Google my Business - Darwin Restaurants

How to improve your rankings on Google

Local search is crucial to being found on Google. Follow these tips to improve your businesses visibility and traffic to your website.

At the Tourism Tribe we have a passion helping small businesses succeed, We love to share quick tips on how businesses can improve their online presence and capture more leads, without paying a cent.

A really great tool to use is your free listing on Google, called ‘Google My Business listing’. Getting your listing set up is the first, important step to optimise your business for Local Search.

This tool is absolutely under utilised by Northern Territory small businesses and could give your business a competitive advantage, very quickly.

Today we are sharing a few steps to help you – hopefully – appear on the top of Google for the services you provide, just like the top restaurants in Darwin below.


Google my Business - Darwin Restaurants



Setting up your Google My Business listing

  • Head over to Google My Business  and set up your listing. Note, if you already have a listing it will tell you. You may need to claim it (and wait for the postcard to arrive to validate it, or transfer the ownership to you).
  • Fill it out ‘to the max’. Don’t forget to add categories, photos (in all different categories), opening hours etc
  • Tips
    • Your address needs to be written the exact same way as the way it is written on your website and everywhere else online (so no ‘Corner of Bloomfield and Smith Street’, but 1043 Bloomfield street instead).
    • Get reviews and respond to them!
    • Other factors that will help your Google My Business listing

When setting up your Google My Business listing you’re really signalling to Google that you’re ready to be a contender in the local search SEO game.

Getting the listing set up is one big step, but other actions should be taken to reinforce the local presence of your business.

  • Sign up with local directories (search for ‘local directories’ on Google) and utilise the same Business name, Address and Phone number
  • Ensure your full address is listed on every page of your website
  • Manage your online reviews, encourage reviews on Google and respond to all reviews

More information on how to utilise local search for your tourism business on Tourism Tribe and on Moz Local 


The Digital Leap program is designed to build your skills and knowledge so you can keep improving your online presence.  Tourism Tribe is a partner in Digital Leap and you are eligible to have an online assessment, online coaching session and a year’s subscription to a large collection of tutorials and helpful resources to assist you.  Limited spaces are available in the program.  Click here for more information and to sign up.

Also, you have an opportunity to attend social media workshops in Darwin (12th October) and Katherine (13th October) .  These are free for Tourism Tribe Digital Leap members.  If you’re already a member log on to and navigate to My Dashboard to register for the workshops.

If you’d like more information about the workshops or joining Tourism Tribe please contact Tourism Tribe on 07 3103 7994 or online chat with Wendy who manages the Tourism Tribe help desk.

FREEBIES: Grab your free resource + bonuses!

Pop your details below to download your free resource and our extra bonuses, which include cheatsheets, our Smart Tourism Marketing System email course and monthly grant funding opportunities! 

Latest posts

How To Collaborate Using Blogger Outreach To Build SEO - photo of woman sitting at her laptop talking on the phone and smiling

How To Collaborate Using Blogger Outreach To Build SEO

Blogger outreach to build SEO is a powerful tool that many Search Engine Optimisation experts use to build high-quality backlinks, drive targeted organic traffic and build one’s brand.

Read More →
Creating a mentally healthy workplace - photo of hands from 6 people that are stacked on top of one another to celebrate the team

Creating a mentally healthy workplace

Maintaining a mentally healthy workplace is beneficial to everyone involved: owners, managers, employees… even customers have something to gain! This article explores some considerations when working on cultivating a supportive working environment for your team.

Read More →

Grab our Freebies

Click here to access a number of free checklists and resources available to Tourism Operators.

Head office

Suite 1,
57 Woodfield Rd
Pullenvale QLD 4069 


Suite 101,
18-20 Victoria St
Erskineville NSW 2043


5 Molesworth St
Hawthorn East VIC 3123


120 Kenilworth Rd
Parkside SA 5063

Agnes Water

139 Bicentennial Dr
Agnes Water QLD 4677


36C Rte de St Cergue
1260 Nyon


Our team would like to acknowledge the traditional custodians of Country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past, present and emerging and extend that respect to all Aboriginal and Torres Strait Islander peoples today. We acknowledge that the sharing of knowledge has occurred across the lands and waterways of Australia for many thousands of years. As we continue to share stories and support small tourism businesses we try to listen to the knowledge and practice that has always existed here and consider how we can contribute to the preservation of culture and Country wherever we live and work.

© proudly brought to you by Digital Coaching International   ABN: 45 153 766 771 All prices are in Australian Dollars

Terms & Conditions  | Privacy Policy