Short Online Course

Blogging for Tourism


Blogging is a simple, effective and low-cost marketing tool that is important to drive traffic to your website. Writing great blog posts keeps your website relevant to search engines, increasing the visibility of your business.

This training will provide you with a clear understanding of why blogging is a valuable marketing tool and where to look for article inspiration. You’ll learn how to construct fantastic blog posts with great content and imagery and how to distribute them for maximum exposure with potential customers.

Course topics

  • The value of blogging for tourism businesses?
  • How blogging fits into a marketing strategy
  • Brainstorming topics relative to your business
  • How to write a blog post
  • Integrating blog posts into your website
  • Your blog and SEO
  • Use of images & video
  • Distribution: how to use your blog content

30 minutes

Blog post template tool

Step-by-step instructions on how to construct a blog post around one of your most frequently asked questions.
30 minutes

1 hour

Expert panel session

Liz Ward and Claire McCollum (Tourism Tribe) are joined by content developer and marketing specialist Courtney Adamson to share advice and insight into how to incorporate an ongoing blog into a marketing strategy, how to come up with fresh content, writing tips and how to use blogging as an SEO booster.
1 hour

1 hour

Workshop and Q&A on blogging

This session provides practical information and guidance to help tourism operators understand why blogging is important for your business and reach of customers, the foundations of a good blog post, how to tailor blog content for search engines, how to use categories and tags and how to distribute and share blog content.
1 hour

Guest Presenters

Courtney Adamson

Inspiring others to authentically connect with nature through storytelling and experience development is what lights Courtney up. She has worked on a diverse range of projects in both the government and commercial sectors in Canada, Queensland and on the Great Barrier Reef (physically!). Courtney has thrown into the mix nature-based tour guiding, sales and marketing, content development, social media strategy and experience design. She has worked on Federal and State government-funded projects for small businesses, not for profit and large Destination Management Organisations. Courtney has over ten years of practical experience in the Queensland tourism industry, previously holding positions at Queensland National Parks, Tourism and Events Queensland, Australian Tourism Data Warehouse, Lady Elliot Island Eco Resort and O’Reilly’s Rainforest Retreat. Courtney has two degrees – a Bachelor of Applied Science majoring in Environmental Tourism and a Bachelor of Business Management majoring in Leisure and Recreation. She’s also a keen scuba diver and yoga practitioner, so don’t be surprised if you catch her doing random stretches during video calls.

Claire McCollum

Claire is Tourism Tribe’s Coach and Digital Strategist. She has extensive experience in the tourism industry working for tour and accommodation operators in guiding and marketing roles and now provides confidence and capability building to tourism operators through training and coaching. A major part of Claire’s role is to work with clients to develop content marketing strategies, blog updates and social media plans. Claire worked as a tour guide both Kakadu (8 day tours) and in the Kimberleys for two years. She’s also been wearing the Marketing and Business Manager for Gibson’s Pet Friendly Accommodation for the past 5 years five years where she transformed that business to a fully self-sufficient, online business. Claire migrated the entire operational systems and marketing to digital and cloud-based platforms, driving efficiencies and sales and making the business systems available remotely at any time. Claire is very well-travelled, both overseas and in Australia and has lived in every state except for South Australia and Tasmania!

Trusted by

Thousands of tourism businesses worldwide as well as leading tourism organisations


I particularly liked the examples shared by Claire and Courtney of their work. I spent the afternoon reviewing the websites they mentioned during the panel session and found these most helpful in backing up their presentation.

Margaret Pengelly (Boyne Valley Community Discovery Centre Inc)

Blogging has always been my blockage but now I can break it down into bite sized steps and work through it.

Deb Schultz (Sanctuary Lakes Fauna Retreat)

Sign up and Start your course today


Will i get instant access

Yes, you’ll automatically be sent the link to the course upon payment via credit card and you’ll be able to start learning and implementing your learnings right away

Are there videos in the course?

Our courses are a mix of video and text – depending on each lesson.