Industry Training & Development Solutions

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Now more than ever, Australian small tourism businesses are having to adapt to new “Digital technologies” to support internal operations and continue to deliver experiences smartly.  

Tourism Tribe’s exists to support these small and medium-sized Tourism businesses by giving them access to digital tools and knowledge to increase productivity, profitability and time savings in their business.

What services we provide:

  • One of our accredited assessors will conduct a detailed review of your website, benchmarking your businesses against more than a thousand others in your industry and personally write recommendations on how you can improve your ability to attract and convert your target market.
  • We will also assess your Google presence, Tripadvisor, Facebook and Instagram and provide you with our systematic analysis and recommendations.
  • You will receive a 10 page report not only showing you how you can improve, but why each of these aspects of your website and online presence are important.

Tourism Tribe has significant experience in creating marketing strategies for Destination Marketing Organisations, Regional Councils and Tourism Businesses.

Your digital strategy will include an actionable plan including email marketing, social media and online campaigns. With strategically identified opportunities in your marketing assets and prioritised list of improvements you need to make to meet your goals.

Our private sessions offer the opportunity to help you one on one with leveraging digital technology smartly and efficiently in your business.

All our sessions are tailored to achieve your objectives and fix your own issues. For example, we could: 

  • Improve your website’s Search Engine Optimisation 
  • Configure Google Analytics
  • Review and update your Google My Business listing
  • Review your marketing campaigns and track their success in Google Analytics
  • Teach you how to write a blog post
  • Set up automation with free third-party services and tools to free up your time, and so on

Bizkeeper 101 is our most recent and up-to-date digital transformation program built for tourism and travel businesses who do not have a digital expert in house but need to transform from small to smart business.

This laser-focused course will:

  • Recommended website systems and how to edit and update your website
  • Saving time and maximising efficiencies with password tools and bookmark productivity
  • Optimising your website content to be found in search engines
  • Using Facebook and Instagram properly, and more

Since 2015, Tourism Tribe has delivered a wealth of  masterclass presentations, webinar training and tourism workshops throughout Australia and Overseas.

Co-founders Fabienne Wintle and Liz Ward alongside our team of specialists have been in demand to deliver digital trends and transformation keynote presentations. As it is the combined lifetime worth of experience and knowledge that is used to help tourism businesses keep up-to-date with new information, transformative technology and advantageous business opportunities.

Whether it is digital marketing, trade training or business planning, we will provide insightful, engaging and actionable workshops on a wide range of topics.

To learn more about our past masterclass presentations and industry workshops, click here.

Having access to our bite-sized and easy to digest courses library can help operators upskill their digital assets and propel market growth.

Our courses are available in a range of topics that include:

  • Email marketing automation basics
  • Search Engine Optimisation (SEO)
  • Local Search (Google My Business)
  • Creating great experiences and packages
  • Make Facebook Work for your Business in 2020
  • Successful Grant Funding
  • Mastering Blogging, and so much more

Grow the Capabilities of Your Local Industry & Grow the Success of Your Destination

  • Increase the digital confidence and capabilities of local tourism operators
  • Upskill local government and regional tourism staff
  • Understand marketing and distribution strategies
  • Define the customer path to purchase and design target market strategies
  • Understand how to connect to new markets
  • Increase productivity and learn how to make the most of digital technologies
  • Create collaborative motivation and momentum in your destination
  • Increase bookable experiences in your destination

What will we teach you?

  • Business Growth
  • Digital Transformation
  • Distribution
  • Understand your customer path to purchase
  • Optimise your findability in search
  • Manage your online reputation and make the most of guest content
  • Content strategies to drive traffic to your website
  • Creating content that clicks with your ideal guest
  • Optimise your website for conversion
  • Telling your unique story
  • Facebook for business
  • Maximising Instagram
  • Defining your sales funnel incorporating social media, paid advertising and email marketing
  • Facebook advertising
  • Grant writing
  • Review your Digital Engagement Health Check
  • Develop your prioritised digital action plan
  • Digital productivity and process efficiency
  • Grasping Google Analytics
  • Mastering photography for your business
  • Creating and editing your own videos
  • Direct vs trade / online travel agency distribution – the opportunities and challenges to be managed
  • Online booking systems
  • Packaging and partnerships to increase marketing and sales
  • Introduction to emerging markets
  • Getting International Ready
  • Getting Trade Ready
  • Connecting to China
  • Working with the media and making the most of famils

Coaching Sessions

We would love to work with you to tailor a program to suit your objectives, destination and your local industry. All clusters of businesses are at different stages of digital adoption and maturity of their tourism industry.

Your program can also be tailored to your budget and the particular characteristics of your destination.

If you are interested in learning more about our pricing and packaging please contact us and we will get back to you.

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