What is revenue management and why is yield important?

Last updated on May 23, 2023
Watch this 5 minute video to learn about revenue management and yield.

 

australian-revenue-management-association
australian-revenue-management-association

 

Liz Ward talks to Melissa Kalan from the Australian Revenue Management Association, about revenue management

Why is it important to manage yield?

  • Technology is driving change
  • Customer booking behaviours are changing
  • Need right balance between occupancy and average rate
  • Consumers want fast seamless booking processes
  • A balanced approach to distribution partners is required

For the full story watch the video below

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Fabienne W

Fabienne Wintle is Chief Digital Strategist and is an advocate for digital self-sufficiency, having empowered thousands of small businesses with the knowledge and tools required to make a living from tourism. Her special blend of digital know-how, tourism knowledge, coaching skills and a natural gift for communication make her a sought-after consultant, workshop facilitator and speaker. She lives on Australia's Southern Great Barrier Reef in Agnes Water, Queensland where she volunteers her time to help local businesses use the internet.
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