Distribution

Getting your tourism product in front of the right travellers often means working with the right trade partners. This tag focuses on trade distribution strategies for tourism operators, including how to work with Online Travel Agents (OTAs), inbound tour operators, wholesalers, retail agents, and through packaging and bundling with other tourism experiences.

Whether you’re new to the trade distribution system or refining your strategy, you’ll find practical insights to help you increase reach, understand commissions and contracts, and position your product for the domestic and international travel trade.