Explore our curated collection of Artificial Intelligence resources tailored for tourism operators and organisations. From actionable insights to innovative tools, discover how AI can enhance customer experiences, streamline operations, and drive business growth. Whether you’re just starting with AI or looking to deepen your understanding, you’ll find guides, case studies, and best practices designed to empower your journey into smarter tourism solutions.
Learn how tourism businesses can use ChatGPT and AI prompts to quickly create a marketing plan, USP, key messages and a simple social media plan.
How to create a tourism marketing plan and social media content easily using AI Read More »
TourismTribe.AI is a new suite of AI tools built specifically for tourism operators and DMOs. Here’s what it is, what’s on it, and why it exists.
Introducing TourismTribe.AI: Built for Tourism Operators Read More »
Travellers are asking AI to plan their trips instead of browsing destination websites. What does that mean for
DMOs and operators? We answer 15 of the most pressing questions about AI search visibility, Google Business Profiles, Answer Engine Optimisation, and what the destination website of 2028 will look like.
AI Search and Destination Discovery: 15 FAQs for DMOs Read More »
In 2026, the AI landscape has shifted from Large Language Models to functional AI Agents. Liz and Fab explain how tourism operators can move beyond generic chatbots and use “digital doers” to provide accurate, real-time visitor information while preserving the unique soul of their destination.
Episode 17 – From AI Brains to Digital Doers Read More »
Learn how tourism businesses can use ChatGPT, Canva and AI tools to plan social media, create content faster and stay visible in AI driven search.
Using AI tools for easier social media Read More »
A practical guide to AI tools for tourism operators. What ChatGPT, Gemini, and Canva can do for your business, and how to get started without the overwhelm.
AI Tools for Tourism Operators: What to Use and How to Start Read More »
Tourism videos made simple: short video is the new TV. In this episode Liz and Fab show operators how to get over their fear of imperfections, use simple tools, and repurpose content without letting AI wash out their real voice. It’s a straight up chat that not only shows you how to create video, but gives you the nudge you need to stop overthinking it and just post the thing.
Episode 16 – Stop waiting for perfect and hit record Read More »
Google AI Mode is changing how people find and choose tourism businesses. Learn the key differences from AI Overview and how to optimise your presence to be found.
Regional NSW tourism operators are unlocking the power of AI tools like ChatGPT and Canva AI to save time, boost marketing, and stay ahead in a fast-changing industry.
AI has changed how travellers find tourism businesses. Here’s what operators and DMOs need to know about GEO, AI search visibility, and what to do now.
AI Search for Tourism Operators and DMOs: What’s Changed and What to Do Read More »
Optimise your Google Business Profile for AI and local search. Learn how reviews, categories, photos, and Maps clicks influence visibility and bookings.
Fabienne and Liz unpack how AI is changing the social media game for tourism businesses. They reveal why authentic storytelling, community engagement, and consistency are now the keys to standing out in an AI-driven world.
Episode 15 – Social Media’s AI Glow-Up: When authenticity wins the algorithm game Read More »
