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Facebook for your tourism business is not just a sideshow for your product these days, it is an absolute necessity. Harnessing the tools available on Facebook today can be challenging and confusing for any business owner, let alone learning how to create engaging content that will convert your followers to your website then onwards to purchase your product.

In this central repository you’ll find all the information you need to improve your usage of Facebook for your tourism business.

The Facebook hub covers the essential knowledge required to ensure your Facebook planning and content management represents your brand in a professional and engaging way.

This combination of the Facebook tutorials takes you on a journey through the practical steps of creating a Facebook Business page that includes topics such as content, posting tools, guidelines for sharing, tips for increasing your followers, encouraging recommendations & reviews and product advertising.

If you think your Facebook business page could be improved then this is the module for you.

Live Workshops on Facebook Training

Deep dive interactive training course (online) about Facebook. Register here (live course and/or recordings)

  Must reads about Facebook for Tourism

Assess your level of Facebook readiness

  • Take this 10-min Facebook assessment to check your Facebook presence and receive a PDF report with your results and tips to improve.

Webinars to help you improve your Tourism business’s Facebook presence

Facebook training – transcripts and video recordings November 9, 2018- This article provides transcripts and recording of the Facebook Live Immersion Month that took place in November 2018
2018 Facebook Changes – Webinar January 29, 2018- This is the recorded webinar of Tourism Tribe's expert discussion on the 2018 Facebook changes
Tourism Tribe Logo Making the most of the digital world – A webinar for Hosted Accommodation Australia February 6, 2017- In this one hour presentation, Liz Ward explains the customer online journey and how you can benefit from by relevant digital strategies


Tutorials are premium content and are available to Tourism Tribe members only.

Supporting resources

Support forums

The below questions and answers have been asked on our support forums by fellow tourism operators about Facebook.

Our Tourism Tribe Forum support is only available to members. Please join or log in to view the support forum topics and replies. Alternatively, you can subscribe to our Facebook Community for Tourism Operators, you will find it on https://www.facebook.com/groups/tourismhelp.

Post a question

Tourism Tribe members only can ask questions on the Tourism Tribe Support Forums. Please log in or join Tourism Tribe.

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About fabienne

AvatarFabienne Wintle is Chief Digital Strategist and is an advocate for digital self-sufficiency, having empowered thousands of small businesses with the knowledge and tools required to make a living from tourism. Her special blend of digital know-how, tourism knowledge, coaching skills and a natural gift for communication make her a sought-after consultant, workshop facilitator and speaker.
She lives on Australia's Southern Great Barrier Reef in Agnes Water, Queensland where she volunteers her time to help local businesses use the internet.

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