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Blogging

Want to blog like a pro in the tourism industry? This collection of articles is all about helping tourism operators create blog content that drives traffic, builds trust, and gets picked up by search engines and AI platforms like Google SGE and ChatGPT. You’ll find real-world examples from businesses like Walk91, plus practical tips on structuring posts, using schema, and writing for your ideal guest, not just the Google algorithm. If you’re serious about blogging to grow your business, start here.

A screenshot of Google's SGE showing the Top Pics highlighted in a Google-branded box
Learn what Google SGE's AI Snapshot Cards (Top Picks) are, why they matter for tourism marketing, and how to get your business featured in these coveted AI results.
Examples of tourism businesses who have done very well creating consistency with their blog posts.
How to write a good blog post - photo of a woman writing on a notepad in front of her laptop
This article will break down the process of creating blog content and show you how to write a good blog post that will encourage visitors to your website.
Concept of modern technology. Mobile blogging.
Recent changes that Facebook  have announced (January 2018) will have an impact on how you reach your customers organically. One strategy to minimise the impact is to improve your search engine ranking by blogging. In this post we'll explain how to go about it.
Mel Roome is the principal editor of Hit Send, an editing and proofreading service for businesses. As our guest editor she shares her tips about blogging.
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