Episode 6 – Data-driven DMOs – insights with Lou Clifton
Discover how Lou Clifton of Blue Mountains Tourism uses data to drive tourism success and demonstrate value to stakeholders in this insightful episode of “Untangling Tourism Tech.”
Read moreUntangling Tourism Tech Podcast
Untangling Tourism Tech is your go-to podcast for cutting through the confusion of tech in tourism. Whether you’re a tourism operator or part of a DMO, you’ll get practical tips, real-world tools, and forward-thinking ideas to help you stay ahead in a fast-changing digital landscape.
Hosted by Tourism Tribe founders Fabienne Wintle and Liz Ward, each episode dives into the real conversations, solutions, and lightbulb moments sparked by their work with tourism professionals across Australia and beyond. Expect honest chats, emerging trends, success stories, and insights straight from the Tourism Tribe community.
🎧 Available on your favourite podcast platform.
Episode 5 – Tripadvisor and regional collabs
In this episode, Fab and Liz share insights on revisiting the role of TripAdvisor in today’s tourism industry, the ongoing importance of managing online reviews for a strong online reputation, and strategies for boosting the profile of overlooked regions. Tune in for practical tips and lively discussion!
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Episode 4 – Wellness, Website Security, and Winning USPs
In this episode, Fab and Liz share insights on enhancing staff wellness for better business outcomes, ensuring you have essential admin access to your digital assets, and crafting a powerful Unique Selling Proposition (USP) for effective marketing. Tune in for practical tips and lively discussion!
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Episode 3 – Reimagining Destination Marketing
In this episode, Liz Ward and Fabienne Wintle explore the evolving landscape of destination marketing and share strategies for DMOs to achieve financial independence and enhance visitor experiences.
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Episode 1 – Unlocking Tourism Opportunities: TikTok, ChatGPT 4o Omni, and Accessibility Insights
Welcome to the inaugural episode of “Untangling Tourism Tech,” where Liz Ward and I, Fabienne Wintle, share the latest insights and opportunities for tourism operators. We’re thrilled to bring you this weekly conversation, offering a glimpse into the valuable experiences we gather from working closely with businesses like yours. You can listen to this episode […]
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Episode 2 – Smart tech at ATE, CRMs & Trade page
In this Episode, Liz Ward and Fabienne discussed ways to optimise follow-up efforts and lead generation at trade shows, such as ATE. Liz emphasised the importance of a CRM system and a dedicated trade page on the operator’s website, while Fabie suggested using automation and personalisation techniques to keep leads engaged. They agreed that technology […]
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