What is revenue management and why is yield important?

First published on October 27, 2016

Last updated on May 23, 2023

Watch this 5 minute video to learn about revenue management and yield.

Liz Ward talks to Melissa Kalan from the Australian Revenue Management Association, about revenue management

Why is it important to manage yield?

Technology is driving change
Customer booking behaviours are changing
Need right balance between occupancy and average rate
Consumers want fast seamless booking processes
A balanced approach to distribution partners is required

For the full story watch the video below

Fabienne W

Fabienne Wintle is Chief Digital Strategist and is an advocate for digital self-sufficiency, having empowered thousands of small businesses with the knowledge and tools required to make a living from tourism. Her special blend of digital know-how, tourism knowledge, coaching skills and a natural gift for communication make her a sought-after consultant, workshop facilitator and speaker. She lives on Australia's Southern Great Barrier Reef in Agnes Water, Queensland where she volunteers her time to help local businesses use the internet.