Digital Direction Plan
Your digital strategist, in your corner
The consulting side of Tourism Tribe. Direct access to our team, quarterly strategy sessions on your business, and monthly monitoring that keeps everything on track. For operators who want guidance, not just courses.
What is the Digital Direction Plan?
Tourism Tribe membership gives you the training, the tools, and the community. The Digital Direction Plan gives you us. Directly. Looking at your business, your numbers, your gaps.
Think of it as having a digital strategist on your team without hiring one. We know your website, your analytics, your search performance, and your AI visibility. When something changes in the landscape, we tell you what it means for you specifically and what to do about it.
This isn’t a course you work through. It’s an ongoing conversation about your digital presence, with people who understand it.
How it works
We start by understanding where you stand. Then we meet regularly to make sure you always know what matters and what to do next.
Week 1-3
Baseline audit
We get to know your digital foundations inside and out:
- Email authentication (SPF, DKIM)
- Analytics and tracking setup
- Google Search Console health
- AI visibility and schema signals
- Social media presence review
- Credentials and system access
Week 4
Your first strategy session
We sit down together and build your Digital Roadmap. Not a template. A prioritised plan based on your business, your goals, and where the real opportunities are right now.
Monthly
We keep watch
Between sessions, we monitor your website health, search performance, and AI visibility. If something shifts or breaks, you hear from us. You don’t need to check. We’re already looking.
Quarterly
We meet
This is the heart of the plan. Four times a year, we sit down with you, review your roadmap, look at what’s changed in your market and in search and AI, measure your progress, and set clear priorities for the next quarter. You leave knowing exactly what to focus on.
Who is the Digital Direction Plan for?
You’re a Tourism Tribe member (or you’re ready to become one) and you want more than training. You want someone who knows your business, watches your digital presence, and tells you what to do next.
Most operators don’t have a digital strategist on their team. This plan fills that gap. It works regardless of your platform. WordPress, Squarespace, Wix, Shopify. The principles are the same.
You don’t need to be technical. You just need to want someone paying attention to your business, not just the industry.
Simple, transparent pricing
Digital Direction Plan
From $170/month
Your strategist, your roadmap, your monitoring
- Baseline digital audit
- Quarterly strategy sessions
- Monthly performance monitoring
- Clear digital roadmap
- Premium plugin licences included
Add a monthly retainer
From $480/month
For 2+ hours of hands-on implementation
- Website content updates
- SEO and AI visibility work
- Technical troubleshooting
- New features and landing pages
- Guided by your Digital Direction priorities
What the retainer covers
The Digital Direction Plan gives you the strategy and the roadmap. If you want us to roll up our sleeves and do some of the work too, add a Monthly Retainer.
- Website content updates and improvements
- SEO and AI visibility work
- Technical troubleshooting and plugin maintenance
- Social media integration or campaign setup
- Analytics and tracking adjustments
- New features, landing pages, or lead-generation tools
Whether you want strategy, implementation, or both, we’ll find the right balance for your business.
Ready to take direction?
Book a free consultation. We’ll look at where your digital presence stands and whether the Digital Direction Plan is the right fit.