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Your About Us page is more than your story — it’s where guests decide to trust and book with you. This guide shares practical tips and a simple wireframe to help you create a page that connects.
How to Optimise your Google Business Profile.
Optimise your Google Business Profile for AI and local search. Learn how reviews, categories, photos, and Maps clicks influence visibility and bookings.
Tourism Tech Session: Topic - how to write excellent tourism FAQs and set them up on your website to be found by AI search.
Learn how to build smart FAQs that boost bookings and get found in AI search using GEO, schema markup, and real questions from your visitors.
FAQs - every tourism website's superhero.
Smart FAQs help your tourism business get found in AI search, build trust and boost bookings. Here’s how to write them right.
A screenshot of Google's SGE showing the Top Pics highlighted in a Google-branded box
Learn what Google SGE's AI Snapshot Cards (Top Picks) are, why they matter for tourism marketing, and how to get your business featured in these coveted AI results.
AI is changing how travellers plan and book. If your tourism business isn’t showing up in ChatGPT, Google AI or Bing Copilot, you’re already behind. Here's what GEO can do.
Examples of tourism businesses who have done very well creating consistency with their blog posts.
Examples of great video content - both long form and shorts - we have come across.
Get your digital assets ducks in a row
Don’t wait until you’re locked out of your own website, booking system, or social media account. As part of our Tourism Tribe onboarding, we help new members get their digital ducks in a row — ensuring admin access and business continuity across all your digital assets.
Astra Pro and Elementor Pro offer a powerful, customisable website solution that’s easy to manage—no coding required. This guide explains when to use Elementor Pro, such as for consistent layouts, and provides helpful video tutorials to get started and take full control of your site.
Man sitting on paddle board taking selfie has a prosthetic foot
This article showcases standout tourism businesses that do it well — from detailed accessibility pages to social posts with universal alt text — showing how simple digital updates can make a big impact.
A video summary and transcript of the 11 July Group Coaching Call which focused on Website and Search and our current Fast Track Program.
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