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Mastering Blogging

 

 

2 hours

+ exercises and implementation

Self-paced

+ Interactive support

Course certificate

Upon completion

Suitable from

2 hours level

Write blogs that drive customers to your website!

Blogging is a simple, effective and low-cost marketing tool that is important to drive traffic to your website. A great blog does many things for a tourism business: it can boost your SEO (search engine optimisation), build customer trust, provide sharable content, reinforce your brand persona and most importantly, convert website traffic into bookings. It’s a great way to give your business extra credibility and make you stand out against your competitors. Creating original content regularly positions you as a local expert, building trust and loyalty with potential customers. Writing new blog posts keeps your website relevant to search engines, increasing the visibility of your business. In this course, we will be discussing why blogging is important for tourism businesses and how to do it effectively. You don’t need to be a literary genius to create original and engaging content. Our content marketing experts will provide their advice for coming up with fresh blog ideas that will cut through to your ideal customer, giving them value and motivating them to choose you.

 

$33.00

Included in the Digital Academy

Join the Academy

Access this course, all our other courses and get the support you need so you don't have to work out your marketing alone. ​ 

 

Learn more

Course topics

  • The value of blogging for tourism businesses?
  • How blogging fits into a marketing strategy
  • Brainstorming topics relative to your business
  • How to write a blog post
  • Integrating blog posts into your website
  • Your blog and SEO
  • Use of images & video
  • Distribution: how to use your blog content

Course outline

Course Content

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Testimonials

Fabienne and Emily are incredibly knowledgeable, their delivery is so clear and easy to follow. Their insight to looking at businesses from a customer’s point of view has allowed me to change my focus and be more strategic in my approach to planning content.
  • Live online workshop
  • Emily Barry, Fabienne Wintle
  • Murray Regional Tourism Digital Champions
Mildura Airport
Happy to share
  • Digital Engagement Health Check ™, Live online workshop
  • Claire McCollum
  • VTIC Digital Coaching Program
Accessible Accommodation
Overall, I have found this a very interesting, and challenging course. This is a positive! I am very much looking forward to gaining a wealth of knowledge and assistance from the Tribe Team.
  • Live online workshop
  • Fabienne Wintle, Molly Dobbins
  • Murray Regional Tourism Digital Champions
Star Hotel Echuca
Thank you Leigh Reading for your patience and delivery in simple language.
  • Live online workshop
  • Leigh Reading
  • VTIC Digital Coaching Program
Morrisons of Glenrowan
Hands down best investment of time and money for my business.
  • Digital Engagement Health Check ™, Live online workshop
  • VTIC Digital Coaching Program
LardAss Butter
Liz and Emily delivered a brilliant workshop that helped many of us with our first barrier of Instagram issues. They easily solved our problems and have provided good ideas to move forward. Love ya work!
  • Live online workshop
  • Emily Barry, Liz Ward
  • Best of Queensland Digital Program
Cockatours
Working with Sam and Tourism Tribe has been a very positive and informative experience. Social media can be a mine field and it was great to have some of the little glitches worked thru, these become such a game-changer when posting….just making it easier. Streamlining the whole process and working through a social media planning guide will ensure a lot more clarity with the messages and images that are posted.
  • ATDW Health Check, Coaching session, Workshop (in a physical location)
  • Sam Ward
  • VTIC Digital Coaching Program
Wild Food Farm and Cafe
Hannah was a most knowledgeable and professional coach who worked earnestly and with a friendly smile to deliver a highly competent end product within a tight time frame. Hannah was a pleasure to work with and is an absolute credit to her company.
  • Coaching session, Live online workshop
  • Hannah Conroy
  • Improve your online presence with Tourism Tribe
Torquay Terrace Bed & Breakfast
The Digital Accelarator and Mentoring Program has enabled us to rapidly improve what we were doing on our website and socials due to the excellent assistance, tutoring and mentoring from the Tourism Tribe Team. In a short space of time we have seen a vast improvement in all of the above, and are now geared up to push ahead and truly accelerate our digital profile to attract new guests from new markets in a more targeted, structured and measured way. A big thank you to the team at Tourism Tribe for enabling us to be a little better every day!
  • ATDW Health Check, Coaching session, Digital Engagement Health Check ™, Small group coaching session, Workshop (in a physical location)
  • Emily Barry
  • Digital Accelerator and Mentoring Program
Deni Golf Resort
This program gave me the kick-start I needed to work on our digital marketing. It explained the importance of and how best to address each aspect of our digital presence, including our website, social media & our business on review platforms. Everything was well presented, clear and encouraging. Our business will definitely benefit from the programs. I highly recommend the team at Tourism Tribe to small businesses, especially those in tourism.
  • Coaching session, Digital Engagement Health Check ™, Live online workshop
  • Liz Ward, Mandy Murray
  • VTIC Digital Coaching Program
The Convent, Daylesford

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FAQs

Will i get instant access

Yes, you’ll automatically be sent the link to the course upon payment via credit card and you’ll be able to start learning and implementing your learnings right away

Are there videos in the course?

Our courses are a mix of video and text – depending on each lesson. 

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Our team would like to acknowledge the traditional custodians of Country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past, present and emerging and extend that respect to all Aboriginal and Torres Strait Islander peoples today. We acknowledge that the sharing of knowledge has occurred across the lands and waterways of Australia for many thousands of years. As we continue to share stories and support small tourism businesses we try to listen to the knowledge and practice that has always existed here and consider how we can contribute to the preservation of culture and Country wherever we live and work.

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