Advice & Consulting
AI-powered consulting for tourism businesses ready to lead.
We don’t just talk about AI. We build with it, deploy it, and train tourism operators to use it every day. From AI-powered content creation to intelligent booking systems, we help you work faster, smarter, and with fewer resources.
1,400+
tourism businesses assessed
62 point
digital health check
20+ years
industry experience
5 states
across Australia
AI for tourism
We don’t just recommend AI. We build it.
Most consultants tell you AI is important. We show you how to use it. We’ve built our own AI tools for the tourism industry, we use AI in every part of our business, and we train operators to do the same. This isn’t theory. It’s what we do every day.
Strategy
AI strategy for your business
We help you figure out where AI actually makes sense in your operations. Not hype. Not buzzwords. Practical, tailored implementation plans.
- AI readiness assessment
- Tool selection and comparison
- ROI-focused implementation roadmaps
- Staff training and change management
Our tools
AI products we’ve built
We didn’t wait for someone else to build AI tools for tourism. We built them ourselves.
- Robin AI — your AI tourism assistant
- Pocket Rocket — member platform (my.tourismtribe.com)
- AIDA Scanner — automated website audits
- PitchPerfect — AI-powered grant writing
- AI content generation for social and blogs
- Automated digital health checks
Implementation
Hands-on AI setup
We roll up our sleeves and help you get AI working in your business. Not a slide deck. Actual tools, configured and running.
- ChatGPT, Claude, Gemini workflows
- AI-assisted email and social content
- Automated review responses
- AI-powered analytics dashboards
- Custom GPTs for your business
We practise what we preach. Every day.
Our entire consulting operation runs on AI. Content creation, client reporting, website auditing, code development, social media strategy. We don’t recommend tools we haven’t used ourselves.
On stage
Australia’s leading voices on AI in tourism
Our founders are in-demand keynote speakers at tourism industry conferences across Australia, presenting on practical AI implementation, digital transformation, and how small tourism businesses can compete with the big players using smart technology.
AI training & workshops
Upskill your team for the AI era
We deliver AI training and workshops for tourism organisations, DMOs, and their staff. The digital landscape is shifting fast. AI is changing how travellers search, book, and share. Your team needs to understand what’s happening and how to respond.
- AI for tourism teams — practical, hands-on sessions
- The changing travel purchase cycle & AI opportunities
- Optimising your online presence for AI search
- Custom programs for DMOs and regional bodies
We also cover everything digital
AI is our edge, but our consulting covers the full digital landscape for tourism businesses.
- Marketing & Digital Strategy
- Product Development Strategy
- Social Media Strategy
- Online Reputation Management
- Customer Service Digitisation
- Email Marketing Automation
- Google Analytics 4
- Online Booking Systems
- Tourism Awards Consultation
- WordPress & Digital Technologies
From our blog
AI insights for tourism
AI Tools for Tourism Operators: What to Use and How to Start
71% of tourism operators have started using AI, but only 19% feel confident doing it. This guide is that practical walkthrough.
Schema Markup for Tourism: What Google Knows About Your Business
Every product in a supermarket has a barcode. Your website needs the same thing for search engines and AI tools. Here’s how schema markup works.
AI Search and Destination Discovery: 15 FAQs for DMOs
Travel planning is shifting as visitors increasingly ask AI assistants to plan trips instead of visiting destination websites. Here are the 15 questions every DMO should be asking.
What operators are saying
Real results from real operators
The team at Tourism Tribe provided fast, efficient service with deep expertise in Google Analytics 4. Their seamless workflow integration, timely delivery, and fair pricing made the entire process a pleasure. Professional, confident, and genuinely enjoyable to work with.
Craig Burgess
Director, Murray River Paddle Steamers
[Placeholder: testimonial about AI implementation or digital strategy from an operator who saw measurable results.]
[Name]
[Role, Business]
[Placeholder: testimonial from a DMO or regional tourism organisation.]
[Name]
[Role, Organisation]
Book a session
Let’s chat
Choose the right founder for your needs. Both sessions are obligation-free.
Liz Ward
Strategy & Digital Marketing
Marketing strategy, social media, online reputation, Google Business Profile, tourism awards, and digital marketing planning.
Fabienne Wintle
Innovation & Technical Integration
AI implementation, technical integrations, website development, automation, analytics dashboards, and digital technology.