What is revenue management and why is yield important?

Watch this 5 minute video to learn about revenue management and yield.

 

australian-revenue-management-association
australian-revenue-management-association

 

Liz Ward talks to Melissa Kalan from the Australian Revenue Management Association, about revenue management

Why is it important to manage yield?

  • Technology is driving change
  • Customer booking behaviours are changing
  • Need right balance between occupancy and average rate
  • Consumers want fast seamless booking processes
  • A balanced approach to distribution partners is required

For the full story watch the video below

FREEBIES: Grab your free resource + bonuses!

Pop your details below to download your free resource and our extra bonuses, which include cheatsheets, our Smart Tourism Marketing System email course and monthly grant funding opportunities! 

0 0 votes
Article Rating

How to get the best answer from our team

Be as precise as possible so that our team can provide you with the best answer. Use the below for screenshots/screenrecording and paste the link in your question. You will receive an email when we have responded to your question.

Subscribe
Notify of
guest
0 Questions
Inline Feedbacks
View all comments

Latest posts

National Experience Content Initiative

Tourism Tribe partners with Tourism Australia to help 1,400 businesses

The $12 million National Experience Content Initiative invited 1,400 tourism operators from 57 regions to join Tourism Tribe’s tailored educational program.

Read More →

The correct way to review and update your website footer to increase conversions

A well-designed website footer can serve as a safety net to keep visitors on your website. This article will show you how to update your website footer with the most important elements.

Read More →
0
Would love your thoughts, please comment.x
()
x