SEO for tourism

Two Google search results side by side showing the difference schema markup makes. Plain blue link versus rich result with star ratings, price, and event dates.

March 9, 2026

Schema Markup for Tourism: What Google Knows About Your Business (and What It Doesn’t)

Schema markup is the barcode for your website. We audited 30 Australian tourism businesses and found most had zero structured data. Here is what each tourism vertical needs and how to fix it.

Our team would like to acknowledge the traditional custodians of Country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past, present and emerging and extend that respect to all Aboriginal and Torres Strait Islander peoples today. We acknowledge that the sharing of knowledge has occurred across the lands and waterways of Australia for many thousands of years. As we continue to share stories and support small tourism businesses we try to listen to the knowledge and practice that has always existed here and consider how we can contribute to the preservation of culture and Country wherever we live and work.