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Mastering Blogging

 

 

2 hours

+ exercises and implementation

Self-paced

+ Interactive support

Course certificate

Upon completion

Suitable from

Beginner level

Write blogs that drive customers to your website!

Blogging is a simple, effective and low-cost marketing tool that is important to drive traffic to your website. A great blog does many things for a tourism business: it can boost your SEO (search engine optimisation), build customer trust, provide sharable content, reinforce your brand persona and most importantly, convert website traffic into bookings. It’s a great way to give your business extra credibility and make you stand out against your competitors. Creating original content regularly positions you as a local expert, building trust and loyalty with potential customers. Writing new blog posts keeps your website relevant to search engines, increasing the visibility of your business. In this course, we will be discussing why blogging is important for tourism businesses and how to do it effectively. You don’t need to be a literary genius to create original and engaging content. Our content marketing experts will provide their advice for coming up with fresh blog ideas that will cut through to your ideal customer, giving them value and motivating them to choose you.

$33.00

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Course topics

  • The value of blogging for tourism businesses?
  • How blogging fits into a marketing strategy
  • Brainstorming topics relative to your business
  • How to write a blog post
  • Integrating blog posts into your website
  • Your blog and SEO
  • Use of images & video
  • Distribution: how to use your blog content

Course outline

Course Content

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Testimonials

“You don’t know what you don’t know’ is never truer than the endlessly morphing world of digital marketing. It has been an honour to receive guidance from Despina Karatzias, who possesses a rare balance of personable emotional intelligence and great business instinct. Thank you.
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Linda Franklin_artist
I’m really looking forward to the gains I can already see I’ll make through participating in this program. After 10+ years, to finally have my search console set up and providing valuable keyword insights is empowering. I never thought I’d be so excited about refreshing my website content!
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Jetty Road Retreat
I thought Despina was very knowledgeable and passionate about the topics covered. Her real-life experiences and those of others she has helped have given her a great insight and understanding of the real and present risks of different crisis’s that can affect any business. She was able to empower us in a short time and provide us with steps to take to start reviewing our business more effectively to reduce risks.
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H&M Productions
A fantastic introduction to the validity of using Tik Tok in our business. Have already commenced applying what I learnt. Thank you very much!
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Woodsoak Wines
Molly was incredibly helpful, patient, understanding and supportive. She quickly honed in on where I needed help. I felt heard and somehow she managed to anchor me to where I needed to focus my attention on. An extremely valuable session overall. Thank you Molly!
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The French Garden
Love it, well done and thank you. It feels like you are genuinely helpful and everyone in your team has a generosity of spirit.
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Hawkesbury River Charter
I will comment further at the end of the course. Despina is brilliant by the way.
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Everybody Knows Books
Emily was very helpful and gave special attention to all participants. Her advice has been helpful in applying content scheduling that ensures different content pillars are met.
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Coolum Surf Club
Fabienne and Emily are incredibly knowledgeable, their delivery is so clear and easy to follow. Their insight to looking at businesses from a customer’s point of view has allowed me to change my focus and be more strategic in my approach to planning content.
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Mildura Airport
Happy to share
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  • Claire McCollum
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FAQs

Will i get instant access

Yes, you’ll automatically be sent the link to the course upon payment via credit card and you’ll be able to start learning and implementing your learnings right away

Are there videos in the course?

Our courses are a mix of video and text – depending on each lesson. 

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Our team would like to acknowledge the traditional custodians of Country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past, present and emerging and extend that respect to all Aboriginal and Torres Strait Islander peoples today. We acknowledge that the sharing of knowledge has occurred across the lands and waterways of Australia for many thousands of years. As we continue to share stories and support small tourism businesses we try to listen to the knowledge and practice that has always existed here and consider how we can contribute to the preservation of culture and Country wherever we live and work.

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