Google Analytics

Name: Google Analytics - online training course for tourism operators
Price: 55.00 AUD
Availability: InStock

Without analytics as a key asset in your marketing assets, you are 'shooting your marketing dollars the dark'

Add to cart

$55.00

Or sign up for the Digital Academy and access all our courses for free.

Photo of a screen displaying a Google Analytics report

4h

+ exercises and implementation

Self-paced
with support

Course certificate
upon completion

Suitable from

Beginner level

Do you know how to properly make sense of your Google Analytics reports and actually use the insights to improve your business? This course has been structured to teach you:

How to configure Google Analytics and Search console
How to read the reports and understand the key terms
How to track and understand which marketing campaigns and tools provide you with engaged visitors (your ATDW listing, your referrals from your tourism organisations, your referrals from your Google Business Profile, Social Media, Ads etc)
How to connect your Booking System and your Lead forms
How to interpret the data
How to decide what move you should focus on next in your marketing for the greater returns!

Course topics

Course outline

Course Content

Fast Track Workshop 1

Fundamentals 7 Topics

Lesson Content

0% Complete 0/7 Steps

Work to do prior to Workshop 1

Why bother?

Interface and reporting basics (4 min)

Basic configuration (9 min)

Enhanced configuration (9 min)

Glossary (15 min)

GA4 vs Universal (5 min)

Fast track workshop 2

E-commerce & reporting 3 Topics

Lesson Content

0% Complete 0/3 Steps

Goals, KPIs and Targets (8 min)

Conversion configuration (9 min)

Site search, GMB and email (15 min)

Fast track workshop 3

Decoding digital traffic 2 Topics

Lesson Content

0% Complete 0/2 Steps

Basic questions answered (10 min)

Conversion sources (10 min)

FAQs

Will I get instant access?

Yes, you’ll automatically be sent the link to the course upon payment via credit card and you’ll be able to start learning and implementing your learnings right away

Are there any videos in the course?

Our courses are a mix of video and text – depending on each lesson.

Add to cart

$55.00

Or sign up for the Digital Academy and access all our courses for free.

Google Analytics

Without analytics as a key asset in your marketing assets, you are 'shooting your marketing dollars the dark'

4h

Self-paced
with support

Course certificate
upon completion

Suitable from

Course topics

Course outline

Course Content

FAQs

Free Cheatsheats

Brisbane
Head office

Sydney

Melbourne

Adelaide

Agnes Water

Europe

Google Analytics

Without analytics as a key asset in your marketing assets, you are 'shooting your marketing dollars the dark'

4h

Self-paced with support

Course certificate upon completion

Suitable from

Course topics

Course outline

Course Content

FAQs

Free Cheatsheats

Brisbane Head office

Sydney

Melbourne

Adelaide

Agnes Water

Europe

Self-paced
with support

Course certificate
upon completion

Brisbane
Head office