Short Online Course

Mastering Blogging

Learn how to construct fantastic blog posts with great content and imagery and how to distribute them for maximum exposure with potential customers.

Blogging is a simple, effective and low-cost marketing tool that is important to drive traffic to your website. A great blog does many things for a tourism business: it can boost your SEO (search engine optimisation), build customer trust, provide sharable content, reinforce your brand persona and most importantly, convert website traffic into bookings. It’s a great way to give your business extra credibility and make you stand out against your competitors.

Creating original content regularly positions you as a local expert, building trust and loyalty with potential customers. Writing new blog posts keeps your website relevant to search engines, increasing the visibility of your business.

In this course, we will be discussing why blogging is important for tourism businesses and how to do it effectively. You don’t need to be a literary genius to create original and engaging content. Our content marketing experts will provide their advice for coming up with fresh blog ideas that will cut through to your ideal customer, giving them value and motivating them to choose you.

$33.00

Course topics

  • The value of blogging for tourism businesses?
  • How blogging fits into a marketing strategy
  • Brainstorming topics relative to your business
  • How to write a blog post
  • Integrating blog posts into your website
  • Your blog and SEO
  • Use of images & video
  • Distribution: how to use your blog content

Course outline

Course Content

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Testimonials

Thank you Leigh Reading for your patience and delivery in simple language.

Morrisons of Glenrowan

Hands down best investment of time and money for my business.

LardAss Butter

Liz and Emily delivered a brilliant workshop that helped many of us with our first barrier of Instagram issues. They easily solved our problems and have provided good ideas to move forward. Love ya work!

Cockatours

Working with Sam and Tourism Tribe has been a very positive and informative experience. Social media can be a mine field and it was great to have some of the little glitches worked thru, these become such a game-changer when posting....just making it easier. Streamlining the whole process and working through a social media planning guide will ensure a lot more clarity with the messages and images that are posted.

Wild Food Farm and Cafe

Hannah was a most knowledgeable and professional coach who worked earnestly and with a friendly smile to deliver a highly competent end product within a tight time frame. Hannah was a pleasure to work with and is an absolute credit to her company.

Torquay Terrace Bed & Breakfast

The Digital Accelarator and Mentoring Program has enabled us to rapidly improve what we were doing on our website and socials due to the excellent assistance, tutoring and mentoring from the Tourism Tribe Team. In a short space of time we have seen a vast improvement in all of the above, and are now geared up to push ahead and truly accelerate our digital profile to attract new guests from new markets in a more targeted, structured and measured way. A big thank you to the team at Tourism Tribe for enabling us to be a little better every day!

Deni Golf Resort

This program gave me the kick-start I needed to work on our digital marketing. It explained the importance of and how best to address each aspect of our digital presence, including our website, social media & our business on review platforms. Everything was well presented, clear and encouraging. Our business will definitely benefit from the programs. I highly recommend the team at Tourism Tribe to small businesses, especially those in tourism.

The Convent, Daylesford

The Digital Marketing training has been amazing and everyone I've been coached by has been so encouraging, helpful and easy to liaise with. Even though my business isn't all about tourism, I've learnt so much! Thank you to the Tourism Tribe team!

Fabriculture

I went in not really knowing what I was doing there or how it could help and came out feeling empowered, slightly more knowledgeable and happy to have follow up so that I have a chance to play with skills and then ask more questions later.....

Wedderburn Community House

We sincerely appreciate, Tourism Tribe creating us the Tourism Excellence program, which was tailored made for our businesses and tourism industry. The program provide a great mix of professional development tools to help our businesses achieve excellence and grow the industry. Having delivered the program through Covid it was greatly appreciated how flexible and professional Despina and the team were with moving workshop sessions both online and in person. The workshops provided a lot of relevant information and personal guidance to our businesses. The health checks gave each business a personal and measurable indication on there progress through the program and online learning series was a great tool for future ongoing learning. Overall we are really happy with the delivered program and I would not hesitate to recommend Tourism Tribe to deliver programs in the future. Thanks again, Alarna

Mitchell Shire Council

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FAQs

Will i get instant access

Yes, you’ll automatically be sent the link to the course upon payment via credit card and you’ll be able to start learning and implementing your learnings right away

Are there videos in the course?

Our courses are a mix of video and text – depending on each lesson.