Short Online Course
Learn how to construct fantastic blog posts with great content and imagery and how to distribute them for maximum exposure with potential customers.
Blogging is a simple, effective and low-cost marketing tool that is important to drive traffic to your website. A great blog does many things for a tourism business: it can boost your SEO (search engine optimisation), build customer trust, provide sharable content, reinforce your brand persona and most importantly, convert website traffic into bookings. It’s a great way to give your business extra credibility and make you stand out against your competitors.
Creating original content regularly positions you as a local expert, building trust and loyalty with potential customers. Writing new blog posts keeps your website relevant to search engines, increasing the visibility of your business.
In this course, we will be discussing why blogging is important for tourism businesses and how to do it effectively. You don’t need to be a literary genius to create original and engaging content. Our content marketing experts will provide their advice for coming up with fresh blog ideas that will cut through to your ideal customer, giving them value and motivating them to choose you.
- The value of blogging for tourism businesses?
- How blogging fits into a marketing strategy
- Brainstorming topics relative to your business
- How to write a blog post
- Integrating blog posts into your website
- Your blog and SEO
- Use of images & video
- Distribution: how to use your blog content
Sign up and Start your course today
Will i get instant access
Yes, you’ll automatically be sent the link to the course upon payment via credit card and you’ll be able to start learning and implementing your learnings right away
Are there videos in the course?
Our courses are a mix of video and text – depending on each lesson.