Google Analytics
Without analytics as a key asset in your marketing assets, you are 'shooting your marketing dollars the dark'
1.5 hours
+ exercises and implementationSelf-paced
with support
Course certificate
upon completion
Suitable from
Beginner levelGoogle Analytics
Without analytics as a key asset in your marketing assets, you are 'shooting your marketing dollars the dark'
1.5 hours
+ exercises and implementationSelf-paced
with support
Course certificate
upon completion
Suitable from
Beginner levelWho is this course for?
Course Outline
- Google Analytics | fundamentalsThis fundamental lesson about Google Analytics will ensure you have everything set up properly in order to start tracking data accurately. It is important that you complete the set-up in one go for data integrity purposes.
- Google Analytics | strategyMost tourism businesses track the wrong metrics without understanding which ones actually lead to bookings. A solid GA4 strategy starts by clearly defining your business goals, website objectives, and the KPIs that measure real outcomes, not vanity stats. Setting measurable, time-bound targets for these KPIs ensures you can make informed marketing decisions that actually grow your business.
- Google Analytics | tacticsOnce your goals and KPIs are set, it’s time to put GA4 to work by tracking the right actions — like brochure downloads, enquiry submissions, and booking starts. Set up conversion events and nd use UTM tracking to properly attribute email and social traffic. These tactical steps turn your data into insight, helping you see which marketing efforts drive real bookings not just clicks.
Course topics
Meet your instructor
Fabienne W
Fabienne Wintle is Chief Digital Strategist and is an advocate for digital self-sufficiency, having empowered thousands of small businesses with the knowledge and tools required to make a living from tourism. Her special blend of digital know-how, tourism knowledge, coaching skills and a natural gift for communication make her a sought-after consultant, workshop facilitator and speaker. She lives on Australia's Southern Great Barrier Reef in Agnes Water, Queensland where she volunteers her time to help local businesses use the internet.
What tourism operators say about our courses
View all our testimonials here.
Testimonial from Mt Nebo Railway Carriage and Chalet
Tourism Tribe are always so very helpful! We are a small accommodation business and find the technology side of things can be a bit daunting. ...
Read More →
Testimonial from Kenilworth Country Cabins
I attended the Step-up your blogging game with AI. This was a great course that will allow us to better engage with our customers/potential customers ...
Read More →
Testimonial from Parramatta Female Factory Friends
Tourism Tribe is a MUST for any business that operates in the Tourism industry in Australia. I learnt so much and it has translated in ...
Read More →
Testimonial from Casstronomy
Thankyou for these great resources that help me fast track my SEO strategy with the right information and guidance. I love the activities that help ...
Read More →
Testimonial from Australian Reptile Park
The Tourism Tribe have been absolutely amazing with helping us improve our business. You can truly see the time and effort they have put into ...
Read More →
Testimonial from Craig’s Place
All of the training was amazing! I was quite amazed with how extensive the course is. A lot of information that just opened my eyes ...
Read More →
Testimonial from Hawkesbury River Charter
Love it, well done and thank you. It feels like you are genuinely helpful and everyone in your team has a generosity of spirit.
Read More →
Testimonial from Valley Outdoors
The AI course has opened doorways to new possibilities and opportunities for our business. We are excited to learn more from Tourism Tribe to support ...
Read More →
Testimonial from Darkes Glenbernie Orchard
This content is not just useful, it is essential. Thanks for the opportunity to really fly with my online presence and capability to improve every ...
Read More →
Testimonial from Darkes Glenbernie Orchard
This content is not just useful, it is essential. Thanks for the opportunity to really fly with my online presence and capability to improve every ...
Read More →
Testimonial from Eromanga Natural History Museum
As usual, any time spent on a Tourism Tribe subject/course is time well spent.
Read More →
Testimonial from Eromanga Natural History Museum
As always tourism tribe has delivered concise information
Read More →
Testimonial from Funtastic Cruises
Very much enjoyed the course and applicable knowledge
Read More →
Testimonial from Walk Darwin Pty Ltd
As a long-term member of Tourism Tribe, I know the training I am signing up to will be succinct, easy to follow, instructional and in ...
Read More →
Testimonial from Early Australian Motor Inn
The videos for each topic were super helpful in helping me wrap my head around the course content and apply it to my business. The ...
Read More →
FAQs
What does each course include?
Each course includes bite-sized lessons written in plain English, practical examples, templates, downloads, and real-world activities tailored to tourism businesses. Many courses also include handouts and bonus resources to help you take action straight away.
Who are the courses designed for?
They’re built for independent tourism businesses who don’t have the time, budget, or in-house expertise to keep up with digital trends. Whether you’re a solo operator or have a small team, you’ll find practical advice you can use immediately.
Who creates the courses?
Our courses are created by industry experts Fabienne Wintle and Liz Ward — both recognised digital strategists with decades of experience in tourism and small business development. They’ve worked directly with thousands of operators and are passionate about making digital skills accessible.
Are the courses up to date?
Yes — we continuously update our courses to reflect the latest changes in technology, consumer behaviour, and best practices. You’ll never be stuck with outdated tactics.
Are these courses used in official tourism programs?
Yes! Our training is delivered as part of digital upskilling programs across Australia, including initiatives by state and local tourism organisations. We’re trusted partners of industry leaders like TEQ, DNSW, and Tourism Australia, helping operators nationwide build sustainable, digital-first businesses.
How long will it take to complete a course?
Most courses take between 1 to 3 hours depending on the topic and how deep you dive into the activities. You can go at your own pace and revisit them any time.
What if I get stuck?
If you’re on a Digital Assistance Plan, help is just a click away — you can reach out via our tourism tech hotline or ask questions during the live fortnightly sessions. We’re here to support you, not just sell you a course.
Is this course included in the Digital Assistance Plans?
Yes — all of our individual courses are included in our Digital Assistance Plans. Instead of purchasing just one course, you can access every course, template, tool, and benefit we offer by joining a plan.
What’s the difference between buying a single course and joining a plan?
Buying a single course gives you access to just that course. But our Digital Assistance Plans give you everything — all current and future courses, our tourism tech hotline, fortnightly live tech sessions, templates, and more — for a better price.
Can I upgrade to a plan after buying a course?
Absolutely. If you decide to join a plan after purchasing a course, we’ll credit your course fee toward your plan — just contact us and we’ll organise it for you.
What kind of support do I get with a Digital Assistance Plan?
You’ll get access to our tourism tech hotline (like roadside assistance for your digital tools), fortnightly live sessions, and tailored advice to help you apply what you’ve learned in your own business.