You name it. She loves helping these businesses and when she am not helping them she is either planning (or dreaming) about her next holiday.

Hannah Conroy

Business Support Specialist

Hannah works behind the scenes on a variety of tasks including social media, website copywriting, online training preparation, video editing, graphic design and more.

She ensures Tourism Tribe members and clients have access to all of the products and training that can enable them to push their businesses further.

Hannah has been involved in tourism since 2010 when she started working at a Victorian ski resort where she did four seasons. She worked abroad in tourism and hospitality roles in Japan and Ireland before settling back in Melbourne working for a major hotel in the city centre.

Her experience in a variety of large and small tourism and hospitality environments has given her insight into what it takes to operate a tourism business and what modern travellers look for in a holiday.

Hannah holds a degree in Sociology and has a passion for social and environmental justice; outside of Tourism Tribe she volunteers for the Asylum Seeker Resource Centre

Claire McCollum

Coach & Strategist

Claire is Tourism Tribe’s Coach and Digital Strategist. She has extensive experience in the tourism industry working for tour and accommodation operators in guiding and marketing roles and now provides confidence and capability building to tourism operators through training and coaching.

A major part of Claire’s role is to work with clients to develop content marketing strategies, blog updates and social media plans.

Claire worked as a tour guide both in Kakadu (8 day tours) and in the Kimberleys for two years. She has also previously worked for 8 years as the marketing and business manager for a regional holiday letting business where she transformed that business to a fully self-sufficient, online tourism offering. Claire migrated the entire operational systems and marketing to digital and cloud-based platforms, driving efficiencies and sales and making the business systems available remotely at any time.

Claire is very well-travelled, both overseas and in Australia and has lived in every state except for South Australia and Tasmania!

Julia Retson

Digital Engineer

Julia works on the technical side of Navii, building the website and our automated marketing system to ensure that customers have a seamless user experience while enjoying what we have to offer.

With her previous experience working in visual effects on major feature films, Julia is no stranger to complicated digital tools and has had many an opportunity to hone her skills in explaining how to use these tools in simple and easily understood English. Julia's also has extensive experience with online learning platforms as she has been both a creator of content, while using progressive teaching methods as a high school teacher, and as a user while completing her online diploma.

Julia has a degree in Aerospace Engineering as well as a graduate diploma in Secondary Education (Mathematics & Physics) and a diploma of Graphic Design.

Originally from Canada, she has travelled extensively throughout Australia, New Zealand, and many other places around the world. She has just recently returned from a year travelling Australia in a caravan with her young family.

Emily Barry

Digital Marketing Coordinator

Emily is Tourism Tribe’s Digital Marketing Coordinator. Her degree in Business (Marketing) and years of work experience in hospitality and tourism has given her the skills and resources to coach small tourism businesses across Australia. Emily also assist in the development of digital assets for clients, develops course content for Tourism Tribe and coordinates our social media channels and marketing campaigns.

Emily has a passion for travelling and aims to visit every continent before she turns 30.

Amanda Hinton

Business Development Manager

Amanda was the GM of Australian Award winning Capricorn Caves and on the board of many tourism industry associations.

Having run through the Tourism Tribe programs during her tenure at the Caves, she wanted to join the team to spread the word on how simple changes can help business save time and run more efficiently.

Rochelle Ryan

Executive Assistant

Rochelle is Liz's Executive assistant, and catches all the balls that we throw at her, puts them in her structured to do list and keeps us to task.

She's the better version of Siri, Alexa and Hey Google combined.

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Sam Ward

Coach and Business Development Assistant

Sam is part ofthe Tourism Tribe coaching crew. He is passionate about developing and growing products and processes – start-ups and small businesses.

Through his mentoring approach he elicits business creativity using lean canvas processes to flesh out the economic value of a goal and helping others thrive through coaching and achieving milestones.

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Katrine Coleman-Crass

Customer Service Advocate

You are likely to meet Katrina when you first interact with Navii. Katrina is the customer service advocate and works behind the scenes to introduce, explain and navigate businesses through all things Navii.

Katrina has worked in several sectors of the tourism industry and small business world and understands the journey your business is on. Katrina is waiting on live chat, email or phone to provide clear, concise digital marketing pathways that could work for your business.

Grab our Freebies

Click here to access a number of free checklists and resources available to Tourism Operators.

Brisbane
Head office

Suite 1,
57 Woodfield Rd
Pullenvale QLD 4069 
Australia

Sydney

Suite 101,
18-20 Victoria St
Erskineville NSW 2043
Australia

Melbourne

5 Molesworth St
Hawthorn East VIC 3123
Australia

Adelaide

120 Kenilworth Rd
Parkside SA 5063
Australia

Agnes Water

139 Bicentennial Dr
Agnes Water QLD 4677
Australia

Europe

36C Rte de St Cergue
1260 Nyon
Switzerland

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Our team would like to acknowledge the traditional custodians of Country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past, present and emerging and extend that respect to all Aboriginal and Torres Strait Islander peoples today. We acknowledge that the sharing of knowledge has occurred across the lands and waterways of Australia for many thousands of years. As we continue to share stories and support small tourism businesses we try to listen to the knowledge and practice that has always existed here and consider how we can contribute to the preservation of culture and Country wherever we live and work.

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