What is revenue management and why is yield important?

Watch this 5 minute video to learn about revenue management and yield.

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australian-revenue-management-association

australian-revenue-management-association

 

Liz Ward talks to Melissa Kalan from the Australian Revenue Management Association, about revenue management

Why is it important to manage yield?

  • Technology is driving change
  • Customer booking behaviours are changing
  • Need right balance between occupancy and average rate
  • Consumers want fast seamless booking processes
  • A balanced approach to distribution partners is required

For the full story watch the video below

[/vc_column_text][vc_video link=”https://www.youtube.com/watch?v=sFQxvPHqHVI” align=”center”][/vc_column][/vc_row][vc_row][vc_column][vc_cta h2=”Learn how to improve your Tourism Business” txt_align=”center” style=”outline” add_button=”bottom” btn_title=”Join Tourism Tribe ” btn_color=”orange” btn_align=”center” add_icon=”top” i_icon_fontawesome=”fa fa-thumbs-up” i_background_style=”rounded” btn_link=”url:https%3A%2F%2Fwww.tourismtribe.com%2Fmembership-levels%2F|||”]The Business improvement learning hub offers tutorials, support articles, webinars and the ability for members to ask a question via our support forum[/vc_cta][/vc_column][/vc_row]

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