Google Analytics

Without analytics as a key asset in your marketing assets, you are 'shooting your marketing dollars the dark'



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Photo of a screen displaying a Google Analytics report


+ exercises and implementation

with support

Course certificate
upon completion

Suitable from

Beginner level
Do you know how to properly make sense of your Google Analytics reports and actually use the insights to improve your business? This course has been structured to teach you:
  • How to configure Google Analytics and Search console
  • How to read the reports and understand the key terms
  • How to track and understand which marketing campaigns and tools provide you with engaged visitors (your ATDW listing, your referrals from your tourism organisations, your referrals from your Google Business Profile, Social Media, Ads etc)
  • How to connect your Booking System and your Lead forms
  • How to interpret the data
  • How to decide what move you should focus on next in your marketing for the greater returns!

Course topics

Course outline


Will I get instant access?

Yes, you’ll automatically be sent the link to the course upon payment via credit card and you’ll be able to start learning and implementing your learnings right away

Are there any videos in the course?

Our courses are a mix of video and text – depending on each lesson. 


Or sign up for the Digital Academy and access all our courses for free.
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