Blogging is a simple, effective and low-cost marketing tool that is important to drive traffic to your website. Writing great blog posts keeps your website relevant to search engines, increasing the visibility of your business.
This training will provide you with a clear understanding of why blogging is a valuable marketing tool and where to look for article inspiration. You’ll learn how to construct fantastic blog posts with great content and imagery and how to distribute them for maximum exposure with potential customers.
- The value of blogging for tourism businesses?
- How blogging fits into a marketing strategy
- Brainstorming topics relative to your business
- How to write a blog post
- Integrating blog posts into your website
- Your blog and SEO
- Use of images & video
- Distribution: how to use your blog content
Blog post template tool
Expert panel session
Workshop and Q&A on blogging
Thousands of tourism businesses worldwide as well as leading tourism organisations
I particularly liked the examples shared by Claire and Courtney of their work. I spent the afternoon reviewing the websites they mentioned during the panel session and found these most helpful in backing up their presentation.
Blogging has always been my blockage but now I can break it down into bite sized steps and work through it.
Sign up and Start your course today
Will i get instant access
Yes, you’ll automatically be sent the link to the course upon payment via credit card and you’ll be able to start learning and implementing your learnings right away
Are there videos in the course?
Our courses are a mix of video and text – depending on each lesson.