Concept of modern technology. Mobile blogging.

Blogging improves your SEO – ideas on what to write about

Recent changes that Facebook  have announced (January 2018) will have an impact on how you reach your customers organically. One strategy to minimise the impact is to improve your search engine ranking by blogging. In this post we'll explain how to go about it.

Recent changes that Facebook  have announced (January 2018) will have an impact on how you reach your customers organically. One strategy to minimise the impact is to improve your search engine ranking by blogging.

Blogging (aka writing short punchy articles about topics relevant to your audience) is one of the most easy way to create content that will in turn send you extra visitors to your website. However, coming up with blog post ideas relevant to guests and visitors alike can often be a challenge.

In this blog, we will give you a few tips on what you could be writing about, to attract visitors to your website, to help minimise the changes to Facebook may have on your business and turn visitors to your site into guests.

It will also offer a simple structure you can copy and paste for your blog post.

The Best Of Post:

E.g. the Best [5/7]  national parks in [insert your region here]

The Itinerary Post:

E.g. [Half a day / A day] in [insert your region here]

10-best-qld-roadtrips

The Food Post:

E.g. [3/5] child friendly restaurants in [insert your region here]

The Interview Post:

E.g. Ask a local

The Events Piggyback Post:

E.g. [3/5] things to do [prior to/post] attending [event name]

The Curated Content Post:

E.g. [4/5] Breathtaking Instagram Photos from Our Fans in [insert month and year]

Other tips to get content on what to write about

Set up Google Alerts for:

  • Your sub industry sector (e.g. River Cruises) – you may learn about what other businesses are doing or writing about
  • Your location
  • Events in your location
  • Your business name

Blog post template

You can copy and paste this template to help you get started with writing. We like to use ‘Evernote’ to write our posts, prior to pasting them into our website. You may also want to write distraction-free using a service such as Zenpen.io!

Identify your audience

First and foremost, it is important to know you you are ‘talking’ (writing) to. Are you using the vocabulary they will be using when they are going to look for you? Will they be able to relate to you?

What questions are they likely to be asking themselves on your topic? Turn these questions into headings and answer them with your content.

What message do you want to get through?

What is the key takeaway you want them to take home? Is it for them to book? or subscribe to your newsletter? download your free e-book? Ensure that this message is clearly communicated.

Create an outline

A nice way to get your thoughts together is to think about 4/5 paragraphs. I like to jot them down quickly as bullet points. It usually get the creative juices flowing

Write your intro

“Tell them what you’re going to tell them”

The number one objective of your intro is to establish credibility. It needs to convince your readers to read further.

Write your body

“Tell them”

Remember to deliver on your intro!

This is where you go through your bullet points devised above, and turn them into headings. Then all you have to do is expand on them, with meaningful information that your target market can action.

Finish with the conclusion

“Tell them that you told them”

Highlight the key take home points

Title and SEO

Now that you’re written your article you should have a clearer idea on what you have written about!

Write your search friendly page title and description!

Call to action

Now that people have read your article, where do you want them to go next? Remember, people may landed on your post by searching using similar keywords to your page title.

FREEBIES: Grab your free resource + bonuses!

Pop your details below to download your free resource and our extra bonuses, which include cheatsheets, our Smart Tourism Marketing System email course and monthly grant funding opportunities! 

Feel free to leave a comment so we can get back to you with a professional and practical answer.

Leave a Comment

Your email address will not be published.

HOT TIP!

Use Loom to record your screen and talk to your issue if you'd like! Then paste the link in the comment :)

Latest posts

Team members sitting in front of a macbook screen discussing the 20% bonus tax deduction for small businesses under the Small Business Skills and Training Boost

20% Bonus Tax Deduction for Small Businesses Investing in Skills and Training

We explain how tourism businesses can access a 20% bonus tax deduction under the government’s Small Business Skills and Training Boost.

Read More →

Complete a SWOT analysis to uncover new growth opportunities in 2022

Reassess your business in 2022 by conducting a SWOT analysis that identifies your strengths, weaknesses, opportunities and threats.

Read More →

Grab our Freebies

Click here to access a number of free checklists and resources available to Tourism Operators.

Brisbane
Head office

Suite 1,
57 Woodfield Rd
Pullenvale QLD 4069 
Australia

Sydney

Suite 101,
18-20 Victoria St
Erskineville NSW 2043
Australia

Melbourne

5 Molesworth St
Hawthorn East VIC 3123
Australia

Adelaide

120 Kenilworth Rd
Parkside SA 5063
Australia

Agnes Water

139 Bicentennial Dr
Agnes Water QLD 4677
Australia

Europe

36C Rte de St Cergue
1260 Nyon
Switzerland

aboriginal-flag

Our team would like to acknowledge the traditional custodians of Country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past, present and emerging and extend that respect to all Aboriginal and Torres Strait Islander peoples today. We acknowledge that the sharing of knowledge has occurred across the lands and waterways of Australia for many thousands of years. As we continue to share stories and support small tourism businesses we try to listen to the knowledge and practice that has always existed here and consider how we can contribute to the preservation of culture and Country wherever we live and work.

© proudly brought to you by Digital Coaching International   ABN: 45 153 766 771 All prices are in Australian Dollars

Terms & Conditions  | Privacy Policy