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Artificial Intelligence

Explore our curated collection of Artificial Intelligence resources tailored for tourism operators and organisations. From actionable insights to innovative tools, discover how AI can enhance customer experiences, streamline operations, and drive business growth. Whether you’re just starting with AI or looking to deepen your understanding, you’ll find guides, case studies, and best practices designed to empower your journey into smarter tourism solutions.

Save hours each month! Learn how to use Canva and AI to bulk create on-brand tourism social media posts using reviews, FAQs, and more.
Tourism Tech Session: Topic - how to write excellent tourism FAQs and set them up on your website to be found by AI search.
Learn how to build smart FAQs that boost bookings and get found in AI search using GEO, schema markup, and real questions from your visitors.
FAQs - every tourism website's superhero.
Smart FAQs help your tourism business get found in AI search, build trust and boost bookings. Here’s how to write them right.
Featuer image of our AI Spoofs, Scams & Scares Podcast Episode
How AI is Supercharging Scams and What Tourism Businesses Must Do to Stay Safe
Fab doing a live demonstration of AI searches
Learn how to make your tourism website discoverable in AI search tools like ChatGPT and Google’s AI Overview using GEO, schema, blogs, and smart SEO.
A screenshot of Google's SGE showing the Top Pics highlighted in a Google-branded box
Learn what Google SGE's AI Snapshot Cards (Top Picks) are, why they matter for tourism marketing, and how to get your business featured in these coveted AI results.
Attention Tourism Organisations - From content to structure, your website must now speak AI. Discover the urgent steps tourism orgs need to stay discoverable and relevant.
AI tools for tourism businesses
Discover AI tools for tourism businesses - from ChatGPT tasks to GEO content tips, Fyxer.ai, and Google Workspace automation.
AI is changing how travellers plan and book. If your tourism business isn’t showing up in ChatGPT, Google AI or Bing Copilot, you’re already behind. Here's what GEO can do.
Titled The State of Artificial Intelligence in Tourism – 2025 Edition, the report is the first of its kind in Australia and captures responses from 90 tourism organisation, including regional tourism operators, councils, visitor centres, and destination marketing organisations (DMOs).
The State of Artificial Intelligence in Tourism 2025 Edition - is a national survey-based report uncovering trends, opportunities, and challenges for tourism operators and destination marketing organisations (DMOs).
AI is reshaping how travellers plan and book their trips — is your tourism business showing up in search? In this episode, we reveal how to optimise your website for AI tools like ChatGPT, Gemini and Bing, with simple tips you can start actioning today.
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