If you are like me, you like to see results for your efforts. If something doesn’t produce the desired effect you tend to stop doing it. As small business operators, you’re all time poor but you know to stay in business you need to be where your customers are and that’s online. So let’s take a look at what’s become normalised.

In 2017, there are 4 things we consider that have now become so normalised they are now expectations, they are;

  1. Your Website
  2. Online booking capability
  3. Mobile responsiveness
  4. Social media

Your Website

Did you know that your Website is the only digital asset in which you own the content and have complete control of how it looks, feels and performs. I thought by now that having a Website had become “normalised”. But having a Website is not just about having one. It’s about keeping pace with your customers needs.

Today, your customers expect you to have a Website, we at the Tribe still consider have this primary digital asset is paramount to success. .

Getting your the basics right

Below is a checklist that contains most of the essential components. We suggest you take the time to ensure your Website has the following.

  1. Location address or tour start point
  2. Maps
  3. Directions on how to find business
  4. Contact Details
  5. Well organised useful information about products and/or services
  6. Real-time Availability and Booking
  7. Visual Appeal
  8. Quality Images
  9. Quality Video
  10. Ease of Navigation
  11. Consistency of Navigation
  12. Website Security (HTTPS)
  13. Enquiries Support (Phone or Email)
  14. Fast to load
  15. Phone number on every page
  16. Book now on every page
  17. Links to Social Media platforms
  18. Disability Services provided/information
  19. Mobile Responsive

Online Booking capability

Whilst all the above are important the ability to book online is paramount. If you haven’t invested in providing this facility you’ll never know how much business you are missing. If you’d like more information simply click here  in this Hub you’ll find resources and lots of forum questions about which booking systems are best.

A mobile responsive Website

Consumers are using their mobiles to find everything online and your Website needs to be mobile responsive. What this actually means is viewable on a mobile, adjusted to work properly on that device.

If you are unsure whether or not your Website is mobile friendly, you can check using this simple Google tool, click here.

Mobile friendly test Google

Mobile friendly test Google


Social Media

It seems that Social Media is everywhere and in every conversation, sometimes not for the right reasons, but whether you like it or not it’s where your customers are. We at the Tribe know that this may appear daunting, you have to install it, learn how to use it, spend time on it and then nurture your audience. That would be fine if there was only one and they didn’t keep making changes to the platform.

For those of you new to Social Media we have a couple of tips.

  1. Develop your customer persona (see here for more information), who are they and more importantly where are they on Social Media.
  2. Immerse yourself in doing that platform really well, focus on just that one.
  3. Once you have mastered that platform try a second relevant to your customers.

For example your persona might be middle aged baby boomers who are really active on Facebook, but they may also use Instagram in the dreaming phase. They may never use Snapchat so why would you invest your limited time with Snapchat?.


So let’s recap, our 4 top tips to online success are, make sure your Website meets all the minimum requirements, has booking capability and works well on an mobile device and focus on a primary social media platform that is used by the customers you are targeting.

Learn how to better use Social Media and Online bookings in your Tourism Business

The Social Media for Tourism and Online Booking learning hubs offers tutorials, support articles, webinars and the ability for members to ask a question via our support forum

About fabienne

AvatarFabienne Wintle is Chief Digital Strategist and is an advocate for digital self-sufficiency, having empowered thousands of small businesses with the knowledge and tools required to make a living from tourism. Her special blend of digital know-how, tourism knowledge, coaching skills and a natural gift for communication make her a sought-after consultant, workshop facilitator and speaker.
She lives on Australia's Southern Great Barrier Reef in Agnes Water, Queensland where she volunteers her time to help local businesses use the internet.


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