Episode 6 – Data-driven DMOs – insights with Lou Clifton
Discover how Lou Clifton of Blue Mountains Tourism uses data to drive tourism success and demonstrate value to stakeholders in this insightful episode of “Untangling Tourism Tech.”
Read moreGoogle Analytics
Understanding what’s working in your tourism business starts with good data—and Google Analytics 4 (GA4) gives you the insights you need. Whether you’re tracking page views, bookings, conversions, or campaign performance, our GA4 guides help you make sense of the numbers and turn them into smarter marketing and business decisions.
From getting started with setup to interpreting reports, customising dashboards, and connecting GA4 with tools like Google Tag Manager, you’ll find practical, tourism-specific tips to make GA4 work for you, not overwhelm you.
Getting your mojo ready to transition to the new Google Analytics
Get ready to transition from Universal Analytics to GA4… you still have time but the transition can be tricky so follow these recommended steps
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