AI Digital Health Check
Find out exactly what to change to get mentioned and cited more often with our AI Digital Health Check. We go through your online presence one check at a time, and every opportunity we find comes back with the fix.
Full assessment
$330
One-off, inc. GST
Money back if it does not help your business
Save $55 on booking them together.
3,400+ health checks delivered
Built for tourism
Australian owned
Compared with a free scan
Free scanners are a useful first look and we build one ourselves. The first two limits below are structural and they apply to every free scanner, ours included. The last two are choices some vendors make and we do not.
01
Most tools branded "AI readiness" run rule-based checks over your website and your Google data. In the ones we have pulled apart, typically one step in six involves a language model at all, and none of them put a question to ChatGPT, Gemini or Perplexity and read the answer. So the score describes your website. It cannot tell you whether an assistant recommends you, which is the only result that pays.
02
Free scanners read raw HTML. If your site renders its content with JavaScript, the scanner sees an empty page. We ran one popular free checker against a major Sydney operator with 6,400 reviews. It returned zero out of seventy-five for structured data and zero out of eighty for content. The data was all there. The scanner could not see it, and a small operator with 311 reviews outscored them on both. We render pages before reading them, so you are marked on your business rather than your tech stack.
03
When the report exists to sell the fix, the bands sit where they need to sit. In that same teardown, a 6,400-review icon and a 311-review small operator landed on the identical verdict: "Needs Improvement". Our grade bands are published and we apply them as written. A is 85 and above, B is 70 to 84, C is 55 to 69, D is 40 to 54, F is under 40. If you are doing well we say so, and we show you every check you passed.
04
Some free audits exist to sign you up to a monthly subscription. The one we examined assembles a pre-filled account while it scores you, picks your plan tier from your review count, and scores hardest on the exact service the company sells. Here you pay $330 once, the report is yours, and there is no plan attached to it.
| A free AI scan | The AI Digital Health Check | |
|---|---|---|
| Reads | Your website and public Google data | Website, Google Business Profile, Google Search and Maps, TripAdvisor, and four AI engines |
| Asks an AI | No | Five traveller questions across ChatGPT, Gemini, Perplexity and Google AI Overviews, quoted in full |
| Checks | Six scored dimensions | An average of 71 checks per business, from a library of 125, plus sector packs for around 15 business types |
| JS-built sites | Often score zero | Rendered before reading |
| The advice | Mapped to the vendor's own features | A library written by our strategists, matched to your findings |
| Repeatable | Re-runs live, so results drift | Deterministic. Same business, same score |
| Cost | Free, then a monthly plan | $330 once |
Our free one
Pocket Rocket checks the website slice and says exactly that. It is a genuine first look and it is honest about what it covers. It is the front door to this, not a smaller version of it.
Why this matters
The chain is short. A traveller asks ChatGPT or Gemini where to stay in your town. It gives them three or four names. They book from that list.
If you are not on the list, you were never in the running.
You cannot buy your way onto that list. There is no ad slot inside a recommendation. The only way in is to be easier for the AI to find, understand and trust than the operator down the road. Those are the things we check, and they are all in your control.
15%
of travel research now runs through AI tools, up from 6% in late 2023.
36%
Ordinary Google search has dropped from 51% to 36% in twelve months.
$0
What you can pay to appear in an AI recommendation. It cannot be bought.
Source: Phocuswright, Search Slips AI Surges, 2H25 and 1H26, US travellers
The part most reports skip
Our report does not just give you a score. Open any opportunity and you get four things: what we found on your business, what good looks like, a prompt you can paste into ChatGPT to fix it, and a full written guide. You get that for every opportunity, ranked with the highest-value fix at the top.
1. What we found
Your tours share one page and none of them carry a price. Assistants routinely filter recommendations by budget, so when a traveller asks for something under $150 you are not in the shortlist. Six of the eleven operators in your region publish theirs.
2. What good looks like
Every experience has its own page with a price on it, either a fixed rate or a clear "from" price, so an assistant can answer a budget question with your name in it.
4. And the full guide
Where to add prices, how to handle seasonal rates and "from" pricing, and what to do if you sell through an agent at a different rate.
3. A prompt you can paste into ChatGPT
Here is the current copy from my tours page: [paste your page here]. Rewrite it as a separate page for each tour. For each one include the tour name, how long it runs, departure time and meeting point, price per adult and per child, what is included, what to bring, and the cancellation policy. Write in plain Australian English, short sentences, no marketing adjectives. Where you do not have the information, mark it [NEED] so I can fill it in.
Use it yourself, or hand it to whoever looks after your site. When you want the whole report turned into a plan, a Tourism Tribe strategist will sit down and do that with you.
Your report
Your score, then every check we ran as a single map. Teal where you are strong, coral where there is an opportunity, brighter where it matters more. It is a private web page, not a PDF you lose in your downloads folder.
Below is a real assessment. The overview first, then the map with one finding opened up.
What we check, and how
Every check in our library sits under one of these, and each question carries a weight in your score. This is the whole method.
Discoverability, 35% of your score
Whether an AI can reach you at all. Your Google Business Profile, your category, your structured data (the machine-readable summary of who you are and what you sell), and whether your name, address and phone agree everywhere they appear.
How we check it
We read your Google listing field by field against Google's own category list, fetch your pages the way a crawler does to see whether they return real text, parse whatever structured data you have, check your robots file for AI crawlers you have blocked by accident, and compare your contact details across every source we find.
Comprehension, 25% of your score
Whether an AI can work out what you actually sell, and describe it to a traveller. Product pages, prices, hours, what is included, parking and access, FAQs.
How we check it
We crawl your key pages and read them the way an assistant does, then test whether each answer a traveller needs is actually on the page. We also measure how much of your copy is fact and how much is adjective, because an AI can repeat "two hours, departs 7am from the marina" and cannot do anything with "stunning".
Credibility, 25% of your score
Whether you look like a safe recommendation. Review volume, rating and recency, whether you reply, and whether your signals agree with each other.
How we check it
We pull your full Google and TripAdvisor review history, including owner responses, and score volume, rating, how recent the last one is, and your reply rate. We check your ratings agree across platforms, because a gap between them reads as a risk to an assistant.
Conversion, 15% of your score
Whether a traveller who has been sent to you can finish the job. Availability, a booking path that works, and contact details that do something when tapped.
How we check it
We follow your booking path from the listing through to checkout on a phone as well as a desktop, test whether availability is visible without contacting you, submit your enquiry form, and check your phone number and email actually work as links.
Where we look
One check at a time, across four places.
Your website
Every page we could reach
Google Business Profile
Photos, hours, posts, reviews
TripAdvisor
Ratings and your replies
Google Maps
Who comes up near you
Then we ask three AI assistants the questions your customers ask, plus Google's own AI Overviews, to see whether you come up at all.
ChatGPT
Perplexity
Gemini
Google AI Overviews
If something sits behind a booking widget, a login or a page that is hard to reach, we may not find it. Neither will AI.
Also included: the AI Visibility Test
This is your starting point, not the advice. We work out the five questions a traveller would really type when looking for a business like yours in your area, ask them live to ChatGPT, Gemini, Perplexity and Google's AI Overviews, and record every answer so you can measure against it later.
You could ask one of these questions yourself in five minutes. What the answer will not tell you is which of the seventy-odd things behind it caused the result, or what to change. That is what the rest of the report does.
Named in 80% of answers, cited in only 33%. That gap is where the money goes. One tour operator we assessed was named in 93% of answers but cited in only 27%. The AI knew them perfectly well. It just sent every traveller to a booking site that takes a commission, instead of their own booking page.
The AI Visibility Test sits beside your score, never inside it. AI answers change day to day, so we keep them out of the number. Run the score twice on a business that has not changed and you get the same result both times.
Why us
Tourism Tribe has been assessing tourism operators since 2019. Thousands of businesses, across every state, through council programs, tourism bodies and directly.
That history is the product. The advice in your report is not generated on the spot. It is a library of fixes written by our digital strategists over years of doing this by hand, and the assessment matches your specific failures to the specific advice that resolves them, filled in with your real data.
We also know what average looks like, because we have measured it. Across more than 2,000 assessments the average small business scored 32.2%, and only 21.1% had an optimised Google Business Profile. When your report says you are behind, we can tell you behind what.
"An honest and raw review of my business, website and social platforms. One of the most useful programs I have been able to participate in."
Michael Aveson, Grape Explorations Australia
1770 Liquid Adventures scored around 80 on 10 May. By 7 July they were at 85. By the report you've been looking at throughout this page, they were at 95, grade A, on 22 August. Three months, roughly fifteen points, shared with permission from Janina.
What we need from you
Your business name. Your town. No passwords, no admin access to your website, no adding us as a manager on your Google profile.
We do it this way on purpose. If you hand us your web address, we are no longer testing whether you can be found. So we start with nothing and go looking, the same way a traveller's AI does. If we have trouble finding you, that is a result worth knowing.
01
Order online
Name and town. Under a minute.
02
The agent goes to work
It finds you, confirms it has the right business, runs every check that applies to you, and asks the AI assistants about you.
03
Your report link arrives the same day
Open it on your phone and start at the top. Most operators clear their top 3 in under an hour, most of it copy-pasting the prompts we already wrote.
What you get
Every finding, with its fix written out
$275
The substance of the report. For each opportunity: what we checked, what we found on your business, why it costs you bookings, and the full guide to fixing it. Written by our strategists, not generated on the spot.
A paste-ready prompt for every fix
$180
Each opportunity comes with a prompt built for your business that you can paste straight into ChatGPT. Do it yourself in minutes, or hand it to whoever looks after your site.
Ranked so you know what to do first
$120
Ordered by how much each fix lifts your score, so the highest-value work is at the top and nothing is buried.
The assessment itself
$150
An average of 71 checks on your business, drawn from a library of 125. Every check a trained assessor used to run by hand, plus the AI-era ones that did not exist two years ago. Scored out of 100 with a grade.
Checks built for your kind of business
$95
A winery gets asked about tasting prices and bus-tour policy. A tour operator gets asked about pick-up points and what to bring. Around 15 sector packs, matched to you automatically.
The AI Visibility Test
$150
Five traveller questions asked live to ChatGPT, Gemini, Perplexity and Google AI Overviews, with every answer quoted back to you as your starting benchmark.
Your interactive report
$80
A private link to a live page rather than a PDF. Every check is a cell you can click, re-cut the whole report by what to fix first or by where you would fix it, and send it to whoever looks after your site.
Evidence on every finding
$60
Every result shows the thing we actually saw. No score you cannot trace back to something real.
$1,110 separately
Your price today: $330 inc GST
Same day delivery. Money back if it does not help your business.
A Tourism Tribe strategist turns your report into a plan. Save $55 on booking them together.
The guarantee
Order the AI Health Check. Read your report. If it does not help your business, email us and we will refund you in full.
What that means in practice: if it does not show you something worth acting on, it did not help. No form, and no conditions about how much of it you implemented.
We can offer that because we have run this on hundreds of tourism businesses and we have not yet found one with nothing to fix.
Fit
Questions
The assessment is automated. The advice is not.
Everything in your report comes from an advice library written by our digital strategists over years of running these by hand. The system finds your specific problems and matches them to the specific human-written fix, filled in with your real data. It never invents the substance of the advice.
What automation buys you is scale and consistency. Every business gets every check that applies to it, not the subset an assessor had time for. Your score is repeatable, so a re-run in six months is a genuine comparison rather than a different person’s opinion. And you get it the same day instead of next week. If you want a human in the loop, that is the GEO Assessment.
Run one, by all means. The section further up this page sets out what a free scan can and cannot tell you. Our own free tool, Pocket Rocket, covers the website slice and says so, and it is a good place to start if you are not ready for this.
No. We only use information that is publicly visible, which is the same information a traveller’s AI has. That is deliberate. Anything we can only see by logging in is not something an AI can see either, so it does not belong in this assessment.
We check before we score. The system compares name, location, domain and trading status, and how far ahead the top candidate sits from the second. If it is not confident it has the right business it stops, and a person sorts it out before anything is produced. It will not quietly assess the pub down the road and send you the bill.
One business per Health Check. If you run several properties or brands, each needs its own, because each has its own Google profile, its own reviews and its own AI visibility.
Every finding comes with written instructions. If you want help implementing, add a coaching session or look at the GEO Assessment.
Yes, and this is where the repeatable score earns its keep. Fix the top three, run it again, and you get a genuine before and after on the same measure. Many operators do this at six-month intervals.
No. It is a private link. Only you and whoever you send it to can open it.
Yes. The old health check assessed how your digital presence performed for people. This assesses how it performs for the AI systems that now sit between you and those people. Around a third of the checks did not exist when your last one was run.
Right now an AI is answering questions about your region for people who have never heard of you, and it is naming somebody. Two fields and a few hours from now you will have every opportunity we found, ranked, each one written up with a prompt you can paste straight into ChatGPT.
Same day delivery. Money back if it does not help your business.