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Artificial Intelligence
Explore our curated collection of Artificial Intelligence resources tailored for tourism operators and organisations. From actionable insights to innovative tools, discover how AI can enhance customer experiences, streamline operations, and drive business growth. Whether you’re just starting with AI or looking to deepen your understanding, you’ll find guides, case studies, and best practices designed to empower your journey into smarter tourism solutions.
Tourism videos made simple: short video is the new TV. In this episode Liz and Fab show operators how to get over their fear of imperfections, use simple tools, and repurpose content without letting AI wash out their real voice. It’s a straight up chat that not only shows you how to create video, but gives you the nudge you need to stop overthinking it and just post the thing.
Google AI Mode is changing how people find and choose tourism businesses. Learn the key differences from AI Overview and how to optimise your presence to be found.
Regional NSW tourism operators are unlocking the power of AI tools like ChatGPT and Canva AI to save time, boost marketing, and stay ahead in a fast-changing industry.
Google’s new AI Mode is changing how travellers plan and book. Instead of clicking through websites, people now get personalised itineraries and recommendations directly in search. DMOs are losing visibility in the inspiration phase, while operators with strong Google Business Profiles are being surfaced at the booking stage. To stay visible, DMOs and operators need AI-ready content, structured data and authentic local storytelling.
Optimise your Google Business Profile for AI and local search. Learn how reviews, categories, photos, and Maps clicks influence visibility and bookings.
Fabienne and Liz unpack how AI is changing the social media game for tourism businesses. They reveal why authentic storytelling, community engagement, and consistency are now the keys to standing out in an AI-driven world.
A guide for tourism businesses: how to use AI more sustainably with practical tips, greener models & conscious choices.
Reddit is showing up in AI search results. Here’s why tourism businesses should pay attention - and how to use Reddit to boost visibility.
Save hours each month! Learn how to use Canva and AI to bulk create on-brand tourism social media posts using reviews, FAQs, and more.
Learn how to build smart FAQs that boost bookings and get found in AI search using GEO, schema markup, and real questions from your visitors.
Smart FAQs help your tourism business get found in AI search, build trust and boost bookings. Here’s how to write them right.
How AI is Supercharging Scams and What Tourism Businesses Must Do to Stay Safe