Marketing in the digital age

Tourism marketing has evolved and so must we. This category is your guide to navigating modern marketing as a tourism operator. From content strategies and social media hacks to AI-powered tools and evolving customer behaviour, we unpack what actually works in today’s digital landscape.

Whether you’re doing it all yourself or leading a small team, these articles help you cut through the noise, focus on what matters, and reach the right customers at the right time with the right message. Practical, real-world marketing advice designed for our industry.

May 1, 2017

An introduction to the travel distribution system

Learn the basics about the distribution system and links to other resources to help your business benefit.

April 29, 2017

How our online chat can help your tourism business

In this blog we explain the diversity of questions we can answer and our commitment to helping you improve your tourism business.

April 26, 2017

Our top tips for creating customer surveys

Are you interested in finding out what people think about your business? Why not create an online survey?, in this blog we explain the essentials and list some tools you can use.

April 17, 2017

8 tips on what influences customer purchases online and what you should do

In this post we explain what influences consumer purchasing decisions.

April 10, 2017

WeChat Scam – How Tourism Operators can protect themselves

Liz Ward, chief executive of tourism industry resource hub Tourism Tribe, told SmartCompany that while tourism operators now have more control over tracking bookings and knowing who is planning on attending their attractions, there are still vulnerabilities for smaller operators in the sector.