Can’t do the date? No worries! All our courses are recorded and made available to you shortly after.
What you will learn...
Do you actually know how to properly make sense of your Google Analytics reports and actually use the insights to improve your business?
This online course will teach you exactly how to use Google Analytics to track your conversions in order to understand where your bookings are coming from and how to focus your marketing efforts.
In this course, we will help you to understand the functionality of Google Analytics, how to configure your Google Analytics account, how to connect Google to your online booking system, how to set up conversion tracking and how to interpret the data that Google Analytics collects for you.
- What you should be tracking and measuring
- What tools are available to help you track and measure
- Overview of Google Analytics functions
- Tracking return on investment from marketing campaigns
- Connecting your online booking system and your Google Analytics
- Setting up Google e-commerce tracking to be able to see where your bookings are coming from
- Interpreting the results
Monday February 24, 2020 11:00 am
Live workshop #1 – 24th Feb 2020, 11 am (QLD time)
Monday March 2, 2020 12:00 pm
Live workshop #2 – 2nd Mar 2020, 12 pm (QLD time)
Q&A session in live coaching call for Tourism Tribe members*
Thousands of tourism businesses worldwide as well as leading tourism organisations
I will lap up anything Tourism Tribe offers by way of training. Your training is of a very high standard and consistently informative and on-trend for timely information. Thank you to you all.
Cannot speak highly enough of what you all provide .. and more than worth the annual registration fee. You truly deliver value for $$$ !