Live Course

Google Analytics

Starts on Monday February 24, 2020


Tourism Tribe members will access this course free of charge: a coupon will be automatically applied on checkout

Can’t do the date? No worries! All our courses are recorded and made available to you shortly after.

What you will learn...

Do you actually know how to properly make sense of your Google Analytics reports and actually use the insights to improve your business?

This online course will teach you exactly how to use Google Analytics to track your conversions in order to understand where your bookings are coming from and how to focus your marketing efforts.

In this course, we will help you to understand the functionality of Google Analytics, how to configure your Google Analytics account, how to connect Google to your online booking system, how to set up conversion tracking and how to interpret the data that Google Analytics collects for you.

Course topics

  • What you should be tracking and measuring
  • What tools are available to help you track and measure
  • Overview of Google Analytics functions
  • Tracking return on investment from marketing campaigns
  • Connecting your online booking system and your Google Analytics
  • Setting up Google e-commerce tracking to be able to see where your bookings are coming from
  • Interpreting the results


Preliminary lesson

This lesson explains how to check that your Google Analytics account and Google Search Console are set up correctly and connected to your website and provides step by step instructions on how to set it all up if not. You will need to do this before attending the live webinars.

Monday February 24, 2020 11:00 am

Live workshop #1 – 24th Feb 2020, 11 am (QLD time)

The first live workshop will provide an explanation of the Google Analytics tools that will allow you to track and measure your digital marketing efforts. We will also discuss the best way to configure and connect your Google Analytics account to your website.
Monday February 24, 2020 11:00 am

Monday March 2, 2020 12:00 pm

Live workshop #2 – 2nd Mar 2020, 12 pm (QLD time)

The second live workshop will explain the function of Google Search Console and how to use it. We will also dive into a discussion of how to track the return of investment of your marketing activities, including how to measure the success of digital and/or print marketing campaigns.
Monday March 2, 2020 12:00 pm

Q&A session in live coaching call for Tourism Tribe members*

All course attendees are invited to join the live coaching call scheduled for Tuesday the 10th of March at 11 am to ask any follow-up questions about Google Analytics. *This is part of the fortnightly coaching calls available to Tourism Tribe Entrepreneur and Inner Circle members (please use our live chat for more information about these memberships).


Fabienne Wintle

Fabienne (Fabie) is the co-founder and CIO of Tourism Tribe and has developed some of the best performing customer-facing websites and digital coaching programs in the tourism industry. Fabie is a digital strategist who excels in her field of empowering tourism professionals to make the most of digital technology in their business ventures. She is an advocate for digital self-sufficiency within businesses and her hands-on approach has enabled thousands of small and large business owners with the tools and knowledge to make a living from Tourism. Fabienne’s special blend of digital know-how, tourism knowledge, her training and coaching skills, ability to think outside the box and a natural gift for communication make her a sought after consultant, workshop facilitator and speaker in her field.

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