Google Analytics

 

Photo of a screen displaying a Google Analytics report

 

3h

+ exercises and implementation

Self-paced

+ Interactive support

Course certificate

Upon completion

Suitable from

Beginner level

Do you know how to properly make sense of your Google Analytics reports and actually use the insights to improve your business? This online course will teach you exactly how to use Google Analytics to track your conversions in order to understand where your bookings are coming from, and how to focus your marketing efforts.  Without analytics as a key asset in your marketing assets, you are 'shooting in the dark'.  You should not be spending your time and money on marketing unless you can measure the results of your marketing activities, and the origins of your leads and sales, and analytics is the tool you use to do this. In this course, we will help you to understand the functionality of Google Analytics, how to configure your Google Analytics account, how to connect Google to your online booking system, how to set up conversion tracking and how to interpret the data that Google Analytics collects for you.

$55.00

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Course topics

  • How to connect your website to Google Analytics
  • What you should be tracking and measuring
  • What tools are available to help you track and measure
  • Overview of Google Analytics functions
  • Tracking return on investment from marketing campaigns
  • Connecting your online booking system and your Google Analytics
  • Setting up Google e-commerce tracking to be able to see where your bookings are coming from
  • Interpreting the results

Testimonials

“You don’t know what you don’t know’ is never truer than the endlessly morphing world of digital marketing. It has been an honour to receive guidance from Despina Karatzias, who possesses a rare balance of personable emotional intelligence and great business instinct. Thank you.
Linda Franklin_artist
I’m really looking forward to the gains I can already see I’ll make through participating in this program. After 10+ years, to finally have my search console set up and providing valuable keyword insights is empowering. I never thought I’d be so excited about refreshing my website content!
Jetty Road Retreat
I thought Despina was very knowledgeable and passionate about the topics covered. Her real-life experiences and those of others she has helped have given her a great insight and understanding of the real and present risks of different crisis’s that can affect any business. She was able to empower us in a short time and provide us with steps to take to start reviewing our business more effectively to reduce risks.
H&M Productions
A fantastic introduction to the validity of using Tik Tok in our business. Have already commenced applying what I learnt. Thank you very much!
Woodsoak Wines
Molly was incredibly helpful, patient, understanding and supportive. She quickly honed in on where I needed help. I felt heard and somehow she managed to anchor me to where I needed to focus my attention on. An extremely valuable session overall. Thank you Molly!
The French Garden
Love it, well done and thank you. It feels like you are genuinely helpful and everyone in your team has a generosity of spirit.
Hawkesbury River Charter
I will comment further at the end of the course. Despina is brilliant by the way.
Everybody Knows Books
Emily was very helpful and gave special attention to all participants. Her advice has been helpful in applying content scheduling that ensures different content pillars are met.
Coolum Surf Club
Fabienne and Emily are incredibly knowledgeable, their delivery is so clear and easy to follow. Their insight to looking at businesses from a customer’s point of view has allowed me to change my focus and be more strategic in my approach to planning content.
Mildura Airport
Happy to share
Accessible Accommodation

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FAQs

Will i get instant access

Yes, you’ll automatically be sent the link to the course upon payment via credit card and you’ll be able to start learning and implementing your learnings right away

Are there videos in the course?

Our courses are a mix of video and text – depending on each lesson. 

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