Recent changes that Facebook  have announced (January 2018) will have an impact on how you reach your customers organically. One strategy to minimise the impact is to improve your search engine ranking by blogging.

Blogging (aka writing short punchy articles about topics relevant to your audience) is one of the most easy way to create content that will in turn send you extra visitors to your website. However, coming up with blog post ideas relevant to guests and visitors alike can often be a challenge.

In this blog, we will give you a few tips on what you could be writing about, to attract visitors to your website, to help minimise the changes to Facebook may have on your business and turn visitors to your site into guests.

It will also offer a simple structure you can copy and paste for your blog post.

The Best Of Post:

E.g. the Best [5/7]  national parks in [insert your region here]

The Itinerary Post:

E.g. [Half a day / A day] in [insert your region here]

10-best-qld-roadtrips

The Food Post:

E.g. [3/5] child friendly restaurants in [insert your region here]

The Interview Post:

E.g. Ask a local

The Events Piggyback Post:

E.g. [3/5] things to do [prior to/post] attending [event name]

The Curated Content Post:

E.g. [4/5] Breathtaking Instagram Photos from Our Fans in [insert month and year]

Other tips to get content on what to write about

Set up Google Alerts for:

  • Your sub industry sector (e.g. River Cruises) – you may learn about what other businesses are doing or writing about
  • Your location
  • Events in your location
  • Your business name

Blog post template

You can copy and paste this template to help you get started with writing. We like to use ‘Evernote’ to write our posts, prior to pasting them into our website. You may also want to write distraction-free using a service such as Zenpen.io!

Identify your audience

First and foremost, it is important to know you you are ‘talking’ (writing) to. Are you using the vocabulary they will be using when they are going to look for you? Will they be able to relate to you?

What questions are they likely to be asking themselves on your topic? Turn these questions into headings and answer them with your content.

What message do you want to get through?

What is the key takeaway you want them to take home? Is it for them to book? or subscribe to your newsletter? download your free e-book? Ensure that this message is clearly communicated.

Create an outline

A nice way to get your thoughts together is to think about 4/5 paragraphs. I like to jot them down quickly as bullet points. It usually get the creative juices flowing

Write your intro

“Tell them what you’re going to tell them”

The number one objective of your intro is to establish credibility. It needs to convince your readers to read further.

Write your body

“Tell them”

Remember to deliver on your intro!

This is where you go through your bullet points devised above, and turn them into headings. Then all you have to do is expand on them, with meaningful information that your target market can action.

Finish with the conclusion

“Tell them that you told them”

Highlight the key take home points

Title and SEO

Now that you’re written your article you should have a clearer idea on what you have written about!

Write your search friendly page title and description!

Call to action

Now that people have read your article, where do you want them to go next? Remember, people may landed on your post by searching using similar keywords to your page title.

Learn how to better use SEO in your Tourism Business

The Search engine optimisation learning hub offers tutorials, support articles, webinars and the ability for members to ask a question via our support forum

About fabienne

AvatarFabienne Wintle is Chief Digital Strategist and is an advocate for digital self-sufficiency, having empowered thousands of small businesses with the knowledge and tools required to make a living from tourism. Her special blend of digital know-how, tourism knowledge, coaching skills and a natural gift for communication make her a sought-after consultant, workshop facilitator and speaker.
She lives on Australia's Southern Great Barrier Reef in Agnes Water, Queensland where she volunteers her time to help local businesses use the internet.

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