Courses
Purchase our courses individually or access them through your Digital Academy membership.
We have designed a simple learning pathway which consists of 3 levels to ensure your marketing is the best it can be.
The Introduction course is your starting point to ensure you progress smoothly.
Specifically designed to provide you with a strong foundation in digital skills and knowledge, the essential courses will set you on the right path for growth.
Building on the foundation of the essentials level, these growth-focused courses delve deeper into specific areas of digital marketing.
Specialist courses will equip you to employ digital technologies and techniques to tackle specialised opportunities through expert-led initiatives, case studies, and real-world examples.
🎬 Introduction
Our introductory course will take you through how to make the most of our Digital Academy membership.
🥇 Essentials courses
These are the absolute foundations you must have in place to bring your key marketing assets to a best-practice level. Each one of these courses is super practical, with plenty of examples and can be completed in less than half a day.
Through foundational digital practices and techniques, knowledge of digital marketing strategy, and guidance on how to navigate your digital course material, your essentials courses make for an excellent place to get started.
Make your website the best it can be
By Fabienne W
core, Essentials, qbr
Mastering TikTok for Tourism
By Fabienne W
core, Essentials
Search Engine Optimisation (SEO)
By Fabienne W
core, Essentials, qbr
Local Search & Google Business Profile
By Fabienne W
core, Essentials, qbr
Online Reputation Management
By Fabienne W
core, Essentials, qbr
Make Facebook Work for your Business
By Fabienne W
core, Essentials
Make Instagram work for your business
By Hannah C
core, Essentials
How to Maximise Your ATDW Profile (Australia only)
By Fabienne W
core, Essentials
Digital Champion 101
By Fabienne W
Essentials
🥈 Growth courses
Academy growth courses provide the opportunity to delve into, and to develop a full understanding of specific areas of digital marketing strategy. With a focus on practical application and hands-on experience, you will gain the confidence and competence to use digital tools and techniques in your business. Coupled to interactive activities like our small group coaching sessions and access to expert support and advice, the growth-level courses will equip you with the skills and knowledge needed to advance your digital journey.
Make AI work for your business
By Fabienne W
core, Growth
Mastering Blogging
By Fabienne W
core, Growth
Video Marketing
By Fabienne W
core, FTP1, Growth
Live Chat and Facebook Messenger
By Fabienne W
core, Growth
Create Effective Facebook Ads
By Hannah C
core, Growth
Images and video
By Fabienne W
core, Growth
Work smarter not harder
By Fabienne W
core, Growth
Google Analytics
By Hannah C
core, Growth, qbr
Email marketing automation basics
By Fabienne W
core, FTP1, Growth
Creating a successful business plan
By Fabienne W
core, Growth
Sales-led digital marketing strategy
By Janina Speck
core, Growth
Digital Champion 202
By Fabienne W
Growth
🥉 Specialist courses
The courses at this level emphasise knowledge and skills required to advance small tourism business leaders’ confidence and practices in a particular subjects, such as data analytics, accessibility, grant writing, sustainability, and many other topics. In addition, you can supported to apply what you learn thanks to member engagement initiatives and interactive activities, like small-group coaching sessions, as well as access to professional support and advice.
Online booking systems
By Fabienne W
core, Specialist
Successful Grant Funding
By Hannah C
core, Specialist
Cash flow management
By Julia Retson
core, Specialist
AI Fast-track
Prerequisite: You will need to be able to edit your website, access your website domain name to verify your email marketing program, create a form, resize images, upload video.
Our AI Fast-track program focuses on 3 topics: AI, Email marketing automation and video.
The program consists of 3 live workshops, 8 group support calls and plenty of help in between.
Lead generation fast-track tangible outcomes
By the end of this fast-track program, the goal is to have a lead magnet live on your website automatically capturing leads. This includes:
- an opt-in form visible on your website
- an email marketing automation that automatically delivers your lead magnet and nurtures cold leads
The image below shows a step by step process to get a bare bones lead magnet live in the shortest amount of time. Once your lead magnet is live and capturing leads automatically, it also outlines follow up steps to complete to make your lead magnet and delivery automation top notch.
Revenue Generation Fast-track
Prerequisite: You will need to gain admin access to your website, Google Analytics 4 and Search console to setup and connect your GA4 account.
Our Revenue Generation Fast-track program focuses on setting up your Google Analytics 4 properly with all the must have reports, connecting it to all the right places and teaching you how to read the reports to gain insights on your next best move.The program consists of 3 live workshops, 8 group support calls and plenty of help in between.
Revenue Generation Fast-track (Spring) Dates
Your Fast-track program starts on 13th September.
- 13th Sept 12-1.30pm QLD time – Workshop 1: Connecting the dots: Configuring GA4 to track sales and lead (video recording)
- 11th Oct 12-1.30pm QLD time – Workshop 2: Clicks to Conversions: Understanding the GA4 reports
- 8 Nov, 12-1.30pm QLD time – Workshop 3: Metrics to Magic: Taking data-driven marketing action
- Plus the support group calls for which you need to register separately here
Prerequisites: there is homework to do prior to each workshop, please check under each section.
Replay our Quick Win webinars
Latest course updates
Last updated on 27 July, 2023
Last updated on 11 August, 2023
Last updated on 30 August, 2023
Email marketing automation basics
Latest update:
- A full update of the email marketing automation course, featuring new fundamentals, strategy, and topic lessons.
- Learn about the value ladder concept, tips on how to grow your email list, and tactics for engaging subscribers.
- Access actionable content to help you set up, configure, and optimise your email marketing automation system.
- Comprehensive lesson covering system setup, contact importing, and creating an automation sequence.
Last updated on 10 August, 2023
Make AI work for your business
Latest update:
- Introducing an exciting new course on Artificial Intelligence (AI) with easily digestible course content and key learning pathways.
- Learn AI fundamentals, strategy, and tactics for successful implementation.
- Develop practical steps and utilise AI tools like ChatGPT to create content for lead magnets and marketing comms.
Last updated on 12 April, 2023
Search Engine Optimisation (SEO)
Latest update:
A full update of the SEO course, including a non-techie way to find out how to craft content that showcases you as an authority in what you do an addition of a workbook.
Last updated on 27 January, 2023
How to Maximise Your ATDW Profile (Australia only)
Latest update:
- Further expansion of ‘Editing to your ATDW listing’ topic including how to write an effective ATDW description, adding a deal and live chat.
- New topic called ‘Enhancing your ATDW listing with images and video’ includes best-practice examples of how to make your listing stand out.
- Further expansion of ‘Connecting your listing to Google Business Profile’ including detailed instructions on how to submit a listing for review, accessing the “stats” and “account” sections; alongside the 4-step process to linking your profiles together.
- New topic called ‘ATDW checklist’ to assist in critically assessing and implementing key recommendations and best business practices to your ATDW profile.
- New lesson called ‘ATDW action plan’. This includes a downloadable template to remind you of what you need to do periodically to ensure your ATDW profile is working to increase visibility and brand awareness.
Last updated on 27 January, 2023
Make Facebook Work for your Business
Latest update:
- Our new course structure breaks down the content into easily digestible sections including Facebook fundamentals, strategy, tactics, and action plan lessons to ensure users are able to successfully progress through the learning and skills development phase of Facebook marketing and are able to develop practical and repeatable steps for real-world application.
- New topic called ‘Overview of social media platforms’. This topic outlines the differences between each social media platform and how this information can be used to inform your social media strategy.
- New topic called ‘Defining your social media plan’. This topic will ensure your approach to Facebook isn’t viewed as a singular marketing activity but is considered a holistic role in your marketing and business plan.
- New topic called ‘The 5C strategy framework’. This topic will guide you in developing an effective social media plan that aligns, simplifies, and complements your business’s overall digital marketing strategy.
- New topic called ‘Understanding Facebook’s algorithm’. This topic details the various factors Facebook uses to determine how your content appears in your user’s feed as this will help your chances of being prioritised in Facebook’s algorithm.
- New topic called ‘Outsourcing social media’. This topic will help you determine whether outsourcing is the right choice for your business and provide detailed steps you must take when engaging external experts.
- New topic called Facebook checklist’. This topic helps you identify areas of your Facebook Page that can be enhanced using our best practice checklist.
- Further expansion of all existing Facebook topics including new data and statistics, best-practice examples, and practical, repeatable action plans.
- New lesson called Facebook action plan’. This includes a downloadable template to remind you of what you need to do periodically to master Facebook marketing in business.
Last updated on 14 August, 2023
Make Instagram work for your business
Latest update:
- Our new course structure breaks down the content into easily digestible sections including Instagram fundamentals, strategy, tactics, and action plan lessons to ensure users are able to successfully progress through the learning and skills development phase of Instagram marketing and are able to develop practical and repeatable steps for real-world application.
- New topic called ‘Overview of social media platforms’. This topic outlines the differences between each social media platform and how this information can be used to inform your social media strategy.
- New topic called ‘Defining your social media plan’. This topic will ensure your approach to Instagram isn’t viewed as a singular marketing activity but is considered as a holistic role in your marketing and business plan.
- New topic called ‘The 5C strategy framework’. This topic will guide you in developing an effective social media plan that aligns, simplifies, and complements your business’s overall digital marketing strategy.
- New topic called ‘Understanding Instagram’s algorithm’. This topic details the implementation of three new techniques that enhance your content and increase your chances of being prioritised in the Instagram algorithm.
- New topic called ‘Outsourcing social media’. This topic will help you determine whether outsourcing is the right choice for your business and provide detailed steps you must take when engaging external experts.
- New topic called ‘Instagram checklist’. This topic helps you identify areas of your Instagram business page that can be enhanced using our best practice checklist.
- Further expansion of all existing Instagram topics including new data and statistics, best-practice examples, and practical, repeatable action plans.
- New lesson called ‘Instagram action plan’. This includes a downloadable template to remind you of what you need to do periodically to master Instagram marketing in business.
Last updated on 10 July, 2023
Make your website the best it can be
Latest update:
- New topic called ‘Website fundamentals that establishes what supports a great website: domain/email but also a great content manager and a reputable web developer.
- Further expansion of ‘Website strategy’ to include lead magnets
- Checklists added to ‘ Website tactics’
- New lesson called ‘Website action plan’ which is a downloadable template to remind you of what you need to do periodically to keep your website the best it can be.
Last updated on 27 January, 2023
Bizkeeper 101
Latest update:
New changes were made to Lesson 2 of the Digital Bizkeeper course on November 7th 2022.
- New topic called ‘The fundamentals of online reputation management’ that aims to provide a quick overview of the theory and how it forms a crucial component in your marketing strategy.
- Further expansion of ‘Entrepreneurial DNA of a customer-centric business’ to include customer-centricity as the underpinning strategy and key case studies.
- Additional information and examples added to ‘Analysing your online reputation’ and ‘Update your offerings with data-driven decisions’ that help with the course handout.
- Further expansion of ‘Enhancing your online reviews’ to include additional proactive tactics and examples for how to best respond and increase your online reviews.
- New topic called ‘Your online presence’ which is the implementation piece of this course and outlines in a best practice checklist how to your new strategy and tactics.
New changes were made to Lesson 1 of the Digital Bizkeeper 101 course on October 27th 2022.
- New quiz called ‘Cyber security assessment’ that aims to provide a quick overview of your cyber security risks.
- New topic called ‘Smart tools that protect your business’. The topic outlines the necessary steps and information businesses need to know in order to protect their online security. Including antivirus software, important browser security settings, cloud-based storage solutions, education on how to scam-proof your business and so much more!
- Further expansion of ‘Smart and safe password management’ to include two-factor authentication, small business case studies and the importance of adding access control to your business accounts.
- Additional information and new tools added to ‘Smart tools that save you time’ which includes identifying broken links on your website, customer services tools and more!
National Experience Content Initiative by Tourism Australia
NECI 101: Getting your video live
By Fabienne W
neci, special program
NECI 202: Capitalising on your assets
By Fabienne W
neci, special program
NECI 303: Content marketing
By Fabienne W
neci, special program
NECI 404: Live training session
By Fabienne W
neci, special program
Favourites
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Bizkeeper 101
By Fabienne W
bizkeeper, other, qbr
Bizkeeper 202
By Hannah C
bizkeeper, other, qbr
'Road to Recovery' Post Disaster Marketing
By Hannah C
other
DCTC Disaster Recovery Marketing
By Hannah C
other
Upskill During Lockdown
By Fabienne W
other
Amp Up Your Marketing Skills
By Hannah C
other
Customer Recovery Program
By Fabienne W
other
SATC - Upskill During Lockdown
By Fabienne W
other
Upskill for Tourism Revival
By Fabienne W
other
Resources and handouts
All / AI / atdw / blog / email marketing / facebook / finance / grants / images and video / instagram / intro / local search / seo / tripadvisor / website
This is a blog post template that will help you structure your blog post.
A one-page cheatsheet designed to help you hire a web professionals, particularly web developer, SEO, social media marketers, graphic designers and photographers).
Google Sheet cash flow template that includes cost of goods sold.
This handout will provide the ChatGPT question prompts for you to create your lead magnet content, opt-in email, and social media posts.
This is a template to create a Crisis Communication and Management Plan for your business
Curated list of grants available to small Australian Businesses
This resource supports Lesson 6 of the Bizkeeper 202 course
A complete guide to creating a social media/digital marketing content strategy that aligns with your overall business goals and objectives.
A sample segmented email database
This handout will support the email marketing automation course and provide ideas for prompts to write the emails of the nurture sequence.
This is a photo/image release form to use in your business
This handout is to be used in conjunction with Tourism Tribe’s ATDW course
This handout is to be used in conjunction with Tourism Tribe’s Bizkeeper 202 and National Experience Content Initiative courses
A marketing calendar and campaign scheduler template in Google Sheets
This resource holds our persona development template and also supports the Marketing strategy course
This handout will support the online booking systems course
This resource holds a SWOT template, best practice responses and exercises that support the course.
A workbook that will help you do the strategic research required to successfully implement a solid SEO strategy.
This handout will help you create goals that are smart, measurable, achievable, relevant, and timely.
Template to assist the creation of a simple structure for social media.
This resource has been designed as a handout for the Website course
