What is revenue management and why is yield important?

australian-revenue-management-association

Liz Ward talks to Melissa Kalan from the Australian Revenue Management Association, about revenue management

Why is it important to manage yield?

• Technology is driving change
• Customer booking behaviours are changing
• Need right balance between occupancy and average rate
• Consumers want fast seamless booking processes
• A balanced approach to distribution partners is required

For the full story watch the video below