Marketing strategy

Woman in tan hat interviewing man in khaki shirt and cowboy hat in rainforest setting.

August 6, 2025

How to Get Featured on Australian Travel Shows, Radio and Tourism Media (Updated Guide for 2025)

How to get featured on top Australian travel TV shows, radio, and podcasts in 2025. Includes direct media contacts, pitch tips, tourism board emails, and sample scripts.

January 16, 2023

Website Conversions | Increase Sales Using a Lead Magnet

Are you looking for new ways to nurture website visitors and convert them into paying customers? In this blog post, we break down the steps for creating an effective lead magnet and provide tourism business examples to inspire your own strategy.

November 9, 2022

Group Support Call Summary – 11 November 2022

A video summary and transcript of the 11th November Group Coaching Call which focused on Email Marketing, Marketing & Distribution Strategies.

Our team would like to acknowledge the traditional custodians of Country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past, present and emerging and extend that respect to all Aboriginal and Torres Strait Islander peoples today. We acknowledge that the sharing of knowledge has occurred across the lands and waterways of Australia for many thousands of years. As we continue to share stories and support small tourism businesses we try to listen to the knowledge and practice that has always existed here and consider how we can contribute to the preservation of culture and Country wherever we live and work.

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