What is revenue management and why is yield important?

Watch this 5 minute video to learn about revenue management and yield.
First published on October 27, 2016
Last updated on August 20, 2021

 

australian-revenue-management-association
australian-revenue-management-association

 

Liz Ward talks to Melissa Kalan from the Australian Revenue Management Association, about revenue management

Why is it important to manage yield?

  • Technology is driving change
  • Customer booking behaviours are changing
  • Need right balance between occupancy and average rate
  • Consumers want fast seamless booking processes
  • A balanced approach to distribution partners is required

For the full story watch the video below

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