Google Analytics

2 hours 30 minutes

$50.00

Do you actually know how to properly make sense of your Google Analytics reports and actually use the insights to improve your business?

This online course will teach you exactly how to use Google Analytics to track your conversions in order to understand where your bookings are coming from and how to focus your marketing efforts.

In this course, we will help you to understand the functionality of Google Analytics, how to configure your Google Analytics account, how to connect Google to your online booking system, how to set up conversion tracking and how to interpret the data that Google Analytics collects for you.

Course topics

  • What you should be tracking and measuring
  • What tools are available to help you track and measure
  • Overview of Google Analytics functions
  • Tracking return on investment from marketing campaigns
  • Connecting your online booking system and your Google Analytics
  • Setting up Google e-commerce tracking to be able to see where your bookings are coming from
  • Interpreting the results

Curriculum

30 minutes

Tutorial: How to connect Google Analytics to your website

This lesson explains how to check that your Google Analytics account and Google Search Console are set up correctly and connected to your website and provides step by step instructions on how to set it all up if not.
30 minutes

1 hour

Video workshop #1

In the first video in this 2-part workshop series, Fabienne provides an explanation of the Google Analytics tools that will allow you to track and measure your digital marketing efforts. Fabienne also discusses the best way to configure and connect your Google Analytics account to your website.
1 hour

1 hour

Video workshop #2

In the second video in this 2-part workshop series, Fabienne focuses on how to get your booking system connected to Google Analytics and how to set up campaign tracking so that you can measure the success of your marketing campaigns.
1 hour

Guest Presenters

Fabienne Wintle

Fabienne (Fabie) is the co-founder and CIO of Tourism Tribe and has developed some of the best performing customer-facing websites and digital coaching programs in the tourism industry. Fabie is a digital strategist who excels in her field of empowering tourism professionals to make the most of digital technology in their business ventures. She is an advocate for digital self-sufficiency within businesses and her hands-on approach has enabled thousands of small and large business owners with the tools and knowledge to make a living from Tourism. Fabienne’s special blend of digital know-how, tourism knowledge, her training and coaching skills, ability to think outside the box and a natural gift for communication make her a sought after consultant, workshop facilitator and speaker in her field.

Trusted by

Thousands of tourism businesses worldwide as well as leading tourism organisations

Testimonials

I will lap up anything Tourism Tribe offers by way of training. Your training is of a very high standard and consistently informative and on-trend for timely information. Thank you to you all.

Carole McGibbon (Alex Beach Cabins and Tourist Park)

Cannot speak highly enough of what you all provide .. and more than worth the annual registration fee. You truly deliver value for $$$ !

Sue Forrester (The Burrow at Wombat Bend B&B)

Sign up and Start your course today

FAQs

Will i get instant access

Yes, you’ll automatically be sent the link to the course upon payment via credit card and you’ll be able to start learning and implementing your learnings right away

Are there videos in the course?

Our courses are a mix of video and text – depending on each lesson.