Artificial Intelligence
Tourism Tribe tracks how AI is reshaping the tourism industry, from AI search visibility and content tools to automation and agentic AI. For a practical overview of where AI stands right now and what to do about it, read the AI in Tourism Playbook for Q2 2026.
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Episode 22: GPT 6 Astra: AI Just Took the Mouse
Read more: Episode 22: GPT 6 Astra: AI Just Took the MouseGPT-6 Astra uses your computer like a staff member. What it means for tourism operators, why Copilot is not enough…
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How to Set Up GPT-6 Astra and the ChatGPT Desktop App for Your Tourism Business
Read more: How to Set Up GPT-6 Astra and the ChatGPT Desktop App for Your Tourism BusinessThis Tourism Tech Session covered GPT-6 Astra, OpenAI’s new autonomous agent model released on 3 September 2026, and what it…
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How to Use ChatGPT for Work to Automate Tasks in Your Tourism Business
Read more: How to Use ChatGPT for Work to Automate Tasks in Your Tourism BusinessFabienne Wintle demonstrated the new ChatGPT for Work desktop app, showing how tourism operators can connect their tools, create reusable…
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How to Connect AI Safely to Your Tourism Business
Read more: How to Connect AI Safely to Your Tourism BusinessThis Tourism Tech Session covered the security foundations every tourism business needs before connecting AI to its systems: the lethal…
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Tourism Marketing Strategy in the AI Era: What’s Changed, What Hasn’t, and Where to Focus
Read more: Tourism Marketing Strategy in the AI Era: What’s Changed, What Hasn’t, and Where to FocusThis Tourism Tech Session revisited marketing strategy fundamentals at a moment when AI has changed how travellers discover businesses, but…
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Episode 21: Google Business Profiles Are Doing Your DMO’s Job Now
Read more: Episode 21: Google Business Profiles Are Doing Your DMO’s Job NowDMOs keep trying to fix their website. Learn why Google Business Profiles now shape AI recommendations, and what to do…
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How to Use AI Image Generation in Your Tourism Business
Read more: How to Use AI Image Generation in Your Tourism BusinessGemini by Google generates lifestyle product shots for your tourism business by reading your brand logo and choosing the right…
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Teach the AI: How Organising Your Business Info Helps Travelers Find You
Read more: Teach the AI: How Organising Your Business Info Helps Travelers Find YouFabienne Wintle walked through the new AI-first Google search landscape and what tourism operators need to do now, from Google…
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Tourism Tech Session Recap: Smarter FAQs for AI Search Visibility and Better Bookings
Read more: Tourism Tech Session Recap: Smarter FAQs for AI Search Visibility and Better BookingsLearn how to build smart FAQs that boost bookings and get found in AI search using GEO, schema markup, and…
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Using AI tools for easier social media
Read more: Using AI tools for easier social mediaLearn how tourism businesses can use ChatGPT, Canva and AI tools to plan social media, create content faster and stay…
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Get Seen by AI (and Real People): What We Covered in Our Latest Tourism Tech Session
Read more: Get Seen by AI (and Real People): What We Covered in Our Latest Tourism Tech SessionLearn how to make your tourism website discoverable in AI search tools like ChatGPT and Google’s AI Overview using GEO,…
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How to Choose and Use ChatGPT, Gemini, and Claude for Your Tourism Business
Read more: How to Choose and Use ChatGPT, Gemini, and Claude for Your Tourism BusinessAt the June 2026 Tourism Tech Session, Fabienne covered the differences between ChatGPT, Gemini, and Claude for small tourism operators:…
