Tourism Tribe product
Digital Champion 101
An interactive online course built for tourism and travel businesses who do not have a digital expert in house but need to transform from small to smart business.
You’re good at what you do. You know your guests, your region and your product. But when it comes to digital marketing, you’re wearing too many hats and none of them fit properly. Digital Champion 101 is designed for tourism operators who don’t have a dedicated digital person and need to get their online presence sorted.
This interactive course takes you through the core digital skills every tourism operator needs. From your website and social media to email, online reviews and search. Each module is practical and built around real tourism businesses, not generic marketing theory.
By the end, you’ll have a clear picture of where your digital presence stands, what to prioritise, and how to make smarter decisions about where you spend your time and budget online. Small business. Smart approach.
What you will achieve
Outcomes
- What strategies, tools and techniques a smart tourism business has in place to get more leads and convert more enquiries into bookings
- The fundamentals of what makes a good website that will take prospects down your trust funnel and convert leads into enquiries and bookings
- Identify your personas & markets and gain a competitive advantage through research, content and psychology
- Social media in 2021 – what works and what doesn’t. You’ll get clarity on activities to focus on.
Inside the course
Lessons in this course
Course Outline
- Digital foundations | fundamentals
- Digital foundations | strategy
- Digital foundations | tactics
- AI | fundamentals
- AI | strategy
- AI | tactics
- Online reputation management | fundamentals
- Online reputation management | strategy
- Online reputation management | tactics
- Website | fundamentalsGet the mindset, team setup and skills right before you touch the site itself. Covers why your website is your digital source of truth and who on your team needs to be involved in keeping it current.
- Website | strategyPlan your website around the two jobs it has to do: rank on Google for what people are searching, and convert visitors into bookings. Covers mobile-first UX, trust-building elements and designing pages around your ideal customer journey.
- Website | tacticsA practical checklist to bring your site up to 2026 standards across mobile, accessibility, AI search and conversion. Work through it to spot quick wins and the bigger jobs worth booking in.
- SEO | fundamentals
- SEO | strategy
- SEO | tactics
- Local search | fundamentals
- Local search | strategy
- Local search | tactics
- Facebook | fundamentals
- Facebook | tactics
- Facebook | strategy
- Instagram | fundamentals
- Instagram | strategy
- Instagram | tactics
- TikTok | fundamentals
- TikTok | strategy
- TikTok | tactics
- Visuals | fundamentals
- Visuals | strategy
- Visuals | tactics
- Canva | fundamentals
- Canva | strategy
- Canva | tactics
Ready to get started?
Purchase now and take the next step for your tourism business.
Add to cart$220.00 inc. GST. 100% satisfaction guarantee.