Welcome to the Tribe, Andrea
A bit about me
I’m a strong communicator with a love of languages, an interest in getting messages across and working strategically with my clients. With a diverse skill set and more than 15 years’ experience in marketing, public relations and communications, my main interest is the travel and tourism and medical sectors.
I’m particularly passionate about all things China. A Canadian-born Sinophile, I’ve had a 25 year association with China and Asia, and have been marrying my love of China with my love of travel and tourism in Amplify Me’s Australia China Tourism Connections (澳洲中国旅游链接) business, training and consulting to Australia’s tourism industry to help it better prepare for Chinese visitors.
Since my first extended stay in China in 1988, I developed a passion for the region, and spent seven years working / studying in China and Thailand, where I developed an international joint venture and implemented a change management program prior to immigrating to Australia. As well as a BA from McGill University, I also have an Asian Studies graduate diploma and an Events Management diploma from MEA.
I’m currently Chair of the Lay Advisory Committee of the Royal College of Pathologists of Australasia (RCPA) and on the NSW Council of Women Chiefs of Enterprises International (WCEI). I’m also a strong advocate for the disability sector and regional tourism through my work with Inland NSW Tourism.
I love the intricacy of language and languages, and speak French and Mandarin.
Amplify Me Australia China Tourism Connections specialises in services and solutions that help ‘amplify’ tourism businesses and destinations in their efforts to engage with Chinese visitors.
Our experienced travel and tourism consulting team provides guidance on tailoring products and services, distribution channels, marketing, media and social media, and delivering China Readiness programmes and cross cultural training. We can work with you to develop a strategy to attract and engage with the ‘new Chinese traveller’ that can be progressively implemented as your potential increases.
We work with you to bring out what makes your activity or destination unique, to ensure you deliver an exceptional experience for Chinese visitors, and we help you identify the areas most suited to adapting to Chinese travellers’ needs across the travel lifecycle that brings you the greatest returns for your investment.