Digital Champion 101

An interactive course for tourism operators ready to go from small business to smart business, without needing a digital expert in house.

33 Lessons
Self Paced
Lifetime access

You’re good at what you do. You know your guests, your region and your product. But when it comes to digital marketing, you’re wearing too many hats and none of them fit properly. Digital Champion 101 is designed for tourism operators who don’t have a dedicated digital person and need to get their online presence sorted.

This interactive course takes you through the core digital skills every tourism operator needs. From your website and social media to email, online reviews and search. Each module is practical and built around real tourism businesses, not generic marketing theory.

By the end, you’ll have a clear picture of where your digital presence stands, what to prioritise, and how to make smarter decisions about where you spend your time and budget online. Small business. Smart approach.

Course Content

Week 1 | Digital Fundamentals & AI
Digital foundations | fundamentals
Digital foundations | strategy
Digital foundations | tactics
AI | fundamentals
AI | strategy
AI | tactics
Week 2 | Online reputation
Online reputation management | fundamentals
Online reputation management | strategy
Online reputation management | tactics
Week 3 | Website
Website | fundamentals
Website | strategy
Website | tactics
Week 4 | SEO & Local Search
SEO | fundamentals
SEO | strategy
SEO | tactics
Local search | fundamentals
Local search | strategy
Local search | tactics
Week 5 | Socials
Facebook | fundamentals
Facebook | tactics
Facebook | strategy
Instagram | fundamentals
Instagram | strategy
Instagram | tactics
TikTok | fundamentals
TikTok | strategy
TikTok | tactics
Week 6 | Visuals & Canva
Visuals | fundamentals
Visuals | strategy
Visuals | tactics
Canva | fundamentals
Canva | strategy
Canva | tactics