Blog
Practical tips, smart AI tools, and digital strategies to help tourism operators save time, get found online, and grow their business.
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ChatGPT Tried to Replace Your Booking Engine. It Failed.
Read more: ChatGPT Tried to Replace Your Booking Engine. It Failed.Description: OpenAI killed Instant Checkout for travel. Here is what that means for tourism operators and why your website matters…
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Schema Markup for Tourism: What Google Knows About Your Business (and What It Doesn’t)
Read more: Schema Markup for Tourism: What Google Knows About Your Business (and What It Doesn’t)Schema markup is the barcode for your website. We audited 30 Australian tourism businesses and found most had zero structured…
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How to create a tourism marketing plan and social media content easily using AI
Read more: How to create a tourism marketing plan and social media content easily using AILearn how tourism businesses can use ChatGPT and AI prompts to quickly create a marketing plan, USP, key messages and…
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Introducing TourismTribe.AI: Built for Tourism Operators
Read more: Introducing TourismTribe.AI: Built for Tourism OperatorsTourismTribe.AI is a new suite of AI tools built specifically for tourism operators and DMOs. Here’s what it is, what’s…
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AI Search and Destination Discovery: 15 FAQs for DMOs
Read more: AI Search and Destination Discovery: 15 FAQs for DMOsTravellers are asking AI to plan their trips instead of browsing destination websites. What does that mean for DMOs and…
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Stop Treating Social Media Like a Brochure (It’s a Conversation)
Read more: Stop Treating Social Media Like a Brochure (It’s a Conversation)You know why you hate posting on social media? Because you’re trying to make it look like a tourism brochure…
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Episode 17 – From AI Brains to Digital Doers
Read more: Episode 17 – From AI Brains to Digital DoersIn 2026, the AI landscape has shifted from Large Language Models to functional AI Agents. Liz and Fab explain how…
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Using AI tools for easier social media
Read more: Using AI tools for easier social mediaLearn how tourism businesses can use ChatGPT, Canva and AI tools to plan social media, create content faster and stay…
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AI Tools for Tourism Operators: What to Use and How to Start
Read more: AI Tools for Tourism Operators: What to Use and How to StartA practical guide to AI tools for tourism operators. What ChatGPT, Gemini, and Canva can do for your business, and…
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Is Your Tourism Business Crisis-Ready? 7 Digital Essentials to Prepare Before the Next Disaster
Read more: Is Your Tourism Business Crisis-Ready? 7 Digital Essentials to Prepare Before the Next DisasterLearn the digital foundations tourism businesses need in place before the next crisis to protect bookings and recovery.
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Episode 16 – Stop waiting for perfect and hit record
Read more: Episode 16 – Stop waiting for perfect and hit recordTourism videos made simple: short video is the new TV. In this episode Liz and Fab show operators how to…
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Tourism Tech Session Recap: Introduction to Google AI Mode and practical ways to get found in Google’s AI-driven results
Read more: Tourism Tech Session Recap: Introduction to Google AI Mode and practical ways to get found in Google’s AI-driven resultsGoogle AI Mode is changing how people find and choose tourism businesses. Learn the key differences from AI Overview and…