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Google Analytics

 

Photo of a screen displaying a Google Analytics report

 

3h

+ exercises and implementation

Self-paced

+ Interactive support

Course certificate

Upon completion

Suitable from

3h level

Do you know how to properly make sense of your Google Analytics reports and actually use the insights to improve your business? This online course will teach you exactly how to use Google Analytics to track your conversions in order to understand where your bookings are coming from and how to focus your marketing efforts. In this course, we will help you to understand the functionality of Google Analytics, how to configure your Google Analytics account, how to connect Google to your online booking system, how to set up conversion tracking and how to interpret the data that Google Analytics collects for you.

 

$55.00

Included in the Digital Academy

Join the Academy

Access this course, all our other courses and get the support you need so you don't have to work out your marketing alone. ​ 

 

Learn more

Course topics

  • How to connect your website to Google Analytics
  • What you should be tracking and measuring
  • What tools are available to help you track and measure
  • Overview of Google Analytics functions
  • Tracking return on investment from marketing campaigns
  • Connecting your online booking system and your Google Analytics
  • Setting up Google e-commerce tracking to be able to see where your bookings are coming from
  • Interpreting the results

Course outline

Course Content

Lessons
Videos

 

Testimonials

Fabienne and Emily are incredibly knowledgeable, their delivery is so clear and easy to follow. Their insight to looking at businesses from a customer’s point of view has allowed me to change my focus and be more strategic in my approach to planning content.
  • Live online workshop
  • Emily Barry, Fabienne Wintle
  • Murray Regional Tourism Digital Champions
Mildura Airport
Happy to share
  • Digital Engagement Health Check ™, Live online workshop
  • Claire McCollum
  • VTIC Digital Coaching Program
Accessible Accommodation
Overall, I have found this a very interesting, and challenging course. This is a positive! I am very much looking forward to gaining a wealth of knowledge and assistance from the Tribe Team.
  • Live online workshop
  • Fabienne Wintle, Molly Dobbins
  • Murray Regional Tourism Digital Champions
Star Hotel Echuca
Thank you Leigh Reading for your patience and delivery in simple language.
  • Live online workshop
  • Leigh Reading
  • VTIC Digital Coaching Program
Morrisons of Glenrowan
Hands down best investment of time and money for my business.
  • Digital Engagement Health Check ™, Live online workshop
  • VTIC Digital Coaching Program
LardAss Butter
Liz and Emily delivered a brilliant workshop that helped many of us with our first barrier of Instagram issues. They easily solved our problems and have provided good ideas to move forward. Love ya work!
  • Live online workshop
  • Emily Barry, Liz Ward
  • Best of Queensland Digital Program
Cockatours
Working with Sam and Tourism Tribe has been a very positive and informative experience. Social media can be a mine field and it was great to have some of the little glitches worked thru, these become such a game-changer when posting….just making it easier. Streamlining the whole process and working through a social media planning guide will ensure a lot more clarity with the messages and images that are posted.
  • ATDW Health Check, Coaching session, Workshop (in a physical location)
  • Sam Ward
  • VTIC Digital Coaching Program
Wild Food Farm and Cafe
Hannah was a most knowledgeable and professional coach who worked earnestly and with a friendly smile to deliver a highly competent end product within a tight time frame. Hannah was a pleasure to work with and is an absolute credit to her company.
  • Coaching session, Live online workshop
  • Hannah Conroy
  • Improve your online presence with Tourism Tribe
Torquay Terrace Bed & Breakfast
The Digital Accelarator and Mentoring Program has enabled us to rapidly improve what we were doing on our website and socials due to the excellent assistance, tutoring and mentoring from the Tourism Tribe Team. In a short space of time we have seen a vast improvement in all of the above, and are now geared up to push ahead and truly accelerate our digital profile to attract new guests from new markets in a more targeted, structured and measured way. A big thank you to the team at Tourism Tribe for enabling us to be a little better every day!
  • ATDW Health Check, Coaching session, Digital Engagement Health Check ™, Small group coaching session, Workshop (in a physical location)
  • Emily Barry
  • Digital Accelerator and Mentoring Program
Deni Golf Resort
This program gave me the kick-start I needed to work on our digital marketing. It explained the importance of and how best to address each aspect of our digital presence, including our website, social media & our business on review platforms. Everything was well presented, clear and encouraging. Our business will definitely benefit from the programs. I highly recommend the team at Tourism Tribe to small businesses, especially those in tourism.
  • Coaching session, Digital Engagement Health Check ™, Live online workshop
  • Liz Ward, Mandy Murray
  • VTIC Digital Coaching Program
The Convent, Daylesford

Sign up and Start your course today

FAQs

Will i get instant access

Yes, you’ll automatically be sent the link to the course upon payment via credit card and you’ll be able to start learning and implementing your learnings right away

Are there videos in the course?

Our courses are a mix of video and text – depending on each lesson. 

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Click here to access our free eCourse and bonuses.
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Our team would like to acknowledge the traditional custodians of Country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past, present and emerging and extend that respect to all Aboriginal and Torres Strait Islander peoples today. We acknowledge that the sharing of knowledge has occurred across the lands and waterways of Australia for many thousands of years. As we continue to share stories and support small tourism businesses we try to listen to the knowledge and practice that has always existed here and consider how we can contribute to the preservation of culture and Country wherever we live and work.

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